article thumbnail

Content Marketing ROI: How to Measure Your Content Marketing Campaign Performance

seo.co

For example, you could focus exclusively on building a better reputation for your brand, and work on getting featured in high-authority publishers. Or, you could focus on customer retention and drive your efforts toward your help and support content. Custom reports.

article thumbnail

Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

Whether you’re using a buyer, user, or customer persona, you can agree that the most exciting time in its life was its creation. But personas can be so much more than semi-fictional depictions of your ideal customer. It was so bad back in the 90s that Alan Cooper had to write and publish a provocative take on the matter.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Complete Guide to B2B Marketing

Directive Agency

Here are some tasks they might do on a daily basis: Split test ad copy. A/B test landing pages. I would argue that the quality of your website communicates to future customers the quality they can expect from your software. Account based content marketer publish content. How many employees do your best customers have?

article thumbnail

B2B Category Creators Episode 2 Transcript

Metadata

We made a test of this for a 300, 500-person classes in Stanford and MIT. We signed customers and then we got serious about what is it we need to do to disrupt the sales tech business. ” Segment style, all data driven AB test. Ilya Volodarsky: So all of our customers were like YC startups. It worked well.