Contently

APRIL 19, 2021

Thanks to a catchy custom song, users are provided a lighthearted, engaging way to bring awareness to a critical COVID-19 initiative. HubSpot’s short, segmented videos and TikTok’s one-minute post limit give creators the ability to publish educational information that viewers will retain better.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Outgrow

NOVEMBER 30, 2022

Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. Creating fun and exciting videos that help business owners achieve their dreams and goals enables them to get attention from these types of customers. Coca-Cola: The Last Customer. Image Source ).

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

ClearVoice

SEPTEMBER 4, 2020

More than 80 percent of potential customers prefer to use smartphones for local search. A full 61 percent of smartphone users want ads customized to their current location. Content marketing statistics for YouTube. YouTube has two billion active users across the globe. Brandify ). Search Engine Watch ). Brandify ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Contently

JULY 11, 2017

million views on YouTube after only a few hours, it generated five times as many downvotes as upvotes. Honesty and self-awareness are two crucial but undervalued aspects of storytelling. This content presents data from both sides of an argument and allows viewers to discuss and draw their own conclusions. Ignite a debate.

Youtube 156

Youtube Sample Trigger Marketing Storytelling 156

Content Marketing Institute

DECEMBER 27, 2018

In the way that only he can do, Andrew offered a high-energy, entertaining keynote presentation that was all about creating curiosity in your content. That’s like writing a clickbait headline for a story that you can’t deliver on as Andrew explains in this clip from his presentation: My takeaway. How do you do this with your videos?

Video Marketing 99

Video Marketing Youtube Storytelling Linkedin 99

Content4Demand

FEBRUARY 15, 2023

Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. If people are passionate about what you create, then Google, LinkedIn, Facebook, YouTube and TikTok will also embrace it. to 2:30 p.m. For marketing to succeed today, it must resonate deeply with actual human beings.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

SocialPilot

FEBRUARY 19, 2024

All this results in a content writer generating content that serves the intent of the Ideal customer persona (ICP) and is backed by research that would have taken multiple days. Factual Results, No Grey Areas AI tends to interpret prompts and data in a binary manner, often missing the nuances and grey areas present in human communication.

Generation 97

Generation Psychographics Content User-Generated Content 97

ClearVoice

MARCH 8, 2022

Just do a little research, target the names that pop up frequently, and present them through clever write-ups. As a female content creator myself, I’m honored to present the following women in content marketing that you need to know, in no particular order. But the “piece of cake” turned into an entire bakery. I hope you do, too.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. They often are authors or have published original research. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Scoop.it

MARCH 7, 2023

To make sure that your video content is on par with your storytelling, and that you’re able to portray your brand and business properly with video, you should be able to produce high-quality videos. The tool is used by cross-collaborative teams like marketing, sales, HR, customer success, as well as for internal communication.

Video Marketing 96

Video Marketing Tools Best Practices Work Management 96

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. Customers and non-customers watch Vans shorts to experience characters they identify with, says @drmckee.

Storytelling 101

Storytelling Content Viral Marketing Video Marketing 101

Martech Advisor

DECEMBER 19, 2019

Brands need to get their store approved by Facebook and publish their inventory on Facebook. Make It Your Own: If your brand has organized an event or is opening a new outlet store, exclusive Geofilters can help you drive awareness and create a novel experience for attendees and customers. Feature Your Customers.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Hubspot

JANUARY 5, 2021

I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.". So, when you’re thinking of short-form video, Youtube is the exception, whereas TikTok and other growing short-form videos are the rule.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Marketing Insider Group

APRIL 13, 2020

With the massive shift of marketing budgets to digital marketing, many brands are struggling with how to connect with today’s buyers demanding more authentic content, storytelling is becoming increasingly important. But many brands struggle with storytelling. Follow these storytelling tips for your blog: Focus on your customers.

Storytelling 361

Storytelling Tips Marketing Budget Press 361

Marketing Insider Group

FEBRUARY 26, 2014

In the Rise of Visual Storytelling I said that we need to become “voracious consumers and students” of great content. I have already published some of my favorite slideshares and best videos from brands as examples. Humor and B2B Marketing: A Love Story – The future of customer videos! Maersk on Facebook.

Examples 100

Examples Peer-to-peer Content Hubspot 100

Valasys

MAY 7, 2020

.” The core mission of Google is to provide values to the users’ search queries and as long as your guest-blogging is capable of assessing several pain-points of the customers and prospects, there’s no reason that it wouldn’t bring innumerable benefits including the high-quality website links.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Webbiquity

DECEMBER 11, 2013

Writing that “A sound strategic planning process is based on consistently applied business objectives that flow through functional areas and support each other,” John Gregory Olson presents a helpful model for planning, and makes a case for the one element that’s more important than strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Convince & Convert

MAY 3, 2016

It’s what sales is saying on the phone, what you’re saying in a video, what is in the eBook you just published, what is in this blog post, that Facebook post you just shared… everything is content. “What 10 Years and 300 Million YouTube Views Teach Us About Great Content” with Judson Laipply.

Social Media 92

Social Media Social Marketing Skype Content Marketing 92

SmartBug Media

AUGUST 29, 2019

This stat alone represents a huge opportunity for companies who can deliver helpful, quality videos to leads and customers. Human Brains Are Hardwired for Storytelling. With video, marketers can take 30 to 60 seconds and share tips with prospects and customers that may be too difficult or take too long to explain via text.

Marketing Strategy 51

Marketing Strategy Marketing & Strategy Webinar Metrics Paid Search Agency 51

Convince & Convert

APRIL 24, 2012

He is on board with making the changes needed to create a culture that embraces customer collaboration and is ready to get started, but we have one thing left to cover…his content marketing plan. Specifically, how to produce interesting content and how to publish it on a regular basis. Turn Your Customers into Stars.

Content Marketing 130

Content Marketing Planning Paid Search Agency Case Study 130

LeadSquared

FEBRUARY 10, 2016

Storytelling in Content Marketing. I think storytelling is important in each domain, B2C even more so. Now, this is a very basic example; if you talk to your prospects and customers – they’ll hand you the stories by telling you their motivations for saving (travel?), And then send it to the 3rd party publisher.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Exo B2B

MARCH 16, 2017

In his words, “Beyond the professional influencers and industry experts are members of the media, customers, prospective customers and members of any communities that the brand is active in. The order in which they are presented is simply alphabetical (by surname). So we’re going to try another approach.

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. Instead of assisting your search for investors to fund your business, a proposal helps you seek new customers. Make sure your proposed solution is customized to the client's needs. But they'll likely trust peers and fellow customers.

Template 69

Template CMS Development Examples Marketing Proposals 69

Exo B2B

FEBRUARY 26, 2019

Well, read this post from the author of the Altimeter study, Omar Akhtar , published on Jay Baer ‘s blog, a content marketing guru. Finally, read the coup de grâce delivered by the most renown institute in content marketing, CMI, with its SlideShare presenting the predictions from 85+ marketing experts on 2019 content marketing trends.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Convert

JANUARY 30, 2023

The feeling of seeing clients obsess over an insight that can completely transform their understanding of their customers is addictive. While some insights are a welcome surprise, you’re constantly humbled by what you don’t know about customers. Even internal teams have blind spots when it comes to customer research.

Lead Ranking 59

Lead Ranking Lead Scoring Paid Search Agency Budget Programs 59

Marketing Insider Group

JULY 20, 2020

And now that it is getting some recognition for great storytelling, I thought it could offer some lessons for marketers as well. I’ll use the storytelling framework from the show to offer lessons for marketers on content marketing and brand storytelling. They don’t make the customer the hero of the stories they tell.

Paid Search Agency 312

Paid Search Agency Planning Storytelling Advertising Agencies 312

OutboundView

FEBRUARY 28, 2019

The Basics – Businesses often overlook tremendous value in determining their ideal customer profile by neglecting to dig deeper. What can the technology stack of your target customer tell you? Not ideal company target – we’re talking the customer writing the checks or using your products. Buyer Research. Who’s your buyer?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Content Standard

APRIL 29, 2016

Yet the business world faced the challenge of progressing these networks into multilayered solutions—platforms that benefited advertisers, media publishers, influential content creators and, of course, you and me. Why have these promising platforms failed, while competitors like Facebook, Instagram, and YouTube prevailed?

Work Management 42

Work Management Marketing Management Linkedin Twitter 42

Content Standard

APRIL 29, 2016

Yet the business world faced the challenge of progressing these networks into multilayered solutions—platforms that benefited advertisers, media publishers, influential content creators and, of course, you and me. Why have these promising platforms failed, while competitors like Facebook, Instagram, and YouTube prevailed?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Linkedin 40

Outgrow

JULY 15, 2021

Top 21 YouTube Channels You Cannot Miss Out On! Did you know that people are now watching 150 million hours of YouTube every day? Or that millennials prefer YouTube two to one over traditional television? Here’s our final fact – YouTube services 88 countries in 76 languages (or 95% of all internet users !).

Youtube 98

Youtube Advertising Channels Marketing AI Work Management 98

Optinmonster

APRIL 22, 2024

But publishing content that isn’t yielding results is a wasted opportunity. Great content has the power to attract the right audience, engage with them, and turn them into loyal customers. Before you create your content assets, make sure that you have a deep understanding of your ideal customer. The reverse is true, too.

Paid Content 94

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 94

QuanticMind

OCTOBER 24, 2017

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Shopping Best Practices: “Tailoring Your Shopping Campaign Programs to Your Customers” by Jared DeSisto. SMX East 2017, Day 1.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Marketing Insider Group

FEBRUARY 2, 2021

It takes you longer to write and publish the blog post, and you don’t get much traffic from it the first week. Storytelling. By speaking with followers via chat or replying to comments on posts, you can use social media to build genuine relationships with prospective and current customers. Presentations. Pillar pages.

Paid Content 273

Paid Content Marketing Budget Paid Search Agency Advertising Channels 273

Marketing Insider Group

OCTOBER 21, 2020

With 97% of people researching local businesses online, it’s essential to meet potential customers where they spend the most time on. With the right digital tactics in place, you can scale your small business marketing efforts to earn more customers in your local area. Requesting reviews from your customers.

Marketing Budget 354

Marketing Budget Small Business Marketing Paid Content Marketing Strategy 354

Scoop.it

OCTOBER 26, 2021

The number of site sessions increased as time passed, you gained followers on social media, and your customers were pleased with their purchases. Storytelling has revolutionized how brands deliver their messages to their audiences on social media platforms like Instagram and Facebook. Nevertheless, you have flat sales. Unconvinced?

Video Marketing 73

Video Marketing Planning Top of Funnel Business 73

ClearVoice

FEBRUARY 26, 2024

They have the blueprint for your content strategy and ensure that everything published meets your goals and your audience’s needs. Let’s dive deeper into some of the most common types of content writers : Brand journalists : They are natural-born storytellers who excel as brand ambassadors. It’s data storytelling.

Effectiveness 98

Effectiveness Content Storytelling Work Management 98