Convince & Convert

MARCH 19, 2015

But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. The first and probably most important step is recognizing that every company can be a storyteller, and every company has good stories to tell. The answer: a five-step process that any company can embrace. Take the Leap.

Storytelling 167

Storytelling Marketing Budget Creation Startups Barriers 167

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. To create impactful testimonial videos, focus on authenticity and storytelling.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Outgrow

JULY 15, 2021

Top 21 YouTube Channels You Cannot Miss Out On! Did you know that people are now watching 150 million hours of YouTube every day? Or that millennials prefer YouTube two to one over traditional television? Here’s our final fact – YouTube services 88 countries in 76 languages (or 95% of all internet users !).

Youtube 98

Youtube Advertising Channels Marketing AI Work Management 98

Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect. Enterprises The enterprise segment presents a different challenge. So, what’s driving this shift?

Enterprise Management 236

Enterprise Management B2B B2B Thought Leadership SMB 236

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Storytelling in marketing involves crafting narratives that resonate with the audience. Human-centered content in marketing is an extension of storytelling.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

ClearVoice

NOVEMBER 26, 2018

With consumers' attention spans being less than that of a goldfish, visual storytelling is more important to #ContentMarketing than ever! Here are 10 visual storytelling tools to make your content more relevant. Are you incorporating visual storytelling as part of your content marketing strategy? Click To Tweet.

Storytelling 106

Storytelling Tools Top of Funnel Best Practices 106

ClearVoice

SEPTEMBER 19, 2019

We recently did a feature on brands that are doing outstanding work in customer-led storytelling , but a related strategy is to tap employees to do the storytelling. For this roundup, we are looking at brands that have utilized employees of all kinds to be the spotlight storytellers and share their diverse points of view.

Storytelling 63

Storytelling Impressions Examples Paid Search Agency 63

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. Quick Takeaways.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Digital Marketing World Forum

MAY 16, 2019

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” It was the idea of storytelling that Nucco Brain was founded on almost six years ago – that brands could communicate better with people by finding their story and telling it well than with fancy taglines and flashy TVCs.

Storytelling 54

Storytelling Media Television marketing Social Media 54

illumin

APRIL 9, 2024

Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. If advertisers are turning to OTT as a replacement for linear TV commercials, shouldn’t they apply the same level of creativity and storytelling ? You often hear brands tout the importance of short, targeted ads.

Advertising Agencies 59

Advertising Agencies Cable Advertisements Advertising 59

Content Standard

APRIL 19, 2024

While marketers spend a lot of time talking about Meta, YouTube is actually the most widely used social media platform. adults report using YouTube. While YouTube scores highest in usage across all age groups, LinkedIn and Facebook are most popular among 30 to 49-year-olds, and those 50-65+. What’s so great about video?

Paid Content 91

Paid Content Social Media Advertising Channels Brand Identity 91

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. I was the Director of Marketing at a company called iFilm, which was a precursor to YouTube.

Storytelling 85

Storytelling CMO Advertising Agencies Custom Publishing 85

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Storytelling is a practice nearly as old as mankind itself.

Storytelling 84

Storytelling Social Media Effectiveness Media 84

Content Standard

FEBRUARY 21, 2019

For all of the work that content marketers put into ideating, creating, and perfectly producing content that connects with visitors, the idea of an immediate format that’s comparatively raw in presentation, doesn’t seem to fit. Prioritize consistent and authentic presentation over high production. Here’s Why.

Social Media 100

Social Media Storytelling Media Marketing & Strategy 100

SnapApp

MAY 19, 2017

That’s no exaggeration: every major idea, from Star Wars to Apple to Western Democracy to Christianity and Islam, wouldn’t be where it is without the power of storytelling. . We believe the answer is visual storytelling. . We’ll kick off by explaining what visual storytelling is and what it can do for your brand.

Storytelling 66

Storytelling Budget Programs Interactive Marketing User-Generated Content 66

Marketing Insider Group

JULY 27, 2021

VR and AR presented solutions in the form of interactive learning tactics like VR field trips, gamification of practical tasks, and enhanced classroom environments that lessen outside distractions. This YouTube channel already offers VR tours of more than 25 tourist cities and destinations around the world.

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Every day we speak with some of the brightest members of the publishing world, and each day they teach us something new.

Storytelling 61

Storytelling Paid Content Advertising Agencies Mobile Advertising 61

ClearVoice

FEBRUARY 26, 2024

Let’s dive deeper into some of the most common types of content writers : Brand journalists : They are natural-born storytellers who excel as brand ambassadors. Scriptwriter: The storytellers behind the scenes of your videos, chatbots, and podcasts. It’s data storytelling. Community managers.

Effectiveness 98

Effectiveness Content Storytelling Work Management 98

Top Rank Marketing

OCTOBER 4, 2023

Each year MarketingProfs B2B Forum is chock full of the latest insightful B2B marketing tactics and strategies presented by a stellar lineup of exceptional B2B influencers, and this year is no different.

B2B Marketing 104

B2B Marketing B2B DemandBase Conference 104

CoSchedule

JANUARY 27, 2023

A hype-instilling campaign across Instagram and YouTube that got people excited and ready to buy the footwear before the launch date. Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Wondering how? The takeaways?

Social Media 126

Social Media Social Marketing Examples Planning 126

Outbrain

DECEMBER 8, 2022

Consumers everywhere are tuning in on YouTube to watch the latest Christmas ads from brands halfway across the world. There is one thing that the best Christmas commercials all have in common: effective storytelling. Storytelling takeaway: A great story does not have to be a long one. National Lottery.

Storytelling 26

Storytelling Paid Search Agency Advertising Agencies Amazon 26

Outbrain

OCTOBER 2, 2018

In fact, some of the best arguments for longer-form storytelling today are the shows we see on Netflix and the documentaries on Amazon Video and YouTube. It is why the greatest public speakers often incorporate storytelling into their presentations. Moving from advertising to storytelling.

Storytelling 40

Storytelling Top of Funnel Advertising Agencies Funnel Advertising 40

Outbrain

FEBRUARY 26, 2020

Many of them succeed with video storytelling. Let’s take a look at what video storytelling is, and how you can effectively apply it to your marketing strategy. What Is Video Storytelling? Video storytelling is much more than a sales pitch, as it focuses on a story rather than a product. Video Storytelling Basics.

Storytelling 48

Storytelling Budget Programs Video Marketing Tools 48

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. million subscribers on YouTube. YouTube Growth Hacking by Jeff Abston. Use of SEO guidelines to optimize YouTube channel growth.

Social Media 135

Social Media Social Marketing Media Planning 135

Contently

APRIL 19, 2021

One of my favorite educational TikTokers is Hank Green , also known for his Crash Course YouTube videos that got some of us through school. At Contently, I think you know how much we value storytelling by now. On their main website, they do just that by presenting current events in a factual, clean and serious format.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Optinmonster

APRIL 22, 2024

Content Marketing Institute Content Marketing Institute is a great place for marketers to learn about how to attract and keep customers through compelling, multichannel storytelling. Videos: YouTube is the world’s 2nd largest search engine. Presenting your information visually makes it easy for your readers to absorb the information.

Paid Content 94

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 94

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. Challenge Common Beliefs: Present an idea or opinion that challenges commonly held beliefs.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

SmarkLabs

APRIL 3, 2023

LinkedIn, Twitter, and YouTube are the most popular platforms catering to different audiences and content formats. YouTube enables CEOs to showcase their expertise through video content, such as presentations, interviews, and webinars. Twitter, on the other hand, is perfect for sharing quick insights, news, and opinions.

Thought Leadership 52

Thought Leadership Social Media B2B Thought Leadership Media 52

Outbrain

NOVEMBER 28, 2018

As you work on your presentation slides, toiling away for hours, have you ever wondered how everyone else does it? The folks at Venngage, the online presentation maker , reached out to speakers who presented at a number of conferences this year and asked them about their process. Turns out that a whopping 65.7%

Statistics 27

Statistics Design Customer Surveys Dwell 27

Content Standard

APRIL 28, 2020

Forget talking heads and complex charts, documentary-style videos let marketers take a storytelling approach when presenting their customer’s success tales and history. This video tells the story of how William Painter, a sunglasses startup based in San Diego, uses YouTube Ads to grow their sales and reach.

Video Marketing 139

Video Marketing B2B Marketing Conversion Advertising Agencies 139

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. Live-streams/presentations. Contrary to popular belief, content marketing videos can be produced with the goal to directly increase product sales, not just for educational or storytelling purposes. Q&A videos.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Vidyard

JANUARY 22, 2020

Ann Handley has a newsletter about storytelling in marketing. Presentation or Keynote Speech Video 4.4 As mentioned above, thought leadership videos are top-of-funnel content perfect for sharing to social media, especially LinkedIn, Facebook, and YouTube. Presentation or Keynote Speech Video. LinkedIn 3.2 Facebook 3.3

Thought Leadership 121

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 121

Content Standard

NOVEMBER 28, 2017

You could say Coca-Cola invented the Christmas ad, but brand storytelling king John Lewis kidnapped it and taught it to manipulate emotions to a twee acoustic soundtrack. Using storytelling for national holidays is nothing new; companies both large and small have been known to hijack a big event to get some associated feels for themselves.

Storytelling 47

Storytelling Paid Search Agency Ads Advertising Agencies 47

Content Marketing Institute

DECEMBER 27, 2018

In the way that only he can do, Andrew offered a high-energy, entertaining keynote presentation that was all about creating curiosity in your content. That’s like writing a clickbait headline for a story that you can’t deliver on as Andrew explains in this clip from his presentation: My takeaway. How do you do this with your videos?

Video Marketing 100

Video Marketing Youtube Storytelling Linkedin 100

Valasys

JANUARY 25, 2024

The use of metaphors, analogies, or storytelling can make your message more relatable and impactful. Testimonials, on the other hand, offer a credible and compelling way to present your product or announcement, making your claims more believable through real-life experiences.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Bluetext

JANUARY 5, 2024

With technological advancements, changing customer behaviors, and an ever-present need for content, the marketing landscape continues to evolve at a rapid pace. YouTube & Podcast Marketing To no one’s surprise, YouTube and podcast marketing should be top of mind for businesses throughout the new year.

Forecasting 39

Forecasting Paid Content Marketing AI Allocation 39