Is Industrial Marketing Wasting Resources on New Leads and Ignoring the Goldmine?
Tiecas
MAY 7, 2024
What the heck am I talking about, and why am I suggesting the pillar of B2B industrial marketing success is somehow broken? An article in Forbes highlights this observation; it translates to the idea that 80% of a company’s revenues often come from a mere 20% of its customers. How does all this relate to industrial marketing?
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