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Are social networks even worth it in B2B marketing?

Exo B2B

Interesting exchange on LinkedIn earlier this week involving two B2B marketing experts. And as you’ll see, it’s all about social networks and their usefulness in marketing. Are social networks even worth it in B2B marketing, or should we call AI to the rescue? So, yes, are social networks worth it?

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Resources for social media advertising & paid social

Sprout Social

But the real challenge is understanding the specifics of social media advertising, how to get started, what to spend and how each network operates. That’s a lot even for experienced marketers to manage, and can be a hurdle for those just learning how to best use paid social media. However, paid social isn’t the same on every network.

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Marketer of The Month Podcast- EPISODE 184: Surfing the Data Wave: Samsung’s Head of Advanced Network Research Yue Wang on Telecom Trends

Outgrow

Welcome to the Marketer Of The Month blog! We recently interviewed Yue Wang for our monthly podcast – ‘ Marketer of the Month ’! Progress in deploying AI solutions for computational resources. About our guest: Yue Wang , Head of Advanced Network Research at Samsung Electronics, is a trailblazing leader in 6G innovation.

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Is Industrial Marketing Wasting Resources on New Leads and Ignoring the Goldmine?

Tiecas

What the heck am I talking about, and why am I suggesting the pillar of B2B industrial marketing success is somehow broken? How does all this relate to industrial marketing? Industrial marketers —bless their hearts—are a little bit like those folks obsessed with finding shiny new pennies. Is this clickbait? Have I lost my mind?

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How Employee Advocacy Benefits Human Resources

Biznology

Implementing an employee advocacy program has a slew of benefits for your marketing team, but you might be surprised to hear it helps your human resources department as well. Your marketing department will always spearhead your employee advocacy program. However, not all your initiatives revolve around marketing.

Resources 149
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Pitch Perfect: Selling Into Human Resources

Zoominfo

Human Resources controls a growing piece of the budget. Sales and marketing messaging should address the employee experience, and lower the cost to serve. Free Trial One Major HR Pain Point: Data Security Data security, vendor trust, and system reliability The human resource department deals in data, so data security is top of mind. “I

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31 Funding Resources for Black-Owned Businesses

Hubspot

The need for sustainable funding resources is an urgent need to support the future of Black businesses. This guide compiles the top resources to fund your business with programs for loans, grants, and private equity firms known to support Black-owned businesses. Funding Resources for Black-Owned Businesses. Accompany Capital.