Contently

FEBRUARY 13, 2020

Illustration by Andrew Rae | New York Times Magazine. In the movie business, each project presents a unique challenge. I bring this up because I believe that the future of content production is going to look more and more like this model. A new film means a custom cast, locations, and collaborators.

Content 181

Content Blogger Trust Marketing Work Management 181

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

Contently

JANUARY 17, 2019

Several large news outlets published stories about the “controversy” it had kicked up. According to NPR , CNN , Business Insider , FastCompany , and Time , the internet was torn asunder by a widespread movement to boycott Gillette’s products, a siege led by untold numbers of men who felt insulted. It has to stop.

Social Marketing 160

Social Marketing Paid Search Agency Social Media Work Management 160

Marketing Insider Group

AUGUST 30, 2019

In May 2011, SAP’s CEO Bill McDermott walked on stage at the company’s annual customer conference. He opened with inspiring stories of innovation from well-known brands that also happened to be SAP customers, saving any mention of specific products for last. Why would we publish content that doesn’t directly sell?”

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Martech

SEPTEMBER 25, 2023

A host of other factors contribute to the sales environment, including: Product quality. Pricing customer service. How these metrics are presented, however, makes all the difference. Marketing must be constantly available to potential buyers when they become interested in your product — not necessarily when you want to sell it.

Marketing AI 115

Marketing AI Marketing Attribution Work Management Marketing Management 115

Zoominfo

MAY 22, 2020

What about a company selling magazine subscriptions? However, if the magazine came from a well-known publisher that would give customers a 20% subscription discount if the bill was pulled automatically from their bank accounts each month, some people would agree to that exchange.

Privacy 113

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 113

Onalytica B2B

SEPTEMBER 14, 2017

She is the author of the Wall Street Journal best-seller on business writing, “Everybody Writes,” and the co-author of the best-selling book on content marketing, “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.” I write books.

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social. First up was Scott Anderson, Vice President of Customer Communications at HP.

Webinar Metrics 48

Webinar Metrics Work Management B2B Marketing & Strategy 48

Champion Communications

NOVEMBER 2, 2021

This realisation has given way to the rise of ‘darkstores’, physical hubs dedicated to fulfilling online orders and showcasing products with live video. Go Instore VP, Roger Sowerbutts explains the rise of the darkstore in PCR Magazine. Data centre customers are progressively distributing computational processes in the cloud.

Fulfillment 62

Fulfillment Work Management Digital Transformation Marketing Management 62

ConvertKit

OCTOBER 30, 2020

Once you hit Publish, the hard work is only just beginning. For budding creators, that means YouTube presents a unique opportunity to share your content with a broad audience and reach them on a channel they spend time using. Drive traffic back to your products and services. Design an attention-grabbing custom thumbnail image.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Content Marketing Institute

MAY 31, 2018

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. In most cases, you need to add textual information such as copy, descriptions, and product data as well.

Digital Asset Management 101

Digital Asset Management Enterprise Management Work Management Marketing Management 101

Heinz Marketing

FEBRUARY 24, 2020

I think as people have the opportunity to just publish things off the cuff on social channels, to just write stream of consciousness on a blog platform and just click, press, go…I don’t feel like we are as good at editing ourselves as we used to be. So I have also worked in publishing. Lisa: Thank you. I’m thrilled.

Top of Funnel 66

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 66

Sprout Social

FEBRUARY 3, 2022

” If you’re stuck or have no idea what to promote and publish next, we can help. Launch a new product or service. Improve customer engagement and satisfaction. Increase customer lifetime value (CLTV). Reduce customer churn. Now, fast forward to the present day. Product photos and videos.

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. This pandemic changed everything, including not publishing our top 20 this spring. As executive editor of TopRank’s Online Marketing Blog, he’s published over 1.4 Here, we are in another league.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Integrated B2B

FEBRUARY 24, 2018

Instead, think – and write – like a publisher. Businesses and organizations that make a commitment to serving their customers with great content – just as they commit to providing a quality product – create interest and build loyalty,” writes Geoff Livingston, author of Welcome to the Fifth Estate. Quit writing like a marketer.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Integrated B2B

FEBRUARY 24, 2018

Instead, think – and write – like a publisher. Businesses and organizations that make a commitment to serving their customers with great content – just as they commit to providing a quality product – create interest and build loyalty,” writes Geoff Livingston, author of Welcome to the Fifth Estate. Quit writing like a marketer.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Content Marketing Institute

DECEMBER 19, 2018

Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. Update: Later in the year, Velcro® lawyers were back at it – another full production highlighted by a new song including some of the comments the original video received. A mattress company appreciates the value of print.

Sample 88

Sample B2B Marketing Planning Content Marketing 88

Marketing Insider Group

SEPTEMBER 25, 2012

And this is causing battle for customer attention between brands, agencies and publishers. So how do brands, agencies and publishers reach the audiences of today and tomorrow? Hosted by WPP , one of the largest agency brands in the world, it was called one of best conferences in the world by Wired Magazine.

Paid Search Agency 100

Paid Search Agency Companies Banner Ads Content 100

SmartBug Media

JUNE 11, 2021

After all, how can we innovate and invent when we don’t know the path that got us to the present? In other words, customize the content that appears based on audience segmentation by persona, location, or any other criteria that is relevant to your institution. Strategy #6: Utilize School Magazines and Print Collateral.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Launch Marketing

NOVEMBER 6, 2019

Since launching in 2003, they’ve grown to 1,035 team members and helped build millions of websites for customers across industries. In particular, CEO Anthony Casalena wanted this 2015 campaign to translate that “any idea, no matter how wild or weird, can be presented beautifully and meaningfully through Squarespace.”. What to Learn.

Campaigns 70

Campaigns B2B Marketing Examples Paid Search Agency 70

Sprout Social

FEBRUARY 17, 2022

These are all valid ways to keep in touch with customers and prospects. Growing relationships with customers. Improving user experiences using customer feedback from surveys. You’re providing value to customers and prospects. For example, you can use templates to: Offer customer care to those who need help.

Template 133

Template Email Marketing Blast Campaigns Planning 133

Zoominfo

DECEMBER 13, 2018

Featured Video: How to Solve the Scale-Productivity Paradox of a Fast-Growing SDR Team. Featured Video : Why “Customer Success” Will Earn You More Money. No throne necessary: With just a briefcase, a MacBook Pro, a prospective customer, and a well-prepared presentation, Jeffrey has earned the crown as the King of Sales.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

ClearVoice

SEPTEMBER 10, 2020

For example, one of my content marketing brand clients publishes a health-focused magazine. Customer stories. “Persuasive writing seeks to convince its readers to embrace the point-of-view presented by appealing to the audience’s reason and understanding through argument and/or entreaty.” Blog posts.

Opinions 114

Opinions Branding Brand Identity B2B Thought Leadership 114

Content Marketing Institute

NOVEMBER 5, 2017

While you have many use cases for your product or service, that thinking isn’t helpful. If your product or service caters to many audiences, then it’s your job to cater your content to them. If you didn’t need to make money but wanted to help your customer, what would you give them? Click To Tweet. You need to be specific.

Psychographics 109

Psychographics Paid Search Agency Customer Satisfaction Lead Scoring 109

Marketing Insider Group

JANUARY 24, 2012

We receive more marketing messages than we can handle and the battle for customer attention has moved from being mainly about the medium to technology to content. If “content is king,” then customer attention is the “Holy Grail.” 1974 was also the year when the first UPC was scanned at a U.S.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Banner Ads Telemarketing 100

nDash

AUGUST 18, 2020

Clients expect you to present facts knowledgeably so that the piece educates the reader. Also, look up relevant trade magazines, and use Google to search for keywords related to your article within those brochures. Customers are often the best source of information, and many like to talk on online forums. Use Google Alerts.

Research 94

Research Tips Opinions Marketing Analytics Tools 94

Marketing Insider Group

JUNE 5, 2015

But, in reality, marketing is actually a conversation that you the entrepreneur start by meeting your customers’ needs. It’s this forgetfulness that makes marketing look less like it’s about serving customers and more like it’s about (only) sales and advertising. And that’s not good.

Paid Search Agency 100

Paid Search Agency Companies Custom Publishing B2B Sales 100

Schubert B2B

JULY 20, 2018

Getting trade publications to publish or post your company’s news can be a challenge. You have to grab the interest of the gatekeeper — making sure the editor finds your item relevant to the magazine’s audience. If your company only has a limited number of products, look at interesting applications. Plan Ahead.

PR 69

PR Paid Search Agency Companies Public Relations 69

Content Marketing Institute

MAY 9, 2018

John has spoken on five continents about using the power of story to reframe how products, individuals, organizations, cultures, and nations are viewed. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products. Moments for CCO Magazine.

Branding 95

Branding Brand Identity Advertising Mediums Paid Search Agency 95

ClearVoice

JUNE 14, 2022

Before the internet, there were some huge barriers to entry for anyone who wanted to publish content. You had to either get your work accepted by a magazine, newspaper, book publisher, or periodical, going through what may be an intense series of edits, adjustments, and, of course, rejections. What is a B2B blog post?

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. 1. Marketing 360.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Sales Engine

JANUARY 25, 2016

For most companies, it likely started with marketing automation software, a website makeover, Search Engine Optimization, Pay-per-click advertising, and Customer Relationship Management software. Today, I think so many companies are trying to muscle their way to more productivity with content rather than reimagining how they use it.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Convince & Convert

MARCH 27, 2012

Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game.

Work Management 142

Work Management Marketing Management Marketing Automation Services Service 142

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Yes, digital, as in desktop publishing, is becoming a legacy system. all from one story idea. Leverage it.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Scoop.it

JUNE 1, 2021

Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. Marketers can and even should use either their own previous works or parts of those published by others to enhance brand visibility and engage followers with valuable information. Explore Your Customers.

Curation 55

Curation eCommerce Content Marketing Branding 55

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey).

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Convince & Convert

MARCH 27, 2012

Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game.

Work Management 130

Work Management Marketing Management Marketing Automation Services Service 130