Hubspot

DECEMBER 6, 2019

Almost 50% of customers say they follow influencers’ product or service recommendations, and over 70% of businesses say the quality of traffic from influencers is better than from other sources. Today, customers rely on the recommendations of friends, family, and people they admire more than the brands or companies themselves.

Hubspot 86

Hubspot Ad Building Work Management Paid Search Agency 86

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 51% of companies that have invested in content marketing publish content daily ( The Manifest ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Contently

APRIL 19, 2021

With that in mind, consider taking a step back from self-serving, promotional content and letting your employees post some videos of their snoring pets–because what’s more amusing than that? Thanks to a catchy custom song, users are provided a lighthearted, engaging way to bring awareness to a critical COVID-19 initiative.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 78

Youtube Advertising Agencies Adwords Mobile Advertising 78

SocialPilot

JANUARY 15, 2024

These stats will help you know how video marketing influences customers. A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. More than one billion hours of videos are viewed on YouTube daily. Social Media Video Statistics for YouTube 35. Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Vidyard

JANUARY 24, 2022

In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Customer Engagement Lab 1.9 Customer Engagement Lab 1.9 Top Sales YouTube Channels 3.1 HubSpot Sales 4.10 Let’s dive in, shall we?

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Tiecas

JANUARY 27, 2024

HubSpot ) Industrial blogs are essential in a content marketing strategy for several reasons: Thought leadership : Blogs provide a way to establish the company as a thought leader. Education and awareness: Industrial blogs enable the company to educate potential customers about its products, services, and manufacturing processes.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Optinmonster

JANUARY 14, 2024

In this article, we’ll dive deep into the most recent and compelling content marketing statistics, drawing insights from the comprehensive “The State of Content Marketing Global Report” by Semrush , HubSpot Marketing Trends Report , and Wyzowl. YouTube stands as the most popular platform for video marketing among marketers.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. So let’s dive in.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Hubspot

FEBRUARY 23, 2021

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? Lisa Toner , director of content at HubSpot, says it's not enough to just have a blog nowadays. That's not true for podcasts," says Matthew Brown , senior podcast producer at HubSpot. "A

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Hubspot

AUGUST 2, 2018

They can choose the objective of their ad campaigns, the type of ad they promote, and the targeting of their ads, which can get incredibly granular. Dynamic Ads automatically promote products to people who have expressed interest in them on your website, app, or somewhere else on the internet. With almost 1.5 Seasonal & Events.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Scoop.it

DECEMBER 28, 2023

Cater to Your Entire Spectrum of Buyer Personas When investing in ecommerce content production, one of the main things you must understand is that every post you publish must answer your readers’ questions. And that’s crucial, considering that brand trust lifts conversion rates by 59% and customer loyalty by 67%.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Navigate the Channel

JUNE 19, 2023

After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. When you know your audience, everything you do will be more likely to resonate with the people who matter most to your success — your leads and customers. How can I promote my content to reach my audience?

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Navigate the Channel

JULY 9, 2023

Build a Basic Structure in Five Easy Pieces Social media is no longer the new technology kid on the block, despite which outfit it wears (TikTok, Instagram, YouTube, et al.), But a content calendar is designed to help keep your company or business organized while you connect with customers and prospects online. More on this later.)

Ad Building 65

Ad Building Tips Content Social Media 65

Navigate the Channel

OCTOBER 5, 2022

Check out a few of our favorite tips to get the most out of your event through crisp and thorough social media event marketing: Customize Twitter and Instagram Hashtags, Livestream to Engage Trade Show Attendees, and Follow Up with LinkedIn Connections. Use this HubSpot blog post to get an idea about what questions are best for event surveys.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Hubspot

JULY 11, 2018

At F8, the company's annual developer conference, both augmented and virtual reality (AR and VR) took center stage, with Facebook promoting its various products and features within both. YouTube's New Fight Against Fake News. YouTube's New Fight Against Fake News. Anthony Ha of TechCrunch has more. Read full story >> 2.

Youtube 62

Youtube Paid Search Agency Facebook Ads 62

Only B2B

FEBRUARY 23, 2022

It is invariably said that the purchase process is now reliant on the customer. The US has an edge in this sector because to its greater and more strong technology skills, as well as its economic capacity to promote itself and influence how commerce is done throughout the world. Lead Generation In Europe Vs. The USA.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

ClearVoice

NOVEMBER 25, 2022

Analyzing customer purchase history. Customers care about the causes they support more than ever—so much so that it affects their purchase decisions. A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information. Brand humanization.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

APRIL 2, 2019

Once you partner with an eCommerce platform or business that has an affiliate program, you can pick out relevant products to promote on your website. Your partners will then send you custom links to their product pages that can track customers referred by your website. HubSpot's Affiliate Program. Amazon Associates.

Paid Content 101

Paid Content Adsense Enterprise Management Advertising Agencies 101

Content Marketing Institute

JANUARY 25, 2019

I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. If you’ve got the budget, the fastest way to drive instant traffic to your content is more likely through paid social media , from promoted posts on Twitter to ads on Facebook.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

SmartBug Media

FEBRUARY 4, 2020

Interviewing actual prospects, customers, partners, and sales reps to validate your research. This can help you identify new promotional channels and types of social campaigns you could potentially run. You can pull this analysis from SEMRush, Moz, or HubSpot. Identify your target set of topics that you should be ranking for.

SEO 96

SEO SERP Domain Analysis 96

Hubspot

JANUARY 5, 2021

See what HubSpot marketing experts are saying, below. Brandon Sanders , a digital marketer for HubSpot Academy, highlights that what's considered short-form can also depend on the platform. So, when you’re thinking of short-form video, Youtube is the exception, whereas TikTok and other growing short-form videos are the rule.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Hubspot

APRIL 2, 2021

Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Gelb continued,"Now, let's say you're a CEO who wants to promote a 'letter to our customers.' Supply-side platforms (SSP) where publishers sell their ad inventory.

Buy 86

Buy Work Management Cost Per Thousand Marketing AI 86

Hubspot

NOVEMBER 5, 2019

For example, Facebook Ads is considered an alternative to Google Ads , YouTube is a go-to site for learning about new products , Instagram offers Shoppable posts , and Reddit users regularly participate in discussion threads about products. Facebook is the second-most used social platform globally , followed by YouTube. Free Promotion.

Paid Content 96

Paid Content Research Product Youtube 96

seo.co

JANUARY 10, 2022

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

The Marketing Blender

DECEMBER 28, 2020

They receive a higher click-through rate (CTR) than text or a static image, are shown to more of your followers, and get placed higher on the user’s feed compared to those shared via an external website, like Youtube. Streamline SEO, leads, and social media posts across all platforms with Hubspot. Marketing Automation.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Hubspot

APRIL 9, 2020

Social media advertising tools allow you to launch hyper-targeted ads, or target promoted social media posts, to people in your industry, target demographic, or show similarities to your own page's followers. And, according to Digiday , many publishers are quickly creating strategies that allow them to learn from their e-newsletters.

Paid Content 100

Paid Content CMS Development Paid Search Agency Advertising Agencies 100

Hubspot

MARCH 29, 2018

Publish Content on LinkedIn. Promote Your Website on Your Email Signature. Create YouTube Videos. The more places your business is listed online, the better your chances of showing up in search results, and the easier it is for potential customers to find you. Publish Content on LinkedIn. Answer Quora Questions.

Advertising Agencies 101

Advertising Agencies Advertisements Advertising Business 101

Webbiquity

MAY 17, 2016

Pricing: $9 to $24 per month, plus custom pricing for enterprises. Pricing: free to $59 per month, plus custom pricing for enterprises. On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Brandpoint

JULY 18, 2019

Here are some of the stand-out factoids from Forbes , HubSpot and Vidyard’s 2019 Video Benchmark Report : By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times what it was in 2017. YouTube, a video streaming platform, is the world’s second largest search engine. Saying Thanks.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

SmartBug Media

MARCH 19, 2020

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

seo.co

FEBRUARY 16, 2021

The way businesses build their brand, and promotional campaigns changed for good in 2020 as a global pandemic drastically changed everything. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. Know which channels work for you.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116