Hubspot

MARCH 24, 2021

An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. I never would've found the company if not for an event they posted recently: And, thus, the ultimate power of online events: The ability to attract new customers to your business.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Hubspot

DECEMBER 10, 2020

Luckily, tech giants like Facebook are actively launching tools that aim to help smaller brands convert social media followers into customers. One of the Facebook corporation's newest ecommerce tools is called Facebook Shops. According to Facebook , setting up a Shop is simple and can be done on a desktop.

Facebook 101

Facebook Brand Identity Branding eCommerce 101

Hubspot

APRIL 1, 2018

Facebook Cover Photo Size. If your uploaded image is smaller than these dimensions, Facebook will stretch it to fit -- making it look blurry. When people arrive at your Facebook Page, where do you think they first look? That's right -- it's your Facebook cover photo. 11 Best Practices for Your Facebook Cover Image.

Template 101

Template Facebook Guidelines Banners 101

Sprout Social

AUGUST 17, 2022

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. What is social media monitoring (and why does it matter so much)?

Social Media 125

Social Media Tools Campaigns Media 125

Martech

JUNE 3, 2022

The Purdue Digital Marketing Training course , powered by Simplilearn, was created by Purdue University in partnership with Facebook/Meta. Program Recognition: Purdue-Simplilearn Joint Post Graduate Program Certification; Co-created with Facebook. Tools Covered: Google Analytics, Facebook Ads, Semrush, Moz, Hootsuite, plus 40 more.

Course 113

Course Paid Content Marketing Analytics Tools Work Management 113

Hubspot

SEPTEMBER 18, 2019

While Facebook, Instagram, and Snapchat seem like incredibly different platforms, there's one thriving feature that all three have in common: Stories. By now, many of us have used or viewed a Story on a social media platform. And, right now, the question marketers are asking isn't, "Should I publish Stories?"

Facebook 78

Facebook Custom Publishing Social Media User-Generated Content 78

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Hubspot

MAY 28, 2020

With nearly 700 million active users in 2020, LinkedIn's expanded from a networking site for professionals to one of the top social media platforms. With millions of company pages and individual members, there's a discussion, post, or professional network for almost anyone on this channel. Social Media Examiner ).

Stats 101

Stats Linkedin B2B Thought Leadership Paid Search Agency 101

SmartBug Media

APRIL 6, 2023

A buyer persona is a semi-fictional representation of a business's ideal customer. The purpose of creating buyer personas is to help businesses understand their customers better, tailor their marketing efforts to their specific needs and preferences, and improve customer acquisition and retention. Going to a trade show?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

ClearVoice

NOVEMBER 25, 2022

Analyzing customer purchase history. As such, omnichannel marketing includes strategies outside of traditional touch points—from social media ads to emails. Customers care about the causes they support more than ever—so much so that it affects their purchase decisions. Social media marketing trends. Short-form videos.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Sprout Social

NOVEMBER 11, 2021

This situation, unfortunately, is common—one that results in lost customers and lost revenue. A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . Many companies prioritize customer service. Q: How do you currently manage incoming leads from social media?

Digital Asset Management 121

Digital Asset Management Social Media Work Management Marketing Management 121

Hubspot

APRIL 28, 2017

This April also brought an onslaught of augmented reality, or AR, from a few of your favorite social media apps. Just like last month, Facebook and Instagram continued to compete with Snap Inc. This is good news for marketers: Social media platforms are making it easier to do your job well. Source: Facebook.

Social Media 78

Social Media Facebook Paid Search Agency Marketing AI 78

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. 1. Social Triggers TV.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Only B2B

DECEMBER 29, 2022

DemandGen claims that before ever connecting with a business, 44% of potential customers watch three to five pieces of information. Establishing your content machine and strategy should be a top goal for 2023 if you haven’t yet done so, merely publish corporate news, or write content without a purpose or a plan. Social Selling.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social media in traffic. Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Hubspot

APRIL 23, 2020

While platforms like Instagram and Snapchat have taught us how entertaining social media Stories can be to the average person, LinkedIn's product team is now wondering if this content can also be intriguing to business professionals. In February, LinkedIn announced that it was beginning to internally test a new Story feature on its platform.

Linkedin 96

Linkedin Features Paid Search Agency Marketing & Strategy 96

Only B2B

FEBRUARY 23, 2022

It is invariably said that the purchase process is now reliant on the customer. Furthermore, social media is still very much in play in any industry, depending on your target demographic. Platforms like as Facebook, Instagram, Pinterest, and Snapchat, among others, are used for B2C. LinkedIn is still the go-to site for B2B.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

nDash

APRIL 7, 2022

You already know social media should be part of your content marketing strategy. Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Does one network produce better results than the others? Top Five Social Media Analytics Tools.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Optinmonster

FEBRUARY 21, 2024

Once we’ve written a refreshed version of the older blog post, we’ll manually update the older post and move the publish date forward. This way, we don’t lose our social share counts–and the associated momentum–from the older version. Start using OptinMonster to convert website visitors into subscribers and customers.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. With social media analytics tools. Price: Marketing Hub Professional: $800/mo.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Hubspot

OCTOBER 4, 2018

When Facebook announced last Friday that tens of millions of user accounts had been compromised in a data breach, many of us wondered: Is this the end of the social network giant as we know it? Over the past two years alone, Facebook has been repeatedly weaponized by foreign actors in coordinated misinformation campaigns.

Facebook 69

Facebook Privacy Ad Exchange Social Networks 69

Hubspot

SEPTEMBER 4, 2019

At INBOUND this week, over 24,000 people have come together to learn how to deliver remarkable customer experiences in today’s digital environment. How do you accelerate that virtuous cycle of word-of-mouth — or, word-of-keyboard, as the case may be — to win more customers and make them happier customers?

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

Navigate the Channel

OCTOBER 5, 2022

This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations. With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Sprout Social

NOVEMBER 19, 2020

For Sprout, it’s about smartly growing our ecosystem to provide the best possible customer experiences—and knowing that each and every integration serves a purpose and brings value. . Here, we’re highlighting recent enhancements that provide Sprout customers of all shapes and sizes the best tools of the trade.

Digital Asset Management 105

Digital Asset Management Work Management Marketing Management Paid Search Agency 105

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Marketing budgets are shifting more toward social media and other digital channels. Consider: You get more leads.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Ranking 148

Hubspot

OCTOBER 28, 2020

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. For example, you might have analytics for your email marketing over here, social media marketing analytics over there, there. It highlights important questions you should ask potential analytics providers ( including HubSpot!

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

Hubspot

AUGUST 2, 2018

Paid Social Advertising. population uses social media , but since social networks are all trying to monetize their audiences as much as possible, organic reach is at an all-time low. The quickest and most effective way to meet your audience where they spend most of their time is through social advertising.

Paid Content 101

Paid Content Advertisements Advertising Lead Ranking 101

The Marketing Blender

DECEMBER 28, 2020

In a Wyzowl survey, 84% of respondents state that watching a video of a product or brand convinced them to make a purchase, and videos are the favorite type of content that consumers like to see on their favorite brand’s social media. Streamline SEO, leads, and social media posts across all platforms with Hubspot.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Hubspot

APRIL 2, 2021

It's not like social media where users come and find you. Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Gelb continued,"Now, let's say you're a CEO who wants to promote a 'letter to our customers.'

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Hubspot

APRIL 21, 2020

Nowadays, it's not unheard of for businesses to have their own apps — in fact, 42% of millennial-owned businesses use their own apps to increase sales or provide an alternative platform for their customers to use their tools or services. Claim Your Social Media Accounts. Image Source. The latter is what most companies choose to do.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

Hubspot

APRIL 9, 2020

Have you ever browsed an online store, then gone on to a social media network just to see a pop-up advertisement for the exact products you just looked at? Launch targeted ads on social media. For those in the B2B industry, targeted ads could be incredibly beneficial on professional networks like LinkedIn. Think about it.

Paid Content 100

Paid Content CMS Development Paid Search Agency Advertising Agencies 100

Hubspot

JULY 29, 2019

Take a look at HubSpot’s Integrations and Applications Marketplace to see some of the integrations that work with your HubSpot software. That’s right: Apple, Microsoft, Amazon, Alphabet (Google), Facebook, and Alibaba. Chances are, you didn’t realize Facebook is a platform. How Platforms Work. Talk about brilliant.

Work Management 76

Work Management Marketing Management Contingency Planning Business 76

chiefmartech

DECEMBER 1, 2020

Markets, competitors, and customer expectations can change swiftly. PATTERN #2: NETWORKS. A network is a group or system of interconnected people or things. The Internet itself is one giant network, and by connecting over 4.5 There’s often a fluidity to these networks that let them adapt and evolve.

Digital Asset Management 95

Digital Asset Management Trends Work Management Marketing Management 95

Hubspot

JUNE 25, 2015

With social media being one of the main channels used by companies to reach their audiences nowadays, and hundreds of social media sites available for use, it can make even a seasoned marketer or publisher feel overwhelmed when choosing which networks will work the best for them. Or maybe Facebook? Why Go Big?

Social Networks 28

Social Networks Marketing Budget Best Practices Top of Funnel 28

Hubspot

MARCH 28, 2018

Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. A New Poll Shows Americans Trust Facebook Less Than Its Big Tech Counterparts. Unriddled: The Tech News You Need.

Facebook 66

Facebook Privacy Protection Product Paid Search Agency 66

SmartBug Media

MAY 15, 2020

There are many factors that contribute to a solid local SEO strategy including local business listings, social media platform listings, geographic keyword content, and more. Promote your blog on social media. Networking with local media for public relations, social media opportunities. Utilize the Power of Social Media.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Hubspot

MAY 4, 2020

spent over three and a half hours on their smartphone each day, with half of that time spent engaging on social media networks. Not only has personal social media usage been on the rise, but professional social media usage has become more prevalent as well — and the field of sales is no exception.

Linkedin 80

Linkedin Stats Lead Ranking Lead Scoring 80