Hubspot

APRIL 17, 2014

One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

SEPTEMBER 24, 2012

In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. Let's walk through a few of the guidelines from HubSpot's research and then some tips on how to test and customize each lesson for your company's specific social strategy. Facebook : Shares are at their highest during the weekend.

Social Media 28

Social Media Social Marketing Media Guidelines 28

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). Rather, it has made its way into your News Feed on Facebook and it's living alongside the updates of your connections on LinkedIn. Source: Facebook ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

JANUARY 6, 2014

In fact, HubSpot''s own software only recently, with the launch of our new Blog tool on HubSpot''s new COS , started giving customers the ability to truly customize their blog subscriber emails. But if you do have the ability to customize these emails, they''re definitely an important asset to leverage.

Optimization 28

Optimization Clickthrough Hubspot Template 28

SnapApp

APRIL 4, 2018

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . It will tell you how many leads were actually closed into paying customers. 8: Customer Acquisition Cost (CAC). . It’s a vicious cycle.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

AUGUST 19, 2014

You publish new blog posts, launch new ebooks, and produce new webinars regularly. 76% of our blog''s monthly page views is of old posts -- that is, posts that were published prior to that month. If you''re updating a blog post, use the same post URL, but change the publish date to the current day. Crazy, right?

Lead Scoring 28

Lead Scoring Lead Ranking Content Landing Pages 28

Hubspot

JUNE 1, 2015

Most of us publish blog posts the same way. We then hit publish. In this post, we’re going to look at 10 essential techniques for making your content thrive beyond the initial publish-date promotion. You can start by analyzing topics that you have published in the past to see how well they have continued to attract traffic.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. The High Clickthrough Rate Game for Content Remarketing. And people come -- they find your content in search results and in their social media feeds. About Ad Fatigue.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

SEPTEMBER 11, 2013

Users could customize their experience to pull in the most shared articles from professionals in their network; sort by industry, company, location, etc.; Between helping to grow HubSpot (my #1 priority) and posting to my own startup blog, OnStartups.com , I wasn’t sure I had the time. So, the LinkedIn CTR (clickthrough rate) 0.7%.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Hubspot

FEBRUARY 2, 2017

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. The differences between the two are largely visual -- Giovanni Perri of Rebel Hack likens them to the visuals that might appear in your Facebook News Feed.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

MAY 13, 2013

HubSpot invited Guy to reveal the secrets behind his incredibly active and popular social media profiles that enable him to reach millions each day. I’ve found that each tweet gets approximately the same amount of clickthroughs. test, and there is a plug-in to publish Google+ posts to a WordPress blog. 2) HolyKaw.

Enterprise Management 28

Enterprise Management Social Media Work Management Marketing Management 28

Hubspot

OCTOBER 19, 2012

1) My customers aren't on social media. Facebook has 1 billion active users, according to Yahoo! You're telling me your customers aren't using any of those social networks? 5) I should only try to get fans and followers that will become customers. Social media drives leads and customers, period. Or Pinterest?

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. In fact, according to Epsilon , with open and clickthrough rates saw a decrease in 2012.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

AUGUST 13, 2014

The day after it was published, 20% of the total website visitors downloaded the ebook. Outbrain reports a 6% clickthrough rate across its network of 100,000 publishers. Brands using this tactic pay to publish articles on other websites or media outlets. to over $20 on networks like Facebook, Twitter, and LinkedIn.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. Create Covers With Facebook Cropping in Mind. Usually, people will publish a story with a set number of steps or tips.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Lead 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. Check out our free social media publishing schedule template. What marketing resolutions do you want to make? Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

OCTOBER 9, 2015

While many of us are familiar with “tried-and-true” ways to acquire and retain customers online -- paid search, email marketing, etc. -- there’s a whole new wave of exciting technologies that are emerging right now. 3 New Technologies for Earning Customers Online. 3 New Technologies for Earning Customers Online. What are they?

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc. Blog content doesn't only have to be published on your own website.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

DECEMBER 19, 2012

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Customers are not shy about the products or services they love and hate. 8) Improve and triage customer service issues. 2) Improve your overall content strategy.

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

FEBRUARY 14, 2013

And here at HubSpot, we're working hard to practice what we preach. As it happens, mass-produced mailing has some Valentine’s Day roots: In 1797, The Young Man’s Valentine Writer was published in England, giving men who couldn’t write an opportunity to leverage romantic verses for their own love interests.

Stats 28

Stats CAN-SPAM Marketing Automation Services Outreach 28

Hubspot

APRIL 20, 2015

How often should you post to your business' Facebook Page? "It It does depend -- on your followers' age range, interests, Facebook habits, and so on. But that doesn't mean we can't glean some valuable insights on how post frequency affects clickthrough rate. It depends." Not the definitive answer most people want. The result?

Facebook 28

Facebook Advertising Benchmark Clickthrough Click Rate 28

Atomic Reach

APRIL 2, 2019

As the most powerful automated email for B2C retailers is the email triggered when a customer abandons their cart. This email received a staggering clickthrough rate of 40 percent. 100 million hours of video per day are watched on Facebook. Facebook has over two billion active users worldwide. Video Marketing Statistics.

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Hubspot

JULY 29, 2018

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content promotion strategies.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

SEPTEMBER 16, 2015

HubSpot customers: You can track and report on many of these metrics yourself using HubSpot's new Reporting Add-on.). If your open rate increases, your clickthrough rate is more likely to increase. Clickthrough Rate. Lead-to-Customer Conversion Rate. 2) Blog Manager. Here's a guide to website traffic terms.)

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

Hubspot

MARCH 14, 2014

If you''re a HubSpot customer, you can get this information in Page Performance. 2) CTA Clickthrough Rates. If you''re u sing HubSpot’s CTA tool , you can track the performance of different CTAs and see which ones are performing best. How to Improve Your CTA Clickthrough Rates. 4) Email Clickthrough Rates.

Clickthrough 28

Clickthrough Paid Search Agency Planning Landing Pages 28

Hubspot

AUGUST 30, 2013

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Facebook Best Practices. Let''s explore Facebook-specific best practices for posting first.

Twitter 28

Twitter Linkedin Facebook Social Media 28

Hubspot

AUGUST 19, 2019

On the eve of Facebook becoming a publicly traded stock , Larry Kim spotted an opportunity that no one else saw. Facebook's IPO was a global topic of discussion across technology and business media -- everyone wanted to buy these shares. About his instincts, Larry told me: "The Facebook IPO was the biggest story of the time.

Viral Marketing 77

Viral Marketing Paid Content Campaigns Tips 77

Hubspot

FEBRUARY 23, 2019

Here in the HubSpot content shop, we want to take the work out of it for you. HubSpot teamed up with Smart Insights to create a content planning template that will help you put together an effective content marketing plan for either your business or those of your clients. Social Media Content Templates. Email Content Templates.

Template 78

Template Top of Funnel Planning Work Management 78

Hubspot

MAY 1, 2015

Instead of just trying to get hits I decided to answer a real question that a real potential customer had asked me. I run a quiz building platform, and the person had asked, “How do I make one of these personality quizzes I see on Facebook?” We landed our first paying customer through that article. The result? Set Up Interviews.

Clickthrough 28

Clickthrough Content Viral Marketing Long Tail Marketing 28

Hubspot

FEBRUARY 2, 2015

You can check your visits, leads, and customers from all of your marketing activities. This metric gives you a good idea of how well your website is doing at attracting visitors (who are hopefully potential customers for your business). CTA Clickthrough Rate. You should have at least one on every single blog post you publish.

Paid Content 28

Paid Content Cost per Lead Clickthrough Paid Search Agency 28

Moz

MAY 6, 2019

There are thousands of blog posts being published every minute, so it’s safe to say you’re not the only resource out there competing for attention. What do our prospects and customers need help with? When it comes to the art of the perfect blog post title, HubSpot did some research and looked at how our own titles have performed.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

OCTOBER 28, 2016

Others generate plenty of leads, but they're not good leads , and your sales team is having trouble closing them into customers. The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

APRIL 24, 2015

As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." Is the title keyword-conscious without being keyword-heavy and sacrificing user experience and clickthroughs ( see also the section about search engine optimization) ? Once you hit publish, your work shouldn't end there.

Clickthrough 28

Clickthrough Paid Search Agency Keywords Landing Pages 28

Hubspot

SEPTEMBER 24, 2019

Facebook for Business Tips: Create a business Page, not a personal profile. Create custom page tabs. Use Facebook Insights. Add Facebook social media buttons to your blog and website. Subscribe to Facebook's Official Blog for future announcements from Facebook. Tips for Advertising on Facebook.

Paid Content 78

Paid Content Facebook Tips Work Management 78

Hubspot

SEPTEMBER 13, 2012

We've published a brand new Internet Marketing Written Style Guide , meant for helping the modern-day marketer and online content creator figure out just how to write for the web. A/B test : Also called split testing; at HubSpot, we use A/B testing and write it with the slash. clickthrough (n., Facebook: Capitalize.

RSS 28

RSS Wiki Clickthrough Social Networks 28

Hubspot

OCTOBER 21, 2014

A few months ago, the Sidekick team here at HubSpot decided everyone on the team should have a rapper name. 7) Do you prefer to favorite a tweet to show customers you acknowledged their post, instead of responding? Often, all customers are looking for on Twitter is your acknowledgement of their voice in a matter. All the time.

Twitter 28

Twitter Click Rate Marketing Automation Services User-Generated Content 28

Hubspot

JUNE 19, 2014

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Internet hosting that provides computer-based services to customers over a network. APIs facilitate the data needed to provide solutions to customer problems. CAC: Customer Acquisition Cost. See SaaS.).

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28