Martech

FEBRUARY 14, 2022

A lot of the talk was about the advertising industry, about brands and publishers, about ad tech. But let’s try being customer-centric for a change. Let’s expand the mission of marketing across the entire breadth of the B2B customer relationship.” Ruth Stevens , President, eMarketing Strategy. What does the consumer want?

Best Practices 98

Best Practices Emarketing Privacy Internet Marketing 98

Martech

JUNE 29, 2022

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. New customers – The advertiser pays a fixed amount for each new customer acquired.

Marketing Attribution 101

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 101

Liveintent

MARCH 5, 2020

Publishers are going through an identity crisis. It’s like the world is screaming: “Think like anything but publishers, please, we beg you! It’s like the world is screaming: “Think like anything but publishers, please, we beg you!” ” Why? Reason: Find new ways to tell stories.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Emarketing Custom Publishing 116

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Content that hits across the customer life cycle creates more influence over buyer decisions. And yep, it all comes back to the customer. In order to do that we must place customer insights ahead of internal demands.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Liveintent

APRIL 12, 2023

LiveIntent has spent over a decade delivering 6 billion ads to more than 240 million people across 2,500 publishers and brands. Make it as easy as possible for a customer to say “yes” to your offer. As eMarketer predicts, mobile commerce should account for 43.4% That’s where we can help.

Paid Search Agency 62

Paid Search Agency Conversion Ads Tips 62

Choozle

MARCH 15, 2024

According to a recent forecast by eMarketer, omnichannel retail media ad spend is set to hit $59.98 Retargeting Past Purchasers : Particularly impactful for brands in industries like CPG, F&B, and apparel, retargeting past purchasers serves as a potent method to re-engage with an existing customer base. billion in 2024.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Media 62

Contently

APRIL 19, 2017

eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. By 2020, eMarketer predicts that 59 percent of U.S. By 2021, eMarketer predicts that mobile will rise from 24 percent of total media ad spending to 37 percent. users will access the app only through mobile.

Social Media 167

Social Media Trends Emarketing Media 167

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. of the digital display ad market, according to eMarketer. In the U.S., ‍ Efficiency.

Advertising Agencies 121

Advertising Agencies Paid Content Cost Per Thousand Advertisements 121

KoMarketing Associates

JUNE 29, 2016

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. eMarketing Association Network. From the group introduction: Largest and most active Marketing Group with 700,000+ members.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Parse.ly

JANUARY 22, 2019

As Brian Morrissey from Digiday put it: “Among the biggest lies publishers have told in the past few years, “We don’t buy traffic” ranks rather high.” Without a doubt, consumer engagement needs to top publisher strategies for 2019. Okay, Spirited Media is clearly a publisher through and through. Where to look for inspiration?

Emarketing 82

Emarketing Mobile Advertising Newsletter Lead Scoring 82

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 IGA’s flexibility and adaptability let brands optimize their campaigns in real-time – making it easy to create custom-made advertising messages and campaigns without disrupting the flow and gameplay of consumers. In-game advertising is also a great way to collect user data.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 IGA’s flexibility and adaptability let brands optimize their campaigns in real-time – making it easy to create custom-made advertising messages and campaigns without disrupting the flow and gameplay of consumers. In-game advertising is also a great way to collect user data.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Liveintent

JANUARY 11, 2021

But when it comes to interactions with brands and publishers, if anything, Slack is making email stronger. As] the adoption of productivity tools like Slack lighten the email load and make work more efficient, the opportunity for publishers who send email with marketing units in them or brands who send marketing messages grows.”

Acquisitions 71

Acquisitions Facebook Lock-In Emarketing 71

Webbiquity

JUNE 7, 2018

Image Source: eMarketer. Stay in front of potential customers by posting regular updates and engaging with your audience. A proactive, helpful approach can attract the attention of prospective customers. Connecting and partnering with influencers can promote a B2B brand to a larger audience and help acquire new customers.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Sword and the Script | B2B

JULY 18, 2023

So, now that we are halfway through 2023, I went back through every newsletter published so far this year to review what’s made headlines. Marketing leaders with personal customer connections get more out of their budget. ” Read more on eMarketer 5. Customer marketing is a B2B priority. Read more on Media Post 6.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Salesforce Marketing Cloud

JULY 20, 2021

Programmatic ad sales are soaring, from $60 billion in 2019 to an estimated $97 billion in 2022, according to eMarketer. AI can level the playing field for both advertisers and publishers, giving even hard-working salespeople who don’t work for Fortune 100 tech or media companies the tools they wished they’d had in the past.

Marketing AI 98

Marketing AI Advertisements Advertising Lead Ranking 98

Liveintent

MAY 18, 2023

Emarketer projects that retail media ad spend in the U.S. Retail media is good for advertisers: Regarding RMNs’ future impact on the ad industry, 88% predict a positive effect through new opportunities for brands to reach customers. marketers to examine their experiences and views on the expanding retail media landscape.

Lead Scoring 62

Lead Scoring Lead Ranking Marketing Report Advertisements 62

ClickZ

JULY 8, 2020

A mobile-first approach will become table stakes in creating convenient and safe environments for customers to engage with brands. Marketers that leverage consumers insights to create personalized content experiences and one-to-one relationships with their customers will be the big winners from a brand loyalty perspective.

Mobile Advertising 127

Mobile Advertising Advertising Agencies Budget Programs eCommerce 127

Biznology

OCTOBER 14, 2015

If you’re selling to business buyers, data about your customers and prospects is essential to success. You need to get a grip on customer data, and figure out how to put it to work for your business. Ruth’s latest book is B2B Data-Driven Marketing: Sources, Uses, Results , just published in July. This seminar will help.

B2B Marketing 80

B2B Marketing Emarketing B2B Webinar Metrics 80

KoMarketing Associates

SEPTEMBER 16, 2014

Google claims that 90% of consumers move between devices before accomplishing a (purchasing) goal, so it’s important to reach customers on all the platforms they are frequenting. According to eMarketer , global smartphone use is increasing 25% just in 2014, which will surpass 50% total smartphone penetration around the world.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

ClickZ

JANUARY 15, 2021

Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal. Jivox recently published a study looking across Fortune 1000 in their customer base with a detailed return-on-investment model illustrating how these companies used personalized digital marketing to achieve ROI.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Stevens & Tate

APRIL 1, 2020

Now more than ever, it’s important to know how to reach out to your customers, in creative ways that were previously not thought of. That’s also true in the tech press, as major events cancel, and companies such as Apple, Facebook, and Uber say revenues will likely take a hit because of supply chain issues or declining customer demand.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

Porch Group Media

FEBRUARY 16, 2021

Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. Take a look at some of these recently published statistics in our recent blog post. Litmus, 2020 ) According to 80% of professionals, email marketing drives customer acquisition and retention.

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Contently

MARCH 28, 2018

Customer experience has been a huge concern for marketers lately. IKEA’s Place app allows customers to see how furniture looks in their house before they commit to that new settee, and Sephora’s iOS app lets users simulate how makeup will look on their face before they officially brush on the blush. Sample a product.

Brand Identity 153

Brand Identity Branding Storytelling Sample 153

Marketing Craftmanship

AUGUST 18, 2017

Introduction of this new technology called “Desktop Publishing” rocked the business world. Armed with Desktop Publishing, many companies failed to grasp that their new technology could not replace professional skills such as graphic design, copywriting, branding and marketing required to produce effective print materials.

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Here is one of the graphs from the eMarketer study. Note that this report lists the use of social media by marketers only and not by all, including customers.

Social Media 53

Social Media Emarketing Forrester Media 53

Customer Experience Matrix

SEPTEMBER 29, 2015

Sepia-toned glasses notwithstanding, marketers have had competitors at least since the railroads (or maybe canals) made it practical for customers to shop outside the local village – and for even longer if you lived in a city. Turns out that shockingly little research has been published on the question of how many ads people actually receive.

Cost Per Thousand 120

Cost Per Thousand CPM Ads Emarketing 120

Choozle

DECEMBER 2, 2020

After all, email newsletters are the best way to reach and engage with your customers and audience, drive traffic to your website, and generate sales and leads. According to an eMarketer report , more than nine in 10 internet users send email regularly, making it one of the most common digital activities in the US.

Advertising Agencies 53

Advertising Agencies Lead Scoring Lead Ranking Advertisements 53

Liveintent

JUNE 15, 2021

Healthcare marketers, in particular, have a big opportunity to diversify their marketing mix to educate customers about new telehealth services and prove their value during tough financial times. Facebook’s ad revenue may be increasing, but it’s not happening at the rate eMarketer predicted. So it jumped into email.

ROAS 62

ROAS Paid Search Agency Cost Per Thousand CPM 62

Porch Group Media

OCTOBER 7, 2019

According to eMarketer’s recent report, US advertisers are set to spend close to $16 billion dollars on digital display ads bought in real-time on private marketplaces (PMPs) by 2021, according to the latest forecast from eMarketer. Using inventory from vetted publishers reduces the chances of ad fraud & invalid traffic.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Ad Exchange 40

readwrite

DECEMBER 17, 2021

According to eMarketer , programmatic will account for 88.2% Based on the user and campaign data, programmatic advertising algorithms show creatives the exact audience that is more likely to convert into customers. Placing DOOH screens next to shops is a great way to drive customers in. Interactive ad formats.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Marketing Insider Group

JULY 29, 2020

Salvatore Minetti, CEO at Fountech Ventures, said: “The lack of sales predictability and the challenge of converting a lead into a customer, be it a consumer or business, is a top concern companies of all sizes face.” So pay close attention to the possible actions prospects can take along your customer journey.

Lead Generation 146

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 146

Digilant

AUGUST 10, 2023

Publishers and app developers use a supply-side platform (SSP) to deliver their available impressions to brands and agencies. Programmatic advertising is especially attractive to brands and agencies because of the high degree of customization and data-driven targeting that can go into these media buys.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Publishers and app developers use a supply-side platform (SSP) to deliver their available impressions to brands and agencies. Programmatic advertising is especially attractive to brands and agencies because of the high degree of customization and data-driven targeting that can go into these media buys.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Martech Advisor

SEPTEMBER 26, 2019

The right tools can help you understand what strategies your direct competitors are using along with the traffic sources, publishers/partners, campaign messaging, etc. Identify Top Publishers in Your Niche. The B2B audience spends plenty of time on publisher websites from their niche to stay on top of trends.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Marketing Insider Group

DECEMBER 3, 2020

According to research from emarketer , total retail sales will drop 10.5% Dan Gingiss is a Customer Experience Expert, Speaker, and Coach with a deep background in the retail world as a Senior Executive, with stops at Discover and McDonald’s. B2B companies must consider customer experience as much as B2C companies.

Analysis 229

Analysis Budget Programs B2B Work Management 229

Martech Advisor

NOVEMBER 1, 2019

According to eMarketer , the native ad spend in the US alone will climb up to $52.75 Brands and publishers prefer native advertising for the following reasons: Native ads were seen 53% more than display ads ( source ). Any ad that can’t be classified into one of these types is a custom ad. billion by 2020. Disclosure.

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54