A Better Jones

JULY 30, 2019

Through Marketing Profs she also hosts some of the most popular marketing workshops out there! With more than 20 years of experience in the “numbers side” of marketing, Tom has co-authored some of the most cited studies in the entire industry and is one of the most sought-after data and consumer insights speakers. Did we forget anyone?

Startups 72

Startups B2B Marketing Work Management Advertising Agencies 72

Content4Demand

JUNE 9, 2020

During an on-demand workshop session , I sit down with Demand Gen Report ’s editorial director Andrew Gaffney to talk about field marketing’s qui ck pivot and some of the new trends and best practices we’re seeing rise to the top. Just focus on being helpful, adding value and having a great conversation.

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

Marketing Insider Group

NOVEMBER 15, 2022

Throughout the event, from a pre-conference workshop on Thought Leadership to keynotes and breakouts/workshops, I was struck by one over-arching concept: next-generation convergence. And we need to have a mix of digital and in-person in a curated orchestration that is a hybrid on- and off-line experience.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

Optinmonster

DECEMBER 27, 2023

In marketing, studies have found that limited-time offers improve the chances of customers buying a product by up to 33%. We have curated these scarcity examples from real-life brands that have used the scarcity principle in their online campaigns. For the same reason vintage wines aged for decades are sold at a premium.

Examples 81

Examples Conversion Urgency Marketing Amazon 81

Hubspot

OCTOBER 4, 2016

A study by Tubular Insights reports that 96% of B2B organizations use video in some capacity in their marketing campaigns, of which 73% report positive results to their ROI. Each collection has a featured CTA and the email feels more like a curated pinboard than a sales email. It feels personal and curated. 3) Sephora.

Lead Nurturing 78

Lead Nurturing Lead Scoring Lead Ranking Examples 78

Outbound Engine

JULY 29, 2019

One study found nearly 60% of customers want loyalty programs tied to a smartphone app. Host a beginner’s workshop on basic car maintenance and then donate the class fees to your neighborhood road safety committee. Or, if your audience is excited by exclusivity, try an invitation-only networking mixer with a highly curated guest list.

Paid Content 41

Paid Content Tactics Paid Search Agency Work Management 41

Marketing Insider Group

JANUARY 10, 2022

PS – I’m doing a workshop in March for SMX titled “Creating An SEO-friendly Content Marketing Program” Let me know if you are interested? You’ll see examples and frameworks of how to develop a content marketing strategy (my workshop on day 1). No breakouts, panel discussions, or workshops.

Marketing AI 289

Marketing AI Enterprise Management Peer-to-peer Best Practices 289

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of pitching your products or services directly, you’re sharing information that helps your audience understand and solve their problems through blog posts , case studies, infographics, and other forms of content. Consider conducting your own surveys, studies, or experiments. Unique Data. Engaging with experts.

Research 239

Research Content Marketing Work Management B2B Thought Leadership 239

SpotMe Blog

MAY 4, 2021

Exciting content such as virtual tours and workshops are also becoming common in the digital event world. 4) Educate With Workshops and Demonstrations. Everybody values a learning opportunity, and workshops and demonstrations lend themselves perfectly to a virtual or hybrid world. Virtual conferences are a type of virtual event.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

LeanData

DECEMBER 7, 2022

It’s true, you know — studies indicate salespeople spend only about one-third of their time on sales-related activities. Coffees are curated from award-winning roasters and paired with culinary-inspired chocolates for an ultimate “pick me up.”. For $199 at Trophy Smack , you can recognize your top salespeople like champions.

Class 52

Class Cold Calling Curation B2B Sales 52

BuzzSumo

DECEMBER 17, 2020

Conference agendas: Look at the titles of keynote speeches and workshops. The Topic Explorer’s question suggestion is curated based on relevance. Taxonomies are tough in every field of study.). Niche areas will often have their own experts, big ideas, and areas of ongoing controversy or study.

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145

thePoint

MAY 19, 2020

educational, how-to, case studies that demonstrate applied value) that delivers real value to their audience. One challenge all marketers face when trying to write white papers or case studies is getting a SME to either write a paper or sit down long enough and often enough to share the knowledge required.

Webinar Metrics 52

Webinar Metrics Practices SME Best Practices 52

Sprout Social

JULY 14, 2022

AfroTech World featured everything from the in-person conference—prizes, workshops, pitch competitions, guest speakers, performances and expo halls. It’s still blossoming, but there’s an opportunity for brands to curate some impressive opportunities. nakawunde. A day at afrotech. By 2024, there will be an estimated 1.7

Brand Identity 111

Brand Identity Branding Internet Marketing Privacy 111

nDash

SEPTEMBER 7, 2022

A 2021 study found that 56.5% Content curations. Suppose the repurposed content is published with significant added value, like sharing case studies demonstrating firsthand experience with the repurposed content included for context. Live feeds, workshops, and webinars that facilitate engagement. Predictive content.

Marketing AI 98

Marketing AI Content Marketing Paid Search Agency Planning 98

DivvyHQ

JUNE 7, 2017

Citing a meta-analytic study from the Basic and Applied Social Psychology Journal, Harvard Business Review recently reported that individuals are more likely to generate a much higher number of original ideas on their own, as opposed to in group settings. Finally, come back together and workshop your list of ideas. Source: GoConqr ).

Planning 40

Planning Content Advertising Agencies Creativity 40

Conductor

NOVEMBER 11, 2019

We curate a full agenda of sessions hosted by industry leaders, as well as non-traditional networking experiences, like fitness classes and mindfulness workshops. Case studies, a-list speakers, and facilitated networking opportunities guarantee that attendees will walk away with fresh insights on the customer experience.

Conference 60

Conference Demand Generation Agencies Advertising Agencies Paid Search Agency 60

Oktopost

JUNE 9, 2020

According to Altimeter’s study , employee advocacy is one of the fastest-growing social business programs, with 90% of companies surveyed (companies with more than 250 employees) pursuing or have plans to pursue some form of employee advocacy. Another study shows that 64% of sales reps who engage in social selling hit their team quota.

Sales Management 145

Sales Management Practices Best Practices B2B 145

SpotMe Blog

JULY 1, 2021

Perhaps your VIPs can access virtual content after the event, have one-on-one opportunities, or participate in curated small group activities. . B2B Lead Generation Idea #5) Develop Case Studies and Share With a Virtual Component or Comprehensive Written Content. Exchange contact details with nearby users. Connect on discussion boards.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

Outgrow

AUGUST 18, 2022

And so if people can draw an emotional connection to the brand, if your brand is seen as a leader, as a thought leader, as the curator of communities, people want to join that. And I don’t just mean case studies, right, that’s in social media, that’s in different events, that’s in helping them get awards.

Lead Ranking 52

Lead Ranking Enterprise Management Work Management Planning 52

Brandpoint

SEPTEMBER 19, 2023

Begin by downloading and even printing out a copy to study the calendar well in advance. Expand your content creation portfolio Using the curated themes from the editorial and holiday calendar is akin to having a treasure trove of inspiration at your fingertips. It’s not just about noting down dates. Coordinated storytelling.

PR 62

PR Planning Allocation Budget Programs 62

Sprout Social

NOVEMBER 15, 2021

If you’re looking to make the jump into long form, each post on their site is a case study in what makes excellent content work. Really Good Emails is just that—an ever-growing curated collection of really good emails. What to read first: The content writing guide: How to write blog posts that readers care about. Really Good Emails.

Resources 89

Resources Social Marketing Planning Marketing Analytics Tools 89

Convince & Convert

MARCH 16, 2010

I presented a half-day workshop at the Email Evolution Conference on social media strategy ( slides here ) recently with DJ Waldow and Mike Corak , and the significant majority of the questions from the audience were about Twitter. A new Pew Research study shows only 8% of U.S. teens using Twitter, compared to 66% engaged in texting.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. Portals – Curate collections and create personalized brand experiences. Studies have shown that companies who use pre-hire screenings see turnover rates reduce by 39%.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Biznology

AUGUST 31, 2016

Your business value shouldn’t be that you can curate content that would be relevant to them! Keep in mind that a recent LinkedIn study shows that 80% of IT buyers say that thought leadership content is crucial in their decision making process – and I’m sure that if LinkedIn completed the study in other industries, they’d get similar results.

Social Media 151

Social Media Linkedin Media B2B Thought Leadership 151

Salesforce Marketing Cloud

MAY 2, 2022

To help you sift through the sea of talent, we curated a list of 16 sales influencers to follow in early 2021 — but that list has grown. Why you should follow Cynthia: Cynthia’s spent the past two decades studying the innate strengths of women in sales and what it takes for them to reach the top 1%. Cynthia Barnes.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Marketing Analytics Tools B2B Thought Leadership 98

Single Grain

NOVEMBER 8, 2019

If you struggle to come up with relevant and interesting material, want new ways to repurpose your curated content, or want to learn how different types of content target different parts of the funnel, this blog post is key to creating an effective content marketing strategy. Case Studies. Landing Pages. Infographics. Checklists.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Webbiquity

JUNE 6, 2011

He is also the curator of the top two B2B marketing lists on Twitter, and his lists are number one on both Listorious and Mashable. Visit Frank’s blog , The Sword and the Script, a blog that studies the application of marketing, PR and social media. He contributes regularly to the B2B Ideas@Work blog for MLT Creative.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Outgrow

FEBRUARY 2, 2024

Diverse Educational Offerings: Schools, workshops, and online festivals, tailored to diverse topics and industries. And there’s a neuro part of that that we studied that explains why this works because we are connecting both memories. We had some amazing insightful conversations with Jean and here’s what we discussed about- 1.

Marketing AI 52

Marketing AI Advertising Agencies Outgrow Creativity 52

Convince & Convert

DECEMBER 30, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. Testimonials are very similar to case studies, except that a specific customer of yours tells the story directly from their perspective.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. Testimonials are very similar to case studies, except that a specific customer of yours tells the story directly from their perspective.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Salesforce Marketing Cloud

JUNE 13, 2022

From there, leaders engaged in a mix of case study review, peer dialogue, volunteer experiences, and coaching to scale their impact. Historically, Salesforce based its approach to leadership development on the belief that overinvesting in top talent was the most efficient and effective way to build a deep bench of exceptional leaders.

Peer-to-peer 98

Peer-to-peer Lead Ranking Thought Leadership Leads 98

chiefmartech

FEBRUARY 14, 2019

So out of all the possible topics and case studies we could cover, how do we select only a subset of them to make MarTech most valuable to you? Marketing Track: Real-World, Vendor-Independent Case Studies. 1/2 Day Pre-Conference Workshops for Deeper Learning. That’s a pretty wide lens. Attendees not only learn new things.

Enterprise Management 41

Enterprise Management Work Management Marketing Management Marketing AI 41

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. Portals – Curate collections and create personalized brand experiences. Studies have shown that companies who use pre-hire screenings see turnover rates reduce by 39%.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. Portals – Curate collections and create personalized brand experiences. Studies have shown that companies who use pre-hire screenings see turnover rates reduce by 39%.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. Portals – Curate collections and create personalized brand experiences. Studies have shown that companies who use pre-hire screenings see turnover rates reduce by 39%.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52