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Native Curated Packages: Driving relevance and engagement for advertisers

Liveintent

Because consumers look at native ads 53 percent more than display ads and create an 18 percent increase in purchase intent, advertisers are chomping at the bit to incorporate the format in their campaigns. What are Native Curated Packages? Native Curated Packages (NCP) are exclusive, vertically-aligned sponsored content packages.

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Leveraging User-Generated Content in Your Curation Strategy

ClearVoice

Want to use content created by users (UGC) in your curation strategy? We’ll also discuss the value of UGC in content curation. Also, you need to know how to get permission from the customer, and how to incorporate it into a curation strategy. You might wonder, “Is a curation strategy the same as a content strategy ?”

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What is Video Curation & How To Curate Video Content

Scoop.it

Among them, video curation is one of the lesser-explored options. In this article, we will tell you all that you need to know about video curation. From a customer perspective, 50% of internet users admit to looking up videos of products before purchasing. Video Curation. Follow Up on Your Curated Video.

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5 Successful Marketing Campaigns That Take Inspiration from Content Curation

Scoop.it

The concept of curation has existed for centuries in the art world, but it only recently made its way into the marketing vernacular. In marketing, today, content curation is the process of sorting through and selecting the best content from a variety of sources on a specific topic. Build a following on social media. M followers today.

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Twitter tests e-commerce waters with new feature for in-app purchases

Martech

Called Twitter Shops, the experimental feature lets brands who create a shop can curate up to 50 items to include, which Twitter users can then buy via an in-app browser from the merchant’s website. . Social media advertising is well established, so why not create a compelling path to purchase within the same channel?

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An Ultimate guide for creating a curated email newsletter for your business

Scoop.it

Defining a Curated Newsletter. The dictionary meaning of curate is to organize and present using professional knowledge or expertise. So, a curated newsletter means an email communication that puts together informative content or news that would benefit the readers. Advantages of Curated Newsletters. Domain expertise.

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Time Efficiency: How Content Curation Helps Businesses Generate Smarter Social Engagements

Scoop.it

Content curation has evolved to become one of the most effective ways for brands to bond with their audience online. By curating the best and most relevant content for your industry online, it’s possible to generate smarter social engagements, whilst demonstrating your knowledgeability and establishing new connections online.