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Employee advocacy & content curation: how you can boost engagement

Scoop.it

When you’re looking for advice, do you ask your friends, family, and peers, or do you rely on, say… Facebook ads? Content curation adds diversity to your employee advocacy approach and it’s most effective when it: Relates to your employees’ specialties. Why employee advocacy works with content curation.

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How experiential marketers can build community in 3 cultures

SmartBrief - Marketing

To that end, brands are shifting their focus toward loyalty programs that can connect communities of peers, curate meaningful cultural opportunities and foster authentic relationships within different cultural and economic ecosystems. Doing more with less seems to be a common challenge agencies and brands currently face.

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What Are The Biggest Challenges Marketers Face In 2023?

Marketing Insider Group

Measuring effectiveness: As marketing channels and tactics continue to grow, marketers may struggle to accurately measure the effectiveness of their campaigns and allocate their resources properly. Marketers who have limited time and resources to dedicate to professional development may be challenged. Quick Takeaways.

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The Digital Asset Management conundrum and how to fix it

Martech

Usually, it lacks management buy-in and understanding, a data-centric strategy, resources, data modelling and sometimes the DAM vendor overpromising and underdelivering. DAM is not only a software tool; it is a strategy that needs project management, change management and a vision, with the right resources necessary to drive it.

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How to Use Social Media to Build Connections and Grow Your Career

Buffer

And with remote work on the rise, it’s more important than ever to understand how to use social media to connect with peers and mentors. It’s not just about making sure you’re not being a jerk online, but also about curating your voice so that the real you comes across visibly and authentically.

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How CMOs should respond to ChatGPT’s marketing impact

Martech

As basic creative tasks become operationalized, marketing teams can shift resources to more strategic work. In addition, brands can use ChatGPT to gather and curate competitive information across messaging, product offerings, advertising and reviews (although its model is currently based on information available prior to 2022).

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How experiential marketers can build community in 3 cultures

SmartBrief - Marketing

To that end, brands are shifting their focus toward loyalty programs that can connect communities of peers, curate meaningful cultural opportunities and foster authentic relationships within different cultural and economic ecosystems. Doing more with less seems to be a common challenge agencies and brands currently face.