Marketing Insider Group

JANUARY 5, 2012

So to help you, I have curated some of my favorite marketing infographics that touch on some of the most important issues in marketing today like online marketing, content strategy, inbound marketing, mobile marketing, blogging and storytelling. Quick Links: “ Storytelling vs. Corporate Speak ” - by Lou Hoffman.

Eloqua 100

Eloqua Planning Storytelling Advertising Agencies 100

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . ” -@sdgully ( tweet this ).

Social Media 143

Social Media Activities Media Skype 143

Brightedge

MAY 16, 2021

Storytelling is the focus of so many marketing books and assets in recent years that it is impossible to ignore; it's like a tidal wave washing over drab beaches cluttered with pale, self-promoting, feature-based marketing. Thomson is a good, young writer and fine storyteller, and he has put together a useful treatise on a nebulous topic.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Contently

MAY 3, 2017

In “#VanLife, The Bohemian Social Movement,” Rachel Monroe chronicles the rise of #VanLife, the millennial phenomenon whereby twenty and thirtysomethings quit their jobs and make a living by curating sponsored social media images of their experience on the road. Print is supposed to be dying.

Storytelling 65

Storytelling Youtube Advertising Agencies Mobile Advertising 65

Convince & Convert

DECEMBER 7, 2015

You’ve probably been hearing more about Snapchat as a platform for marketers to explore, and for good reason—Snapchat is driving more than 6 billion daily video views, all from mobile devices. What’s so different though is that Snapchat’s 6 billion views are coming exclusively from mobile devices. 6 billion views (with a b).

Brand Identity 113

Brand Identity Branding Mobile Marketing Youtube 113

Marketing Insider Group

MAY 7, 2014

Storytelling and the battle for customer attention. How Content marketers must be content curators and consumers themselves. Social, mobile cloud – those things were all about the plumbing. And the best storyteller wins. In this interview I talk about: Content and data are the future of digital marketing.

Paid Search Agency 100

Paid Search Agency Storytelling Marketing & Strategy Distribution 100

Bluetext

MARCH 15, 2023

Bill Replogle of Sparkys garage fame taught me a lot about storytelling and the power of the word. How has curation become a larger part of creative direction? Curation is equally as important as creation for a multitude of reasons. Who was your first creative director? Two people were most influential in my career 1.

Creativity 31

Creativity Marketing AI Curation Paid Search Agency 31

Martech Advisor

NOVEMBER 20, 2019

To keep up with mobile, tech-savvy customers, it is imperative to shift from traditional to digital marketing. From going completely digital to being mobile-first to creating compelling digital content, various brands have tried diverse digital marketing tactics. Volkswagen – Mobility Solutions for Personalized Experiences.

Brand Identity 61

Brand Identity Branding Allocation Peer-to-peer 61

KoMarketing Associates

DECEMBER 19, 2013

The 3 Core Elements of Good Storytelling (And Why Your Business Needs Them) – Sean D’Souza, CopyBlogger. Make sure your content includes basic storytelling elements: drama, suspense, lessons learned, etc. Mobile SEO: 5 Ways to Ensure Your Brand’s Content is Optimized – Krista LaRiviere, SearchEngineWatch.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

seo.co

JANUARY 10, 2022

27% of the customers used voice search on their mobile devices in 2018. From podcasts, videos, social media, blogs to emails, customer feed are curated by different forms of content. Shoppable posts across multiple social platforms let you leverage a storytelling approach to sell your offerings. User-Generated Content.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Hubspot

MARCH 4, 2014

Do you agree with Content.ly''s Shane Snow that storytelling is the top business skill of the next 5 years , or will it take a bit more convincing to persuade you? Are you doing all you can now to hone your storytelling skills and acquire new ones? Such "effortless" storytelling contains crazy amounts of "behind the scenes" work.

Storytelling 28

Storytelling Startups Bundling Training 28

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Robert has a knack for creating content with great storytelling. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ClearVoice

FEBRUARY 16, 2020

So we’ve curated a 2020 roundup of some of the best programs out there for all price levels, from renowned academic programs to free online courses. Currently available: Certificate in Storytelling and Content Strategy. Currently available: Mobile Marketing , and more. Will I get a degree or certificate? .”

Course 101

Course Training Work Management Planning 101

seo.co

FEBRUARY 16, 2021

27% of the customers used voice search on their mobile devices in 2018. From podcasts, videos, social media, blogs to emails, customer feed are curated by different forms of content. Shoppable posts across multiple social platforms let you leverage a storytelling approach to sell your offerings. User-Generated Content.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Sprout Social

NOVEMBER 1, 2016

Pinterest is a great destination for curating valuable content—just ask the Four Seasons. With profiles for its 81 hotels and resorts, the luxury travel brand curates travel, food and lifestyle content for its guests around the world. Focus on Storytelling. Today nearly 70% of searches related to travel begin online.

Social Media 92

Social Media Class Word of Mouth Media 92

Outgrow

MAY 28, 2020

Apart from advertising, they have huge experience in building Content Management Systems (CMS’s) and mobile apps. So, Tonic curated a video focused on the essence behind owning a McLaren: ‘ Be a pilot, not a driver ’. Some of their specialties are programmatic advertising, mobile advertising, in-game advertising, and more.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Convince & Convert

OCTOBER 2, 2013

Make Mobile Your Top Channel Strategy. Well, today , online auctions are just 10 percent of its total business — its payment and mobile business is half the company. eBay is betting its entire future on mobile, and it’s winning. This means thinking mobile first as part of your channel strategy.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

His top advice : Focus completely on storytelling, with real protagonists solving real problems and reaching real outcomes. Ron Faris led content marketing efforts as the head of brand marketing at Virgin Mobile. The trick is to create or curate in a manner that’s authentic to the brand’s voice.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Content Standard

APRIL 26, 2019

The platform is instead putting a lot of effort into curating groups, so now’s the time to start building that private social media community your brand has been cooking up. ” function to help users better understand and control what’s being displayed to them. ” B2B Embracing LinkedIn for Content Distribution Strategy.

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Martech Advisor

MARCH 24, 2020

Moreover, Amazon can tie up with local partners (retailers) to curate products, services, or offerings tailored to regional requirements. Moreover, Disney has been able to adapt to the modern-day idea of storytelling by adding new dimensions to their characters (old or new). Time to Get Intimate with Customers.

Brand Identity 43

Brand Identity Branding Lead Scoring Lead Ranking 43

Content Marketing Institute

DECEMBER 5, 2017

Another tactic has been targeting each participating university with mobile and social ads. Although it might be considered more employer branding than content marketing , the educational component contributes to the brand’s storytelling. We can also email it out to our customer base,” he says. It’s a key market for us. Conclusion.

Class 103

Class Digital Asset Management Education Webinar Metrics 103

Hubspot

MARCH 6, 2019

Illustrator is a vector graphics software, which makes it ideal for creating illustrations for web, video, mobile, and print. Adobe Premiere Rush is a mobile-friendly software for creating and publishing high-quality video content while on the go. Lightroom Classic is a cloud-based photo editing app for mobile and desktop.

Creativity 69

Creativity Enterprise Management Work Management Mobile Advertising 69

Convince & Convert

AUGUST 15, 2012

The best part about the application, aside from its mobile-friendliness and secure server, is its community center with informational blog posts and videos about how to manage money no matter what your current financial situation is. 2-3 curated Facebook/Twitter posts per week. Solution : Commit to small goals. One blog post per week.

Education 127

Education Work Management Marketing Management Brand Identity 127

sagefrog

NOVEMBER 14, 2023

A carefully curated palette should not only align with industry expectations but also distinguish your brand from the competition and tie your visual identity together under a common theme. Display Ads: These are visual ads of various sizes, from desktop to mobile, that appear on websites your target audience frequents.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Content Marketing Today

APRIL 2, 2013

Kate Kiefer Lee, Content Curator, MailChimp. Their content strategy is all about storytelling and involves telling different stories for different audiences. There is no such thing as good writing for mobile. As content strategists, we have the power to change the way our companies treat content. Write from the heart.

Marketing & Strategy 40

Marketing & Strategy Content Curation Storytelling 40

Marketing Insider Group

SEPTEMBER 23, 2015

Need a lesson in brand storytelling? As a mobile-only campaign, fans actually use the snacks to unlock access to the 3D videos. By sharing original recipes and healthy living ideals that fit with the brand voice, as well as curating great content on the platform, they’re pinning and winning. �. Whole Foods.

Content Marketing 100

Content Marketing Brand Identity Branding Paid Search Agency 100

B2B Marketing Insights - WE

JULY 31, 2018

As for storytelling, the age-old marketing cliché still rings true: the story creates the customer. Site design strings together design standards and all deliberately-curated content into a beautiful website for your users. Either way, our B2B marketing and copywriting teams know how to solidify your copy. Site Design. Deployment.

Design 66

Design Process Paid Search Agency Budget Programs 66

Content Standard

APRIL 8, 2015

” In the era of the mobile revolution, where Millennials can be found glued to their high-tech devices and the lines between pure entertainment and quality content are blurred, digital marketers are discovering that the best way to reach their target audience is through the social platforms they know and love.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Marketing Insider Group

JANUARY 11, 2021

If you’re looking to scale your marketing efforts with new tactics and become a better brand storyteller, this one’s for you. Their carefully curated speaker lineup includes some of the most brilliant minds in digital marketing. You’ll learn tactical advice covering SEO, mobile search, local search, conversion optimization, and more.

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

Content Standard

JUNE 14, 2016

I became a marketer a year out of college and got in the door with my love for writing and storytelling. The first digital consultancy I worked for crafted and curated stories for a wide range of clients, from thriller authors to Healthcare IT clients. The team earned a patent for its invention in February 2016.

Paid Search Agency 40

Paid Search Agency Work Management Marketing Management Storytelling 40

Digital Marketing World Forum

AUGUST 28, 2019

Rachel King is the CEO of EditMate , a video curation software and service built for marketers. She will be taking a seat on the panel; ‘ Video and Ephemeral Content – How Brands Should Effectively Storytell in a Crowded Environment’ EditMate is a video curation software and service.

Work Management 15

Work Management Marketing Management Advertising Agencies Curation 15

RebelMouse

APRIL 3, 2018

The update solidifies page speed as a ranking factor on mobile pages. Fast mobile pages have always been preferred, but were never an official ranking factor in the eyes of Google. For publishers who use Google Accelerated Mobile Pages (AMP), Google will record the page performance of the AMP-specific URL.

Google 59

Google Lead Ranking SERP Lead Scoring 59

Hubspot

NOVEMBER 3, 2015

As Nielsen points out, the strongest online and mobile formats make it compelling to ‘live in the moment’ — a quality that you can take back to your company’s native ad strategy. It’s storytelling. The Nielsen study uncovered a link between trust and action. It's content + context, with one more factor tacked on.

Advertising Agencies 28

Advertising Agencies Advertisements Advertising Media 28

Marketing Insider Group

JANUARY 6, 2020

Sessions and topics on offer cover content, search, email, mobile, UX, social, strategy, and more. The program for 2020 has yet to be confirmed, but previous years included topics such as CRO testing, storytelling, voice search optimization, technical SEO, and machine learning for PPC. 3XE Conversion & UX. July 6 – 8, Seattle, WA.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Litmus

MARCH 31, 2020

I worked at a large university where my job was originally to work on web and mobile projects, but it became clear that our department’s emails were being neglected. I was working for a very small company in the UK that decided to build a niche platform to help people who send digests and curated content emails.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Budget Programs 80

Hubspot

SEPTEMBER 11, 2013

All Coke had to do was curate the consumer-created dance, and ended up with the following: One Way to Model This Strategy: Tap Into, and Listen to, Your Audience. Mildenhall shared how Coke wanted to move from one-way storytelling to dynamic storytelling. The Super Bowl Polar Bears Campaign.

Advertising Agencies 28

Advertising Agencies Planning Mobile Advertising Paid Search Agency 28

Hubspot

DECEMBER 20, 2011

The app is targeted toward mobile social sharing, and in just over one year, it has gained almost 15 million users. Instagram is quickly outgrowing Foursquare, the largest mobile social network. 91% of US citizens have their mobile phone within reach 24/7. Mobile apps have been downloaded 10.9 People love visual content.

Outgrow 28

Outgrow Social Networks Buzz Inbound Marketing 28