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Audience engagement: What it is and tips to improve it

Sprout Social

Use visual storytelling Users respond more favorably to posts that include visuals like graphics, videos and photos. Curate the visuals so they signal the brand’s identity to your target audience without them ever seeing a logo or brand name. Chanel’s Instagram account provides an excellent example of visual storytelling.

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How Netflix is helping brands harness the power of interactive content

ClickZ

Bandersnatach also showed that Netflix could leverage its platform and features to make product integrations much less intrusive and more curated around the specific content. A new paradigm for interactive storytelling. Where this powerful new medium is headed . Interactive TV and other emerging platforms.

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Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling

Content Standard

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

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What We Learned From Our First Year on Medium

Hubspot

Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. Follow the publication to keep abreast of the best ideas in brand storytelling. Apps like Medium have become new discovery platforms for content. We started unassumingly on Medium.

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3 Highly Effective Ways to Tell Your Brand’s Story

Adobe Experience Cloud Blog

Because even though we vary our message enough to fit each medium, we are diligent in remaining consistent—and therefore recognizable—across all channels. By selling a movement, not a product, tentree has built a successful business that depends on the strength of its visual storytelling to stay profitable.

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Brand experience: Why it matters and how to build one that works

Sprout Social

Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand. Make sure your brand experience is consistent across all mediums (videos, social posts, events, TV ads).

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

This is why having cohesive messaging across all mediums is so important. Take, for instance, the playlists curated by Wells Fargo to promote and familiarize their customers with their financial services. You must integrate your message and drive it home across several platforms if you want to create a longer-lasting effect.