Scoop.it
MARCH 26, 2019
Marketing teams provide sales organizations with tools and curated information. Don’t just curate sales enablement content. All these insights are valuable in preparing, creating and curating the right information for your sales reps from the start, and all the way to the close, of the buying cycle.
Avitage
MARCH 7, 2012
Two strategic insights I found especially helpful: Must have a real-time mindset (David Meerman Scott) The “consumerization” of B2B marketing (Tom Pisello) This summary of especially salient points looks like a pretty good content checklist: Content will get shorter (Doug Kessler) Relevance will become the new standard (Sandra Zoratti) Must become (..)
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Tomorrow People
NOVEMBER 16, 2018
It’s the art of developing and distributing curated, relevant, and valuable content that attracts companies and wholesale buyers. You can really understand their pain points, where they are in the buying cycle, and how to solve their problems. Storytelling is crucial to content marketing.
Seismic
APRIL 29, 2021
Microsoft Relationship Sales solution (MRSs) , Seismic LiveSocial , and the Seismic Storytelling Platform TM bring together robust business intelligence and analytics to help your organization focus on smart moves that generate revenue. The integration features give sellers resources to build trust and relationships with buyers—at scale.
Marketing Insider Group
JANUARY 24, 2013
A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Storytelling through content marketing, blogs, social media & more. that advance the buying cycle: Founding member @ savvy_b2b blog. San Francisco, CA · [link]. – Washington, DC · [link].
Content Standard
APRIL 27, 2015
This means different things for different companies, but it’s typically a mix of effective brand strategy, customer service, storytelling, and content creation. Maybe it distributes a digital publication with commissioned and curated writing, poetry, and art. What are you really selling?
Hubspot
SEPTEMBER 11, 2013
All Coke had to do was curate the consumer-created dance, and ended up with the following: One Way to Model This Strategy: Tap Into, and Listen to, Your Audience. Mildenhall shared how Coke wanted to move from one-way storytelling to dynamic storytelling. The Super Bowl Polar Bears Campaign.
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