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Why Content Curation Is Not The Answer

Digital B2B Marketing

Enter curation, the glittering solution for today’s content marketers. On the surface curation sounds perfect. By consistently and carefully curating over time, become the source your audience looks to for the news and information that matters to them. But before you jump on the curation bandwagon, ask yourself “do I want to be the curator, or the curated?”

Social media content discovery and curation for the win

Biznology

SOCi does an amazing job automagically service up content into predefined categories that you can sort through and then collect into a library to be used later or by someone else in your group, share it immediately across the social media platforms you’ve linked up to all your respective  Google +, Facebook , LinkedIn , and Twitter profiles. You’re kind of screwed. Buffer.

3 Social Selling Templates for LinkedIn and Twitter Messaging

Sales Prospecting Perspectives

With social selling gaining momentum for sales professionals, inside sales reps are making their presence known in the digital sphere, specifically on LinkedIn and Twitter. Sales reps appear to overly curate content, never share their personal opinions, and if they ever reach out to someone one-to-one, they lead with their pitch and immediately turn off potential prospects.

The best automagical Twitter following tools for your business

Biznology

Over the last few weeks, I have been sharing my tools and processes with you.  If you haven’t read them yet, be sure to check out  Social media content discovery and curation for the win ,  Your social media marketing automation solution ,  My online influencer research and engagement process , and  Tools I use to amplify social campaigns. Great for managing Twitter competitions.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. and Twitter followers. B2B Marketing. know which half."

11 Must-Have Content Curation Best Practices [Free Webinar]

WindMill Networking

Several years later, content curation is poised to do the same thing for thought leaders: Those who are able to curate the “best of the best” of content in their niche […]. Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. 11 Must-Have Content Curation Best Practices [Free Webinar] by Neal Schaffer - Maximize Social Business. Author information. Neal Schaffer. Neal Schaffer.

10 reasons why Twitter is content marketing’s best friend

grow - Practical Marketing Solutions

Twitter is much more than “what I had for breakfast.” ” But seriously, Twitter is an essential component of any content marketing strategy, which might seem surprising since we are pretty limited with what we can accomplish in 140 characters, right? Let’s expand our view of Twitter as an essential component of a content marketing strategy. As you.

11 Best Practices for More Effective Content Curation

Hubspot

Our content curation objectives focus on keeping our broader prospect/customer/partner/pipeline network engaged with value-added content. These best practices are based primarily on what we do at Heinz Marketing, plus what we’ve seen scale well in the curation efforts of our clients and partners. don’t post to 50 LinkedIn groups three times a day). content creatio

An Easy Method for Content Curation

Sazbean

Curating content for your network is one great way to provide useful information. For that very reason, content curation is pretty valuable, but can also take a bit of time to do properly. Here’s the method that I use every day which makes it easy to curate great content. How do you curate content? Thoughts? photo by Friar’s Balsam , on Flickr).

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. and Twitter followers. B2B Marketing. know which half."

The Nifty 50 Top Women of Twitter for 2011

Webbiquity

One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D. Diana writes for BitRebels.com and InkRebels.com, and as noted above, her post on Twitter’s Top 75 Badass Women was one source of inspiration for this #Nifty50 list. She’s an informative and prolific Twitterer, and active in Twin Cities social media. What is it? aaker.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. We make ideas work. Cambridege, MA – [link]. link].

6 Ways to Use Curation for B2B Social Media

Social Media B2B

One of the continuing trends in B2B social media is curating content from other sources and presenting it to your followers and subscribers. Depending on the medium you use to present it, this may include your own comments about the curated articles. Curation is all about compiling and reviewing content and only sharing the best of it. Another way to curate content is to present content that is all about a single theme. The following are six ways you can use content curation in your B2B social media. 1. Share Articles Regularly in a LinkedIn Group.

8 Companies Totally Rocking Their LinkedIn Company Pages

Hubspot

Over the past two years, LinkedIn has quickly evolved from a cocktail party for recruiters and job seekers to something much more substantial: an epicenter for content -- particularly branded content. LinkedIn''s evolution began in May 2012 with the acquisition of SlideShare , and it continued with the purchase of news-reader app Pulse. This is LinkedIn done right.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. and Twitter followers. B2B Marketing. know which half."

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web. Today, Twitter posts 50 million tweets per day. Adam L.

Twitter SEO? Think Twylah.

WindMill Networking

Many businesses, through proactive content curation and a social media strategy that guides them into becoming the resource for their industry by sharing a lot of content, send out a lot of tweets on a daily basis.  Is there a way that these tweets can somehow be used in a way to not only better brand their Twitter presence but also receive some SEO benefits? Yes, there is.

8 Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013

WindMill Networking

Pin It How will you showcase your professional brand using the new LinkedIn profile? While I’ve blogged about LinkedIn profile tips in the past, it’s time to take a look at the new user interface and determine how to maximize the new profile for 2013 and beyond. Pin It Customize your new LinkedIn profile to maximize your chances of being found in search engines. 3.)

How to Build Your Twitter Following (for Free)

Marketing Action

Twitter is great, but you need followers to make it pay off. While you can just head over to Twitter Ads and create a Followers campaign, that will cost you up to $3 per follower. Buying cheap followers is even worse. I’m sure you already know not to give in to the temptation of the “buy 100,000 Twitter followers for $39” deals you see everywhere on Twitter. Tweet often.

Twitter is dying—and it’s all your fault

grow - Practical Marketing Solutions

love Twitter.  It’s my main social media outpost, my main information source, and where I connect with a lot of my friends. But Twitter is dying, and it’s all because of you. Then I go to a Twitter List of my favorite Tweeps. Continuing to scan my Twitter stream, I kept see the same posts, each tweeted by several people. Eventually, I abandoned LinkedIn. twitter

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

LinkedIn connections. Twitter subscribers. LinkedIn connections. The other thing I like about Pinterest is the fact that for relatively little effort — you’re curating photographic content — you can build tremendous loyalty. LinkedIn connections. Why not tap into the millions on LinkedIn each day? 7. Is anybody reading it? They sign up.

9 Top Twitter Tips You Should Start Using Today!

B2B Marketing Insider

Yesterday was my 3-year twitter anniversary. To celebrate, I sent one small “ humble brag ” as one of my twitter friends called it. Twitter Tip # 2 : Share Great Content. Twitter is an amazing mechanism for distributing news, tips, blogs and other types of information. I am somewhat voracious about my desire to scan, filter and share great content. watched.

Raising Your Content Curation to the Next Level

WindMill Networking

As companies become media publishers as part of their social media marketing strategy, one topic that always confuses my clients is the topic of content curation, or sourcing information from 3rd party sources and then sharing them on your social media properties. There are companies that offer social curation services, as well as software that helps filter content based on specific topics.

Content Curation Tips: 6 Places to Find Content to Share on Social Media

Writtent

Content curation isn’t a quick fix for your staffing woes, or a way to escape your company’s need to think in campaigns. MarketingProfs’ Ann Handley shared at the recent Inbound13 marketing conference that she believes effective content curation is a way to enhance a company’s existing strategy. Create a Twitter List. LinkedIn. of Your Time is Sharing Content Curation.

Why 9Round should be using SOCi for social media management

Biznology

So, instead of pimping the Penrose location directly via Twitter , Instagram , and Facebook , I only had a nearby gym, 9Round NOVA, and corporate’s 9Round Official account to tag and @reply. OK, this may well be my weirdest post ever, so bear with me. This isn’t actually happening; it’s theoretical. And, as a gym, they’re taking over. It was frustrating. Cool, right?

2011 #Nifty50 Top Twitter Women

Blue Focus Marketing

Cheryl and I thought it would be a great idea to collaborate on this special social media project – and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D. And she’s energetic and inspirational on Twitter. What is it? amberbuhl.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. In order to qualify this year, each #Nifty50 nominee had to work for a technology company such as software, hardware, IT services or telecom. 2011 #Nifty50 Top Twitter Men.

How to Tweet Around the Clock Without Being on Twitter 24/7

Hubspot

If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. But if you’re serious about growing your Twitter presence, it''s imperative that you find a way to tweet multiple times a day, every day. Let LinkedIn Pulse direct you to important industry stories.

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

If you are reading this post, you might have discovered it through Twitter or Facebook. You still have to do the hard work to turn those folks into buying customers. Creating, curating, and distributing content is the economic driver of social media success. Twitter is not as simple as it might appear. And of course, ultimately, LinkedIn still owns the audience.

10 Beginner Twitter Tips for A/E/C Firms

Marketri

Some professionals are willing to dip a toe into the more simple networks like LinkedIn, where the business benefits are more apparent, but social networks like Twitter are often deemed too “new” or foreign for A/E/C professionals to try. While these words sound strange, Twitter itself is actually quite simple. Curate content. Yes, simple! Optimize your bio.

Tools I use to amplify social campaigns

Biznology

In a world in which everyone is dropping the same generalist links into their feed, curation needs to change its focus from social sharing (I’m smart because what I read is smart) to social engagement (I’m smart because I know what you wants to read and can provide it). What is it called when you stoke your followers into a dance frenzy? Engagement! That is where SOCi comes in.

B2B Marketing Tactics That Work Today

B2B Marketing Insider

The topic is B2B Tactics That Work (And Those That Don’t ). I am often asked “what is the best tactic in B2B Marketing for driving leads, pipeline or new sales?&# What B2B Marketing Tactics Work Today? And this only works on the back of an effective content marketing strategy  that puts our customer needs at the center. Some will need to be found and curated.

Facebook Apps for Business: Post Planner Adds New Killer Content Curation Feature

WindMill Networking

Lure your readers back to your Facebook Page with new content curation features from Post Planner. The beauty about Buffer is that it can be used across multiple brands and social networks, so it is the easiest way to manage the posting of your messages across Facebook, Twitter and LinkedIn. Post Planner goes beyond merely allowing you to schedule a curated link.

6 Ways to Start Using Twitter in Your Real Estate Business TODAY

WindMill Networking

Buyers and sellers using social media is increasing, so it’s important to use Twitter to your advantage. As the number of buyers and sellers turning to social media sites for information increases, it is important to identify and understand how to best use social networking tools like Twitter to your advantage. Unfortunately, Ways to Start Using Twitter in Your Business.   1.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 )  present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.  These men are indeed using Twitter to rewire and reorient the Web.  Today, Twitter posts 50 million tweets per day.

GaggleAMP AMPlify employee and partner engagement conference

Biznology

” “GaggleAMP leverages employee advocacy — actually, any group of supporters or evangelists — by tapping into the online reach of their personal social accounts on Twitter , LinkedIn , Facebook etc., ” “How does that work? You should go, there’s still time. It’s on May 11 & 12 at Bentley University — there are still tickets !