Marketing Insider Group

AUGUST 2, 2012

Are you always wondering which social network is hot and which is not? And how many social networks can your business really continue to pay attention to? Well here you will see the search growth rates of the 9 major social networks that I think are most important to businesses and our social media marketing efforts.

Social Networks 100

Social Networks Business Network Marketing Youtube 100

EveryoneSocial

APRIL 26, 2021

In 2020, LinkedIn made an official announcement that they would be sunsetting their employee advocacy product called Elevate. While some of the Elevate features certainly help improve the use of LinkedIn company pages, it does not create a true employee advocacy solution. LinkedIn Company Pages. Great news, right?

Linkedin 72

Linkedin Paid Search Agency Enterprise Management Work Management 72

Hubspot

FEBRUARY 23, 2017

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Sprout Social

FEBRUARY 6, 2023

Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet. Untapped social features brands should know about Among the commonalities, there are also some unique gems.

Social Media 101

Social Media Features Media Curation 101

Buffer

JANUARY 23, 2023

Choosing to prioritize the right social networks for your goals Jack Appleby is a social strategist, writer, and marketer who has developed his own personal brand through his Twitter account specifically. But this year, the writer will be shifting his focus from Twitter to LinkedIn.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

DrumUp

JULY 16, 2019

However, not all businesses know the ups, downs, benefits, and examples of how native video can greatly influence one’s social media following. Native video works differently on each of the four main social networks:

Video Marketing 87

Video Marketing Twitter Linkedin Social Networks 87

Sprout Social

JUNE 30, 2021

While feeds are carefully curated, social media stories tend to be more spontaneous. This makes it a great way to ‘skip the line’ of the curated algorithm on many networks. Twitter Fleets (Stories). Twitter’s stories feature, called Twitter Fleets, is relatively new, released in late 2020.

Social Media 137

Social Media Media Curation Twitter 137

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. LinkedIn lead generation is a mystery for a lot of companies.

Lead Generation 97

Lead Generation Linkedin Paid Content Generation 97

Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve.

Verticals 104

Verticals Social Media Media Social Networks 104

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform.

Linkedin 52

Linkedin Practices B2B Thought Leadership Best Practices 52

TrustRadius Marketing

MARCH 2, 2022

From the same base post, you can write a shorter caption for the Twitter post or remove Instagram hashtags from the Facebook version. Later will impress you less with other social networks. You’ll find analytics for Twitter and Pinterest, but you won’t be able to monitor your inboxes across platforms.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Spiralytics

FEBRUARY 7, 2024

For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks. Instead, you can automate the process using social media automation software and create workflows to do this automatically.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Bluetext

APRIL 7, 2021

The Latest in LinkedIn. LinkedIn is taking users’ ability to “connect” to the next level. This week LinkedIn is rolling out new profile features that will empower a whole new segment of users with the opportunity to become content creators and professional influencers. Creator Mode & Influencer Opportunities.

Linkedin 26

Linkedin B2B Thought Leadership Peer-to-peer Paid Search Agency 26

Marketing Insider Group

JULY 22, 2015

The best social selling teams and representatives are journalists and curators; delivering the right content to the right customer on the right channel at the right time of the sales cycle. Provide the type of content to get you found early in the buying process on LinkedIn, Twitter and Google Search.

Curation 100

Curation Sales Cycle RFP Content 100

Marketing Insider Group

AUGUST 27, 2015

Before you start selling yourself, work on your personal brand’s curbside appeal and tune up your underperforming LinkedIn profile. Turn your LinkedIn and Twitter accounts into your reputation destination by regularly curating content: Tweet 10 times a day with links to smart and helpful early- and mid-funnel-related content.

Cold Calling 100

Cold Calling Top of Funnel B2B Thought Leadership Ad brokers 100

Hubspot

JUNE 25, 2015

Should you use Twitter or LinkedIn? There are a few ways you can narrow your choices down and decide which network (or networks) will work best for you and your business goals, while lining up with your available resources. As we said, there are a ton of social networks to choose from. Or maybe Facebook?

Social Networks 28

Social Networks Marketing Budget Best Practices Top of Funnel 28

Sharpspring

DECEMBER 9, 2022

TikTok often appeals to older digital natives who now find typical social networks boring, as well as those who prefer highly visual content. Most of TikTok’s users are women (or nonbinary) and POC , which sets it apart from the other top social platforms that skew male and/or white. Curate and Remix Relevant Posts.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Ideal Customer Profiles 52

EveryoneSocial

FEBRUARY 22, 2022

There are two major activities involved in building your digital professional brand: Present yourself fully and accurately online by updating your Linkedin information so that it reflects where you’ve been in your career and where you want to go. Optimize your LinkedIn profile. Related : Want to get the most out of LinkedIn?

Brand Identity 56

Brand Identity Branding Aggregators Paper 56

Sprout Social

NOVEMBER 16, 2016

Today we’re excited to announce the launch of Bambu by Sprout Social ’s new apps for iOS and Android, now available in the App Store and Google Play Store. The app has re-imagined our core web app for employees to make it easier to consume and share content on their social networks—no matter where they are.

Curation 87

Curation Broadcasting Distribution Social Networks 87

EveryoneSocial

JUNE 29, 2022

We make quick judgments and form first impressions upon meeting someone, and research shows that we do the same thing when browsing social media profiles. Today, even before someone spends any actual face time with you, they can view your LinkedIn or Instagram profiles and make assumptions about who you are both personally and professionally.

Ideal Customer Profiles 56

Ideal Customer Profiles Social Media Profiling Media 56

ClearVoice

JUNE 17, 2021

For example, Filipinos spend a little over four hours a day on social media, while at the other end of the spectrum, Japanese users spend about 51 minutes per day. Not many marketers or creators would suspect that the behavior of middle-aged professionals on LinkedIn mirrors that of, say, college-aged young adults on TikTok.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Sprout Social

JANUARY 9, 2017

Let’s take a look at each major network and see what we found on the best times to post on social media: Jump to Facebook. Jump to Twitter. Jump to LinkedIn. billion monthly active users , Facebook is king of social media. Best Time to Post on Twitter. In fact, Sprout Social’s 2016 Q2 Index discovered 34.5%

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Buffer

OCTOBER 1, 2018

Twitter algorithm. While the Twitter timeline seems mostly reverse chronological, it also uses an algorithm to show an individual the tweets that it thinks she might be interested in. Similar to Facebook, every tweet is given a score based on how relevant Twitter thinks the tweet is to her. Curate user-generated content.

Social Media 109

Social Media Organization Paid Search Agency Media 109

KoMarketing Associates

FEBRUARY 23, 2016

Social media offers a huge opportunity for B2B marketers to connect with their existing database of customers, partners and/or vendors to create awareness and build relationships online. One of the most effective social media platforms to do this is Twitter. But, once you find your audience on Twitter, how can you engage them?

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Hubspot

JUNE 21, 2021

To keep the conversations going and our community growing, I’ve made a list of some of the best online networking platforms for Black entrepreneurs aside from LinkedIn. One of the most exciting features is Black@INBOUND , a social networking group that gathers Black professionals across industries to connect and network.

Communities 72

Communities Paid Search Agency Network Marketing Barriers 72

flux.la

AUGUST 11, 2020

That isn’t only restricted to the well-known platforms like Facebook, Twitter, and Instagram. Why Is Social Media Good For Business? Eight in ten people have at least one social media profile, and more than half the population has more than two. 10 Best Social Media Sites for Your Dynamic Goals.

Paid Content 52

Paid Content Social Media Media Brand Identity 52

EveryoneSocial

OCTOBER 17, 2018

Below you’ll find the following topics covered: What is Social Selling? Social Selling Mechanics. Is Social Selling Marketing or Selling? LinkedIn’s 4 Pillars of Social Selling. The Challenges of Social Selling. Social Selling Statistics. What is Social Selling? The Definition.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Valasys

FEBRUARY 20, 2023

Firms should rely on social media management tools to monitor, listen, analyze, and engage with all social networks and can also improve their bottom line. In addition, they need to create marketing campaigns that work with automated social media content and track social media analytics so they can pivot when needed.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40

Content Standard

APRIL 7, 2016

There’s some great content to be found on LinkedIn—unique perspectives and insights come from sources like Bill Gates, Richard Branson, and James Altucher. But this star-power at the top misrepresents the bulk of LinkedIn’s published work, which is crowdsourced from its non-celebrity user base.

Linkedin 42

Linkedin B2B Thought Leadership Paid Search Agency Lead Scoring 42

Convince & Convert

MAY 10, 2016

It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. But this, of course, makes social community more expensive and less efficient as brands are forced to pay for Reliable Reach.

Communities 112

Communities Webinar Metrics Lead Ranking Paid Social Agency 112

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Sprout Social

MARCH 19, 2020

Share your case studies in industry LinkedIn and Facebook Groups. Ask employees to add case studies from their clients to their LinkedIn publications. . Encourage employees to share case studies with their networks. . If you’re an award-winning agency, make it known on social. Treat your agency like a VIP client.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Social Media Ad Agencies 112

Biznology

SEPTEMBER 30, 2014

I have to share my contacts over my iPhone 5, Android Nexus 5 , iPad Air, Nexus 7, and across my social networks, my Google Apps mail, and who knows what else. It can embed itself into your browser and all your images to easily share content inline with Reddit, Twitter , Facebook, and just about everyplace else.

RSS 80

RSS Linkedin Twitter Facebook 80

Walker Sands

AUGUST 10, 2021

At first glance, TikTok looks like a world curated and occupied strictly by millennials and Gen Z. While those demographics are not necessarily wrong, if the evolution of social media has taught us anything – its that demographics shift.

Enterprise Management 52

Enterprise Management Work Management Brand Identity Branding 52

Hubspot

JULY 23, 2018

3) Curate Content (When It Makes Sense). There’s no shortage of people curating content these days. Get in the habit of curating content when you have something valuable to add. Get in the habit of networking by seizing the countless opportunities you have to do it. They aren’t called social networks for nothing!

Peer-to-peer 101

Peer-to-peer Content Curation Network Marketing 101

Content4Demand

FEBRUARY 9, 2021

Retail TouchPoints does this for its Retail Remix podcast in two different ways: We curate top takeaways from the month of episodes in a blog recap and we do standalone articles featuring top retail executives and thought leaders. Create Audiograms for Social Promo. Syndicate Episodes on YouTube. Extract Key Quotes for Promos.

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. Brands have realized that social networks offer an opportunity to interact directly with consumers. She also blogs at [link]. Influencer identification.

Social Networks 126

Social Networks Communities Network Marketing Social Media 126