Remove Curation Remove Eye-Tracking Remove Opinions Remove Trends
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4 Ways That Content Curation Can be Vital to Small Business Marketing

Scoop.it

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. Curated content can also make for a perfect conversation starter with leads. But what is content curation? Image: Brafton ).

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What social media tasks to automate and what to personalize

Sprout Social

That clever LinkedIn or eye-catching Instagram post? Continuously educate stakeholders on industry trends, best practices and emerging opportunities. Apart from these, there are other miscellaneous tasks eating into the time managers want to spend on strategic tasks like tracking network trends or meeting with the leadership team.

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The Winning Formula of AI and Personalization in B2B

Heinz Marketing

We’ve had our eye on personalization for a while, and now AI is stepping into the spotlight as a game-changer. Opinions differ—some think it’s about to revolutionize our work, while others argue it’s already done so. Track their behavior, such as the pages they visit, the content they engage with, and the actions they take.

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Brand experience: Why it matters and how to build one that works

Sprout Social

By giving them something they want, you make customers feel like they are important and their opinions matter. Whether it’s a catchy jingle, a mascot (think: the Gerber baby), exclusive behind-the-scene footage or curated in-store interactions, an immersive brand experience establishes a distinct and memorable identity for your brand.

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A guide to e-commerce optimization for B2B businesses

Sana Commerce

Consider this: Visitors take a mere 10 seconds to form an opinion about your website. Curate best sellers: Showcase your top-selling products prominently so that shoppers can easily access them, increasing the likelihood of a sale. Shoppers tend to trust fellow customers’ opinions over brand claims.

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How to remain agile when your priorities shift

Sprout Social

Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second. Not every social post is going to generate the same excitement as Wellington and his other penguin pals, but keep a close eye on your data. In 2014 we launched #MyMadcap.

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How Natural Language Processing Will Change Content Creation?

Scoop.it

This article will give you a birds-eye view of NLP and insights into its application in machine learning marketing and content creation. Sentiment analysis : Identify mood and opinion of the text or speech. The algorithm used word embedding to track the sentiment and context of the text. Creating and curating content.