Scoop.it

DECEMBER 28, 2023

From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates. Note how easy the resource makes it for readers to comprehend the pros and cons of each option.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing. Can they effectively promote and share content?

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Sprout Social

MAY 15, 2024

Coordinating content creation and distribution efforts to maximize reach and impact. Secure stakeholder buy-in and support Securing stakeholder buy-in gets you the resources, budget and organizational support you need. Liking, commenting on and sharing user-generated content to encourage engagement and foster a sense of community.

Social Media 89

Social Media Marketing Attribution Automation Personalization 89

Sharpspring

JULY 22, 2022

People love to consume content, and the more content you share with your followers, the more they will appreciate you and look to you as an authoritative resource in your industry. It is also a great way to curate social proof and showcasing your brand’s favorable mentions through widgets or plugins. Content research and brainstorming.

Automation 130

Automation Marketing & Strategy Marketing Strategy Marketing Automation Services 130

Contently

NOVEMBER 22, 2023

The Backbone of Your Content Marketing: The Editorial Calendar Whether you’re the CEO of a Fortune 500 brand or an intern at a content agency, you’re probably aware of the importance of an organized and well-curated editorial calendar. Is it to increase website traffic, boost engagement rates, or generate leads?

Top of Funnel 78

Top of Funnel Cost Per Click Paid Search Agency Planning 78

Buffer

JANUARY 18, 2023

How it helps : Where ChatGPT (and any other AI research tools) wins over Google is that it can curate information for you. Instead, it shares a curated answer in the format you request. Behiiv’s paid plan starts at $42/user/month. Both tools offer extensive resources to help as your audience grows.

Budget Programs 122

Budget Programs Process Tools Pricing 122

6sense

JANUARY 24, 2022

PathFactory users can leverage this powerful data to craft customized (or auto-generated) content experiences for website visitors. Another way 6sense reaches buyers with dynamic personalization is with its resources library. While the website section generated lots of traffic, it wasn’t generating much engagement. “I

Top of Funnel 62

Top of Funnel Practices Personalization Verticals 62

ClearVoice

JANUARY 26, 2024

As a bonus, leads generated using content versus paid are 6x more likely to convert than other marketing methods, including paid (more on this later). Despite a glut of bad content online — increasing daily due to the rise of generative AI — the fact of the matter is that people do value quality content.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

xiQ

APRIL 4, 2022

Sales Intelligence provides personality insights, 3600 account intelligence, and industry trends in real-time so users can engage their buyers at the right time, in the right way, with the right information. xiQ’s Workbench allows us to curate campaigns and connect with clients unlike ever before. Learn More about xiQ.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Vidyard

JULY 27, 2022

The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 User-Generated Video Creation Trends by Industry 1.3.1 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Average Number of User-Generated vs. Produced Videos 1.2

Template 73

Template Video Marketing Work Management FAQ 73

Outgrow

OCTOBER 7, 2021

billion users on Instagram by 2023. . Sprinkle humor and repost your customer’s posts with curated hashtags! Interestingly, here’s a brand that takes user-generated content legit seriously. Resource: Top Ecommerce Growth Hacks That You Must Implement! #4 It has close to 430 million monthly active users.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

RebelMouse

OCTOBER 9, 2023

An Apple News algorithm offers these suggestions based on readers' interests and preferences (curated by Apple's editors). In RebelMouse’s Entry Editor, you'll find a tab on the right-hand side of the interface called Distribution. This is how FlatPlan empowers publishers seeking to distribute their content to Apple News.

CMS Development 64

CMS Development Industry CMS Automation Enterprise Management 64

MKT1

JANUARY 11, 2024

Create & distribute relevant, high quality content across all formats and channels faster Video, audio, & visual content - Create or edit brand assets yourself that would’ve required specialists in the past. They also help you distribute that content across the channels that work for your audience. Who is it for?

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

RebelMouse

OCTOBER 9, 2023

An Apple News algorithm offers these suggestions based on readers' interests and preferences (curated by Apple's editors). In RebelMouse’s Entry Editor, you'll find a tab on the right-hand side of the interface called Distribution. This is how FlatPlan empowers publishers seeking to distribute their content to Apple News.

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

KoMarketing Associates

FEBRUARY 23, 2016

This is a good resource to refer back to on a daily or weekly basis to look for opportunities to share prospects’ blog posts and engage with them on Twitter. This allows you to reach Twitter users who recently expressed interest by visiting your website. Content Development & Distribution.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

xiQ

JUNE 21, 2017

We have redesigned the user experience of xiQ’s iPhone app to further support Account-based Selling and Marketing (ABS & M). xiQ continues to be the leading resource for real-time Account-Based Insights, deep research and social listening. Marketers leverage curated content to build thought leadership and their brands.

Marketing AI 62

Marketing AI Mobile Marketing B2B Thought Leadership Curation 62

Heinz Marketing

FEBRUARY 18, 2020

This can result in high unsubscribe numbers that could leave marketers wondering if email is really a wise place to be spending time and resources ($$$). Here are some stats and articles to back up that claim: 93% of B2B marketers use email to distribute content (Content Marketing Institute). billion (Statista).

Email Marketing 97

Email Marketing Classified Ads CAN-SPAM Gartner 97

TrustRadius Marketing

OCTOBER 27, 2022

Large enterprises have more resources than smaller companies but need to engage their audience on a larger scale. This will help you identify bottlenecks in the user experience and optimize your ad spend. . Including links to articles and discussions by users, for users, can be extremely useful.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Salesforce Marketing Cloud

DECEMBER 8, 2023

It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics. Opt-in incentives, coupons and offers, curated content, and personalized messaging are all proven ways to keep subscribers engaged.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

xiQ

JUNE 21, 2017

We have redesigned the user experience of xiQ’s iPhone app to further support Account-based Selling and Marketing (ABS & M). xiQ continues to be the leading resource for real-time Account-Based Insights, deep research and social listening. Marketers leverage curated content to build thought leadership and their brands.

Marketing AI 54

Marketing AI Mobile Marketing B2B Thought Leadership Curation 54

Heinz Marketing

MARCH 17, 2023

I’m an Apple user for my mobile devices, so my most frequent platform is Podcasts, but I do also use Spotify for some missing content. Exclusive content : Spotify has invested heavily in exclusive podcast content, including original programming, and exclusive distribution deals with popular podcasters.

Ideal Customer Profiles 96

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 96

Optinmonster

FEBRUARY 8, 2024

Are you looking for the best content curation tools? That’s why a content curation tool is so important. That’s where content curation comes in. What is content curation? And the best way to do content curation, as a digital marketer, is to use purpose-built content curation tools to help you do it.

Marketing Automation Services 85

Marketing Automation Services Curation Enterprise Management Marketing Automation 85

Scoop.it

OCTOBER 26, 2023

So much so that individuals and businesses alike invest considerable time and resources into building blogs, creating informative blog content, and distributing them effectively. The answer is to leverage content curation. Content curated by a Scoop.it user on ‘Big Data’. Dive in to learn more.

Curation 96

Curation Content Thought Leadership User-Generated Content 96

Content4Demand

SEPTEMBER 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. It’s important to remember that marketing isn’t solely responsible for content distribution.

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

Sprout Social

NOVEMBER 1, 2021

Helpful for those who aren’t social media power users. An employee advocacy benchmark report found that social media posts from employees that were personalized generated 64% more engagement than those that did not. Earlier, we discussed the benefits of having an employee advocacy program and provided resources on how to create one.

Work Management 120

Work Management B2B Thought Leadership Thought Leadership Marketing Management 120

Content Standard

OCTOBER 2, 2018

And most importantly, is it actually the right channel to publish or distribute your branded content? Before you embrace Medium either as your primary distribution channel or a tool for content syndication, there are some pros and cons that you’ll need to weigh against your content goals. So what is Medium, exactly? A platform?

Advertising Mediums 68

Advertising Mediums CMS Development Brand Identity Branding 68

EveryoneSocial

OCTOBER 5, 2020

There will be various pages and folders to scour through, and as we now know, information is most relevant for users and as a result should always be easily accessible. . However, each option takes resources and time to organize properly, but because of the sophistication, updates and new features can take months or years to be optimized.

Enterprise Management 98

Enterprise Management Digital Transformation Work Management Marketing Management 98

Liveintent

AUGUST 9, 2022

With brand awareness campaigns businesses can make the most of their budgets and resources. Performance marketing helps businesses to quickly generate revenue and drive impact on their bottom lines. Generate sales. You can then reach these users again with more promotional ads, keeping them engaged and coming back for more.

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Scoop.it

MAY 9, 2024

“Content distribution” is a phrase that may seem mystifying to you. One piece of high-quality content can work for you repeatedly by simply breaking it into 5–7 pieces and distributing it across several different marketing channels. What Is Content Distribution? This is why effective content distribution is so important.

Paid Content 89

Paid Content Distribution Top of Funnel Webinar Metrics 89

Anyword

APRIL 4, 2019

Every month we release new data along with relevant insights on content distribution. For example, Nordic publisher Schibsted launched an app designed for users between the ages of 18-25. This plan seems to have worked; as of today, 60% of its app users are under 25. March Recap.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Hubspot

SEPTEMBER 17, 2020

When you begin curating a list of potential customers to host in a customer panel, there are a few factors you'll want to consider. A thoughtfully curated panel allows you and the team to hear from a diverse set of customers, offering a breadth of experiences and opinions.". Which resources do you use most? Let's dive in.

Enterprise Management 101

Enterprise Management Planning Work Management Marketing Management 101

Scoop.it

MARCH 23, 2023

As a brand, you must properly curate your content to protect your customer from that condition. Content curation allows you to add your voice to the conversation and provide your audience with only the most valuable information. What is Content Curation? Ultimately, this will help you build credibility and stay competitive.

Curation 109

Curation Ethics Copyright Content 109

EveryoneSocial

JUNE 20, 2019

Throughout this piece I’ve linked various external sources that have inspired me to think further about how education plays into brand development and cultivation; many of these resources are beyond the scope of commercial and enterprise marketplaces, and so I hope they provide an interesting outside perspective on the topic discussed here.

Education 105

Education Brand Identity Branding Content 105

RebelMouse

SEPTEMBER 18, 2018

In January, the massive social platform announced that it would begin to prioritize posts from users' actual Facebook friends in its News Feed over updates from publishers. The announcement had publishers scrambling for new ways to diversify their main distribution strategy in hopes of retaining some sort of social ROI.

Facebook 47

Facebook CMS Development Enterprise Management Work Management 47

Convince & Convert

JANUARY 18, 2016

Idea Generation Stage. Before implementation, idea generation comes. (As Your idea should take ten steps from generation to implementation (selection, feedback, test drive, corrections, etc.). Concept, web design, layout, formatting, images, symbols—they all build trust in your resource. As Yoda would phrase it.)

Content 79

Content Peer-to-peer User-Generated Content Copyright 79

MKT1

OCTOBER 24, 2023

Our agency helps startups with Demand Generation & RevOps to hit aggressive pipeline targets. When you have a free product or self-serve upgrade path, you can nurture users using the product itself. A distribution problem? What do your most successful users all have in common? Why did you put them in this order?

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Only B2B

FEBRUARY 28, 2020

Often, the problem is down to distribution. Your business can combat this problem with a proactive content distribution strategy. What Is Content Distribution? According to HubSpot , Content distribution is the process of sharing, publishing, and promoting your content. Content Types For Distribution.

Distribution 118

Distribution Traffic Effectiveness Marketing & Strategy 118