SmartBug Media

JULY 16, 2021

Video marketing will continue to grow because businesses continue to see ROI , especially in the B2B space where there are still many who are slow to adopt. If you neglect VSEO, your videos will be viewed less and your ROI will suffer for it. Look at your existing videos—what’s performing better from a CTR perspective?

Video Marketing 105

Video Marketing SEO Marketing & Strategy Marketing Strategy 105

Heinz Marketing

MAY 26, 2022

Videos can cost a fair bit of time and money, how can you calculate your ROI to justify the resource allocation? PAID: CPM – Cost per mille, also known as cost per thousand impressions (it’s complicated), is how platforms such as YouTube charge your video ad campaigns. What’s your ROI?

Cost Per Thousand 109

Cost Per Thousand Cost per Lead Top of Funnel Video Marketing 109

Vidyard

NOVEMBER 21, 2013

So you’ve managed to get 60,000 YouTube views on that video you posted last week… I know, pretty exciting hey? And, as every marketer should question, are these viewers part of your target audience contributing to ROI, or are they just randoms who landed on your content after watching 20 videos of a chihuahua doing yoga?

Youtube 50

Youtube Marketing Budget Video Marketing Marketing & Strategy 50

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. These elements serve as key factors in how your videos are discovered and perceived.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

ClearVoice

JUNE 17, 2021

Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns. Ultimately, your ROI for social media marketing depends on how hard you have to work for that engagement. Pinterest: 31%.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Lake One

AUGUST 13, 2020

Out of all the digital ad formats, video has the highest CTR. They go on to note that for a 15-second non-skippable YouTube video, the ad completion rate is 92%. Strong ROI. 73% of B2B marketers say video positively impacts their ROI. Tubular Insights ) 52% of marketers say video is the type of content with the best ROI.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

BenchmarkONE

JULY 23, 2020

If your audience includes consumers who are 25 and under, then you’ve got to meet them where they’re at — which means it’s time to amp up your usage of Instagram, YouTube, Snapchat, and TikTok. But what if your CTR isn’t the true measure of success anymore? Success Is About More Than Just Clicks.

Social Media 72

Social Media Trends Peer-to-peer Media 72

ConvertKit

JANUARY 27, 2021

This means that with a 30% average CTR on the #1 search result, these two posts bring in 60 landing page views a month. Your marketing ROI increases with your promotion efforts. Since many of your business expenses will stay the same regardless of your promotion effort, your ROI gets higher with each sale. Image via pianoTV.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Vidyard

OCTOBER 27, 2019

Video Analytics and Video Marketing ROI. When it comes to sharing video content, the most popular channels are website, social media, and YouTube, according to the 2019 Video in Business Benchmark Report. You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Metadata

JULY 21, 2022

Impressive ROI: Facebook ads offer tremendous value with an average CPC of nearly 50% less than LinkedIn. 38 CPC , no platform rivals Twitter in terms of ROI. High click-through rates (CTR) : With a CTR of.88% YouTube is the world’s second-largest search engine and its third-most visited website.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. Access to a large pool of publishers means advertisers can get a better ROI. This will get you the higher conversion rates and better ROI which define success. This year programmatic digital display ad spending will hit $115.23 Was it the creative?

Advertising Agencies 106

Advertising Agencies Paid Content Cost Per Thousand Advertisements 106

Vidyard

OCTOBER 27, 2019

Video Analytics and Video Marketing ROI What is Video Marketing? Get the Report Video SEO You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. As always, Google was looking ahead when they bought YouTube all the way back in 2006. Styles and Types of Videos 6.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Martech

MARCH 6, 2023

It provides significantly better targeting capabilities than traditional TV, boosting efficiency and amplifying ROI. ROI Calculating return on investment can be tough, but it’s important for determining the overall success of your CTV ad campaign. It’s also immensely popular, reaching 204.1

Paid Search Agency 77

Paid Search Agency Ads Campaigns Cable 77

Spiralytics

APRIL 23, 2023

According to Insider Intelligence , influencer marketing spending on TikTok will likely surpass YouTube in the next few years due to the platform’s more significant popularity. For instance, Canva uses YouTube shorts and TikTok to share design tool tutorials in less than 30 seconds. Email marketing also offers big returns.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

The Lead Agency

APRIL 14, 2024

You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. Using Premier Pro and Envato Elements, we could turn raw footage into captivating videos, which we then shared across their website, YouTube channel, and social media channels.” You could submit them into awards videos.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Huptech Web

JANUARY 4, 2024

Performance marketing aims to track and optimize campaigns to achieve a bеttеr return on investment (ROI). Improves Return on Investment (ROI): Sincе you’rе focusing your budget on proven techniques to producе rеsults, pеrformancе markеting can lеad to a bеttеr rеturn on invеstmеnt.

Paid Content 52

Paid Content Cost Per Click Advertising Agencies Cost per Acquisition 52

ConvertKit

SEPTEMBER 23, 2020

From high ROI to higher engagement rates than social platforms, email marketing is one of the best ways to generate interest in what you have to sell or promote. Marketers who measure success by looking at email metrics like open rates and click-through rates (CTR) can more accurately gauge the success of their campaigns.

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

Content Marketing Institute

OCTOBER 16, 2017

It’s simple because vanity metrics are easy to obtain in large numbers – all platforms supply them; it’s difficult because they are often ambiguous when it comes to reporting a return on investment (ROI) or value to a business. The sheen of vanity metrics fades when explaining #ROI or customer lifetime value, says @LogocracyCopy.

Lead Ranking 99

Lead Ranking Top of Funnel Correlation Lead Scoring 99

Valasys

SEPTEMBER 4, 2019

58% of the businesses measure ROI in terms of engagement i.e. likes & shares & yet 56% of marketers think they are unable to track their social media revenue (Source: socialbakers.com). According to Social Media Examiner, “Social ROI is defined as a measure of the efficiency of a social media marketing campaign.”

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

The Marketing Blender

DECEMBER 28, 2020

They receive a higher click-through rate (CTR) than text or a static image, are shown to more of your followers, and get placed higher on the user’s feed compared to those shared via an external website, like Youtube. Email marketing: Emails produce $38 ROI for every dollar spent. Marketing Automation.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Valasys

NOVEMBER 25, 2019

The post further adds that along with the increased popularity of YouTube, dynamic imagery & Augmented Reality (AR), B2B video marketing & visual storytelling landscape will continue to flourish & bolster even in 2020. Brands in 2020 will integrate B2B video marketing across their entire marketing funnel. Wrapping It Up.

B2B Marketing 52

B2B Marketing Video Marketing Practices B2B 52

Hubspot

MAY 28, 2020

Last week, my favorite fitness YouTuber, Sydney Cummings , posted a video with a title that left me absolutely devastated. As for the video from my favorite fitness YouTuber, it was the terror I experienced when reading the video's title. For example: "Increasing ROI and 10 More Reasons SEO Why Boosts Your Business.".

Traffic 92

Traffic Work Management Ethics Youtube 92

Vidyard

APRIL 8, 2022

If you’ve watched a video on YouTube recently, you’ve probably seen video chapters at work. YouTube’s chapters feature has become ubiquitous across the platform. In this guide, we’ll teach you how to add chapters to your YouTube videos, as well as to your Vidyard videos. Total Video Click-Through Rate (CTR) 3.4

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Ranking 75

Metadata

SEPTEMBER 7, 2021

I’ve written recently about experimentation as a key way to inspire new ideas, prove marketing ROI and generally avoid being a mediocre company. Try out a brand new marketing channel (TikTok, YouTube, LinkedIn). For instance, metrics to watch for an MVP would be CTR, CPL, and lead conversion. Does that sound familiar?

Cost per Lead 52

Cost per Lead CPL Planning Paid Search Agency 52

Metadata

SEPTEMBER 7, 2021

I’ve written recently about experimentation as a key way to inspire new ideas, prove marketing ROI and generally avoid being a mediocre company. Try out a brand new marketing channel (TikTok, YouTube, LinkedIn). For instance, metrics to watch for an MVP would be CTR, CPL, and lead conversion. Does that sound familiar?

Cost per Lead 52

Cost per Lead CPL Planning Paid Search Agency 52

SocialPilot

FEBRUARY 9, 2024

He posts mostly on Youtube paid ads and relevant business strategies. Jeanne posts case studies, blogs on click-through-rates, drip email marketing campaigns, ROI generations, and everything that has the keyword email marketing in it. Thomas George is a Video Jedi and Co-Owner of The Sales Lion. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Directive Agency

APRIL 15, 2022

As a result, this can lead to higher ROI (return-on-investment) when comparing SEO with PPC. Also, PPC provides the opportunity to reach users beyond the SERP through outbound marketing such as paid social (think Facebook, LinkedIn, or even TikTok) as well as display and video (such as YouTube). Drawbacks of Paid-Only Focus.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Valasys

MAY 1, 2020

According to Smart Insights , triggered email marketing campaigns have a higher Click-through-rate (CTR) and open rate than normal email marketing campaigns which are central to their success. According to another insight by Webfx , triggered email marketing campaigns have as much as 70.5%

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

SnapApp

NOVEMBER 1, 2016

Getting your product and messaging in front of browsing eyes may not have an easily direct ROI, but it certainly keeps you top of mind when it comes time to shop or purchase. As online video viewership continues to climb, YouTube is another lucrative advertising medium that allows marketers to get in front of an active audience.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

SmartBug Media

MARCH 19, 2021

Audio ads on YouTube expand reach and grow brand awareness. Must-read articles: 4 Best YouTube Retargeting Strategies that Work in 2021. Five hacks to enhance your organic CTR and rankings in SERPs. Must-read articles: Charting a course towards a more privacy-first web. 16 Commonly Asked PPC Questions (And Answers).

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Valasys

MAY 27, 2020

Writing better headlines is the ultimate secret to improve your Click-Through-Rate (CTR), drive more traffic, and ultimately improve the website conversion rates. According to Syndacast , 52% of the marketing professionals across the globe believe that video is the type of content that generates the best ROI. Write Better Headlines.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

ClearVoice

APRIL 1, 2021

And brand managers want to understand what their marketing dollars are going to get, and how marketing efforts will support the other departments, and what their ROI was in comparison to industry standards. Not to mention, filter, slice and dice it. Did they enjoy their experience with the brand? Consumer sentiment.)

Cost Per Click 64

Cost Per Click Lead Ranking Paid Search Agency Marketing Qualified Leads 64

Content Standard

APRIL 19, 2024

While marketers spend a lot of time talking about Meta, YouTube is actually the most widely used social media platform. adults report using YouTube. While YouTube scores highest in usage across all age groups, LinkedIn and Facebook are most popular among 30 to 49-year-olds, and those 50-65+. What’s so great about video?

Paid Content 99

Paid Content Social Media Advertising Channels Brand Identity 99

Vidyard

OCTOBER 29, 2014

Surely the reason extends beyond “to hit 30,000 views on YouTube” to something more like “to bring in more qualified leads to our sales team” If that’s the case, then it’s time to widen the scope from vanity metrics to a few, targeted metrics that relate directly to your company’s goals for video.

Video Marketing 52

Video Marketing Sales Qualified Leads Click Rate High Quality Lead 52

Valasys

MAY 8, 2020

Besides you can define the metrics for your email marketing campaigns which can help you improve the Click-Through-Rate (CTR) of your email marketing campaigns. Thus, by delivering an astonishing ROI of 3,800%, email marketing is amongst the most effective marketing option for businesses to bank upon for bolstering sales conversions.

Email Marketing 64

Email Marketing Optimization Campaigns WOMM 64

EMagine B2B Blog

DECEMBER 10, 2018

PPC campaigns are often run on search sites like Bing Ads and YouTube in addition to Google Ads. Improved CTR from this type of reinforcement can help your SEO performance as well. There are many ways to engage in PPC advertising, and Google Ads is one of the most popular ways to do so. SEO vs. PPC Statistics.

Paid Content 67

Paid Content PPC Organization SEO 67

EMagine B2B Blog

DECEMBER 10, 2018

PPC campaigns are often run on search sites like Bing Ads and YouTube in addition to Google Ads. Improved CTR from this type of reinforcement can help your SEO performance as well. There are many ways to engage in PPC advertising, and Google Ads is one of the most popular ways to do so. SEO vs. PPC Statistics.

Paid Content 66

Paid Content PPC Organization SEO 66