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10 Crucial Email Marketing Mistakes (With Tips to Avoid Them)

SendX

Sending Emails That Lack A Personal Touch Another crucial email marketing mistake you might be making is sending out generic and impersonal emails that seem to have been written by an uncaring bot. And to best engage your audience, it is crucial to create emails with a personal touch. Personalization is not just a buzzword.

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3 Marketing Activities to Increase Your Google SERP CTR

Directive Agency

SERPs are personalized to each individual. Studies show that organic CTR data can make an impact on Google’s rankings. Therefore, if you focus on your CTR, first, higher rankings could follow later. And why you should focus your marketing activities instead on raising your Google CTR. But here’s the real kicker.

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The 10 Biggest SEO Myths & Misconceptions to Watch for

KoMarketing Associates

The idea is that PPC and SEO compliment one another primarily because of Click Through Rate (CTR). Both of these studies backed that having both paid and organic results for the same search query can benefit CTR. Reasoning for this is that Google has not (yet) specified that CTR is a ranking factor. Disclaimer: Trick question!

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Tips on Getting Started With SEM Automation From the SEM Experts

Matchcraft

Search Engine Journal reports that Google prioritizes websites that engage in high-level search engine marketing (SEM)—with the world’s largest search engine’s two most important signals being link-building efforts and high-quality content. You can create a personalized ad experience for potential customers.

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Ok Google, How Do We Stay Friends in 2020?

Martech Advisor

Featured snippets enable users to get a gist of the required information on the go without clicking on a link, but this has impacted the click-through rate (CTR) of websites' organic results. Optimize Page Load Speed: Google considers page load speed as a ranking factor, and a slow loading website is linked to a high bounce rate.

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The Ultimate Guide to Google Search Console in 2018

Hubspot

Make sure you’re using your business (not personal) account if it’s a business website. What’s CTR? CTR, or click-through rate, is equal to Clicks divided by Impressions, multiplied by 100. If our post shows up in 20 searches, and generates 10 clicks, our CTR would be 50%. Identify your highest-CTR queries.

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The MozCon Virtual 2020 Final Agenda

Moz

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.