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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Why Is It Important to Analyze Your Facebook Metrics?

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. This is where the magic of paid content distribution comes into play. Why Zemanta?

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3 Text Tweaks that Boosted CTR

Anyword

If you were here last week, you’ll remember that the results of a recent experiment that we ran supported the idea that post text has a significant impact on performance metrics like CPC and CTR. Here’s the TL;DR: We tested significantly different post texts and used Facebook’s paid channels to distribute the ads.

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Why is Facebook Ads Benchmarking Necessary?

Valasys

Introduction Are you struggling to evaluate the performance of your Facebook Ads? If you’re an advertiser on Facebook, you’ll know that it can be challenging to assess the effectiveness of your ad campaigns. Facebook’s vast array of ad formats and targeting options allows you to reach your desired audience with ease.

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Three High-Impact Benefits of Email Marketing

Zoominfo

Email is the OG digital marketing tool. A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Click-through Rate (CTR). CTR measures how many people clicked on a link, call to action (CTA), or image within an email. The cross industry average for average CTR is 2.62%.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. A CTR of 0.60% to 1% is considered good. LinkedIn vs. Facebook for B2B marketing.

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What are the latest Facebook ads vs Google ads outcomes?

Valasys

Facebook Ads and Google Ads are two of the most popular forms of digital advertising. Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms.