Adobe Experience Cloud Blog

AUGUST 21, 2017

In this blog, I’ll give you some tips to help boost your post-click experience to maximize your ROI. First off, stop sending PPC traffic to your website. Send your traffic to multiple PPC landing pages that each match your various PPC calls to action, images, and keywords. Boosting ROI . Post-Click Matters.

ROI 134

ROI Lead Scoring Lead Ranking Landing Pages 134

Adobe Experience Cloud Blog

DECEMBER 7, 2017

And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. But measuring your digital campaigns’ ROI can be difficult if you don’t know what you’re looking for. Both hard and soft metrics feed into calculating ROI. Social Media.

ROI 134

ROI Top of Funnel Planning Click Rate 134

SmartBug Media

APRIL 12, 2021

If you’re a marketing manager, you might be familiar with the struggle of effectively reporting on content marketing and knowing its ROI. Once you know the ROI of your efforts, it’ll be easier to improve your future strategies as well as show your boss or client the value of your content. Why Measure Content Marketing ROI?

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Optinmonster

DECEMBER 28, 2023

Email Marketing ROI vs. Social Media ROI Which One Is Better: Social Media Marketing or Email Marketing? That’s way more than Facebook (0.15%), Instagram (0.60%), and X (0.05%). OptinMonster is the best lead generation software that can help you monetize your website traffic. Let’s get started! Did you know?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Directive Agency

AUGUST 8, 2017

Studies show that organic CTR data can make an impact on Google’s rankings. Therefore, if you focus on your CTR, first, higher rankings could follow later. And why you should focus your marketing activities instead on raising your Google CTR. The Relationship Between Ranking and CTR. So we’ll switch it.”.

CTR 40

CTR SERP Activities Google 40

Hubspot

MAY 28, 2020

Readers could start to believe that the content you're providing isn't valuable, but instead created to drive traffic. Clickbait is great for raising CTR, so it’s a no-brainer for brands looking for new ways to advertise. However, clickbait isn't the only way to earn traffic for your content. Clickbait Ads.

Traffic 92

Traffic Work Management Ethics Youtube 92

Unbounce

JUNE 1, 2021

Your curiosity got the best of you for one second , and now that cringe-worthy tee is following you around, cozying up next to your cousin’s baby announcement on Facebook, and squeezing in between your friend’s selfies on IG. Nespresso uses dynamic Display Ads to increase CTR by 23%.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Hubspot

JULY 18, 2019

PPC, or pay-per-click , is a form of search engine marketing (SEM) where an advertiser pays a publisher (such as Google or Facebook) every time the ad is clicked. According to Power Traffick, the top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword. What is PPC?

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

Optinmonster

OCTOBER 29, 2023

If you want to start a blog that makes money , it’s important to be in the loop with the latest trends so that you’re not missing out on any opportunities to increase your traffic or revenue. Blog posts with 6-13 word long headlines tend to drive more traffic. Making your headline 6-8 words can increase your CTR by 21%.

Statistics 93

Statistics Paid Content Stats Blogger 93

Valasys

JUNE 13, 2019

A report by socilabreaks.com states that 56% of the marketers think they are unable to track the Return on Investment (ROI) from their social media endeavors & 58% of the businesses measure ROI just in terms of engagement viz. Steps to Measure Social Media ROI. likes, shares & comments. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Consider the following questions as you plan your B2B PPC campaigns : Are you aiming to boost brand visibility, increase website traffic or capture leads through your campaigns?

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Atomic Reach

MAY 14, 2019

With popular platforms such as Google Ads and Facebook offering incredible targeting for specific consumers and their budget-friendly pricing, it's no wonder that 74% of businesses are investing in PPC. Facebook’s ad revenues exceed the entire print industry in 2019 ( EMarketer ). The average CTR on Google Ads is 3.17

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Adobe Experience Cloud Blog

JULY 3, 2017

Traffic-Driven Metrics. It all starts with what I categorize as “traffic-driven metrics.” CTR: Click-through rate of impressions to clicks as a percentage. Factors include CTR, landing page quality and relevance of the keyword to the ad and search query. The metrics we’ll be covering today are all connected.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

ClearVoice

MARCH 26, 2024

Quick Tip: UTM codes can help distinguish between a blog pushed on social vs. email Return on Investment (ROI): Calculate your content marketing ROI by placing a dollar value on clicks, impressions, and leads. Track website traffic, lead generation, social engagement, and email marketing.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Atomic Reach

JULY 27, 2023

As traffic increases, sales conversion rates follow buoyed by the reputation you gain from the KOL endorsement. And we'll use three case studies from different industries to illustrate how our data-driven approach to influencer/KOL marketing yields quantifiable, improved ROI. The campaign increased our client's organic traffic by 246%.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Convince & Convert

DECEMBER 15, 2023

Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. Apart from boosting SEO, you can maximize ROI on each content piece and attract leads with your content efforts. Here’s how you can direct your efforts for maximum reach and visibility: 1.

Social Media 154

Social Media SEO Cost Per Click Media 154

Huptech Web

DECEMBER 14, 2023

of clicks on desktop (SEOClarity) Posts with videos earn more backlinks and see a 157% boost in search traffic (Search Engine People) Paid Advertising PPC traffic converts 50% better than organic site visitors (TechJury) Sponsored product ads have the highest sales-per-click (MediaPost) 65% of Small to Medium-Sized Businesses Run a PPC Campaign.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Hubspot

OCTOBER 27, 2020

It may be as simple as altering the image you use on your Facebook ads, or using Google ad features to adapt text based on your audience's habits and preferences. Alternatively, perhaps you need to employ a strategic schedule to make sure your ads are only served at the most relevant times so that you can achieve optimal ROI.

Paid Content 101

Paid Content Paid Search Agency Ads Paid Social Agency 101

Outbrain

AUGUST 19, 2019

For example, if you’re seeing a lot of traffic from Facebook, it could mean that you bid too high for your Facebook ads, that your organic Facebook posts were very effective, or that the influencers you’re paying are sending you too many irrelevant audience members. Image source: [link]. Sales conversions.

Top of Funnel 38

Top of Funnel ROI Marketing Analytics Tools Content Marketing 38

Lake One

AUGUST 13, 2020

In fact, Facebook actually places a higher priority on video content. Engadget says that Facebook will prioritize videos that people seek out and return to repeatedly. Facebook is placing a higher priority on video content because they know that’s what users want. Out of all the digital ad formats, video has the highest CTR.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Valasys

SEPTEMBER 4, 2019

58% of the businesses measure ROI in terms of engagement i.e. likes & shares & yet 56% of marketers think they are unable to track their social media revenue (Source: socialbakers.com). The business KPIs have largely only been defined on the basis of website traffic & how they generate the conversions.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Webbiquity

OCTOBER 29, 2019

Many marketers start with a purchased list to get initial subscribers, but if you’ve built your list around loyal customers and organic website traffic, you’ll see better results (higher ROI). Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level.

Marketing Automation Services 188

Marketing Automation Services Marketing Management Budget Programs Marketing AI 188

SocialPilot

FEBRUARY 9, 2024

His post covers everything from Facebook ads to internet marketing. Mari Smith Mari Smith is known as “the Queen of Facebook.” ” She is the premier Facebook marketing expert and has been since 2007. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.”

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. Access to a large pool of publishers means advertisers can get a better ROI. Ten states have filed a lawsuit against Google and Facebook parent company Meta charging them with colluding to force out competition in the online advertising sector.

Advertising Agencies 109

Advertising Agencies Paid Content Cost Per Thousand Advertisements 109

Content Marketing Institute

OCTOBER 16, 2017

It’s simple because vanity metrics are easy to obtain in large numbers – all platforms supply them; it’s difficult because they are often ambiguous when it comes to reporting a return on investment (ROI) or value to a business. The sheen of vanity metrics fades when explaining #ROI or customer lifetime value, says @LogocracyCopy.

Lead Ranking 99

Lead Ranking Top of Funnel Correlation Lead Scoring 99

Metadata

JULY 21, 2022

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Facebook is often perceived as the undisputed champion among social media platforms. As one of the paid social pioneers, Facebook Ads are also a foundational component of many brands’ digital marketing strategies. And you can find them on Facebook.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

SnapApp

APRIL 4, 2018

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . It signals brand awareness, and is a much better leading indicator than total traffic. 10: Return on Investment (ROI). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Directive Agency

APRIL 15, 2022

This process involves improving the quality and quantity of organic traffic to a website by a search engine. Organic traffic, as opposed to paid traffic, is website traffic that is gained through means which is not paid for by the website. Benefits of SEO. Don’t be overwhelmed by the above definition of SEO.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Sprout Social

OCTOBER 23, 2018

That way, when it comes time to ramp up ad-spend, you’re going with the creative that’ll bring the most ROI. You should add links in your profile bios (Instagram, Twitter) or in the about sections (Facebook, LinkedIn) to your Black Friday promos. They’re driving traffic to a Huffington Post article about the campaign.

Social Media 93

Social Media Media Marketing & Strategy Paid Search Agency 93

Sprout Social

JULY 30, 2019

How to Mine Your Social Media Data for a Better ROI. To measure this, you determine that you’ll look at the social traffic and conversion rate metric from those posts in your website analytics. For Facebook, you’ll find them in the Insights tab. ROI: Referrals & conversions. A high CTR means an effective ad.

Social Media 108

Social Media Media Budget Programs Response Rate 108

Hubspot

MAY 25, 2016

Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. 1) How Do I Manage My Budget? With over 1.4

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Hubspot

AUGUST 8, 2019

If you can create a seamless user journey (which you’ll learn how to do later in this piece), it could mean a huge ROI for your PPC efforts. It’s important to note that not all PPC occurs on search engines — social media has PPC ads, too (think: Facebook Ads). Facebook Ads. Facebook Ads blend in with other posts on the platform.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Vidyard

OCTOBER 27, 2019

Video Analytics and Video Marketing ROI. Video has been proven to increase traffic, engagement, and conversions—but that’s not all. Increase traffic to your website. Social media: LinkedIn Facebook, Instagram, Twitter, and more. Video Analytics and Video Marketing ROI. Total click-through rate (CTR).

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

SmartBug Media

MARCH 19, 2021

Copyblogger includes over 3,000 articles to help marketers write better content that drives traffic, captures attention, and ultimately increases conversions. Social Media Examiner helps inbound marketers discover how to best use social media marketing to connect with customers and, in turn, drive traffic back to their website.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Vidyard

OCTOBER 27, 2019

Video Analytics and Video Marketing ROI What is Video Marketing? Video has been proven to increase traffic, engagement, and conversions—but that’s not all. Video is expected to account for a whopping 82% of all internet traffic by 2022 and we’re well on our way there today. Styles and Types of Videos 6. Video SEO 8.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Hubspot

MAY 15, 2017

There’s the measurement of any ROI on these efforts. That’s why we put together the guidelines below to compose copy for five different social media channels: Facebook, Twitter, LinkedIn, Instagram, and Snapchat. 1) Facebook. Let’s start with a look at Facebook’s audience: Source: Pew Research Center. 2) Twitter.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Spiralytics

APRIL 23, 2023

Additionally, AI has made it easier for brands and marketers to improve their digital marketing efforts, increase sales, acquire new clients, and drive relevant traffic to relevant content. LinkedIn also outperforms Facebook and Twitter in terms of lead generation among marketers by 277%. Email marketing also offers big returns.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62