Go Beyond SEO

JULY 13, 2022

Although buying trends can be harder to see when your business isn’t centered around a commonly recognized season (such as the holidays), the truth is that every industry has some version of a season. Which is why it’s crucial to track your trends for more insight. Upsell and cross-sell existing clients. Busy Season.

Trends 78

Trends Optimization Planning Paid Search Agency 78

SmartBrief - Marketing

MAY 19, 2024

Through analyzing customer purchasing patterns, demographics, and seasonal purchasing trends, businesses can optimize their sales strategies, inventory management, and marketing campaigns. Leveraging AI for predictive analysis One area in which the genuine potential of AI shines is in predictive analytics.

Marketing AI 90

Marketing AI Forecasting Cross-Selling Loyalty 90

ClickZ

DECEMBER 14, 2020

Panelists discuss trends in ecommerce including the rapid shift consumers have made to purchasing all categories of goods online, the need for agility and speed in today’s ever-changing retail environment, and the importance of building community around your brand, among other things. The purchasing trends they are a-changing.

eCommerce 141

eCommerce Trends Top of Funnel Amazon 141

Marketing Insider Group

MAY 11, 2021

Incorporating key findings that give you a deeper understanding of consumer trends into your marketing strategies can push you ahead of competitors in your industry. year over year, meaning businesses are catching onto this trend fast. This is useful for upselling and cross-selling to current customers.

Lead Ranking 337

Lead Ranking Analytics Marketing AI Marketing Budget 337

Tomorrow People

MAY 30, 2022

But you can, to an extent, adapt to changing market needs and broader macroenvironmental trends by continually evolving your offering. Reevaluate your organisation’s upselling and cross-selling strategies. You might be tempted to upsell or cross-sell to all of your existing customers, but this can severely backfire.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Convince & Convert

APRIL 12, 2024

According to SociallyBuzz, 78% of consumers are more likely and willing to make a purchase from a brand after a positive engagement with the brand on social media. Build a process to market your wins internally on a consistent basis and include cross-functional teams. what is the impact for the brand if we jump in on said trend?)

Social Media 139

Social Media ROI Media Cross-Selling 139

Hubspot

MAY 5, 2023

Here, we cover the top consumer spending trends in 2023, along with five key strategies for selling during an economic downturn. Table of Contents Top Consumer Spending Trends in 2023 Strategies for Selling in a Recession Top Consumer Spending Trends in 2023 1. Let's dive in.

Spending 74

Spending Trends Marketing & Strategy Cross-Selling 74

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. In this article, we take a closer look at social ad trends. What will our social media ad trends guide cover? Four key social ad trends for 2022.

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. A classic example of up-selling can be seen in McDonald’s familiar “SuperSize that for you?” Cross-selling : Offering customers related or complementary products.

Tactics 119

Tactics Work Management B2B Marketing Marketing Management 119

Navigate the Channel

SEPTEMBER 15, 2023

With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

The Lead Agency

AUGUST 20, 2020

Now, however, it’s more difficult for B2B marketers to define exactly who they are selling to: 64% of C-suite executives have final signoff on a purchase decision, 81% of non-C-suiters also have a say in it. Even in industrial and manufacturing industries, 67% of purchases are influenced by digital.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Act-On

APRIL 26, 2024

There are clear steps you need to take to build and implement a lead scoring model: Assemble your cross-functional squad As we mentioned earlier, lead scoring is a team sport. You’re trying to answer one question: How important is this factor in terms of indicating likelihood to purchase? So let’s break it down.

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

Zoominfo

MAY 23, 2023

For example, if several people within an account are browsing content tied to the term “best B2B sales software vendors,” you can infer the company has relatively high intent to make a purchase in that sector. Let’s say you’re a sales rep for a B2B software company that sells project management solutions.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. A complete transformation for your business might not happen by keeping up with the newest B2B tech marketing trends but knowing about them will keep you level with your competitors.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Spiralytics

APRIL 25, 2024

Source Here’s how to leverage CRM for this purpose: Feedback Analysis and Trends: Analyze the collected feedback to identify common themes, pain points, and requests that help identify areas of improvement. Source Another major way to retain SaaS customers is by upselling and cross-selling the product.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Choozle

JANUARY 18, 2022

The new year is here, and that means adopting new trends, understanding the upcoming changes in user and data privacy, and starting to leverage your most meaningful customer relationships with first-party data. Let’s talk about the biggest trend on marketers’ minds this year: first-party data. Did someone mention cookies?

Trends 74

Trends Advertising Agencies Funnel Advertising Paid Search Agency 74

Top Rank Marketing

AUGUST 16, 2023

Companies are facing heightened competition for business at a time where buyer budgets are tightening and purchasing cycles are getting longer. Here are some trends that are placing B2B marketers in a uniquely tricky position at the moment. Meanwhile, purchase cycles are extending. Sales growth is down for B2B products.

B2B Marketing 95

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 95

Vision Edge Marketing

SEPTEMBER 19, 2023

A study by ReviewTrackers found that 94% of customers read online reviews before making a purchase decision. These measures provide insights into strategies that will increase customer retention and upsell/cross-sell opportunities. Plus, positive customer reviews impact future business.

Enterprise Management 239

Enterprise Management Allocation Customer Satisfaction Lead Ranking 239

Zoominfo

JANUARY 15, 2021

When sales teams adapt lead intelligence to selling strategies, they gain better perspectives of ideal target customers. Also known as competitive intelligence, market intelligence refers to data that give insights into market trends. Post-purchasing Stage – Congratulations! This isn’t your average call center sale.).

Top of Funnel 207

Top of Funnel Sales Qualified Leads Sales Cycle Cross-Selling 207

ClickDimensions

FEBRUARY 28, 2023

This in turn can then open up opportunities to cross sell and/or renew contracts, but more about that later. “Simply listening to your customers drives powerful results that will transform your business.” For instance, job title, industry, aims and so on.

Lead Ranking 98

Lead Ranking Cross-Selling SMB Trigger Marketing 98

Scoop.it

SEPTEMBER 30, 2021

For a fruitful exploration of the perks of social media marketing, we must remain aware of the constantly evolving trends. These trends can supercharge your marketing strategy and allow you to interact, target, and engage your target audience in a personalized way. billion people are active on social media, which will soon cross 4.41

Social Media 67

Social Media Trends Media Cross-Selling 67

Hubspot

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. If you’re looking for a specific insight, you can skip ahead to these sections: The Top Sales Trends.

Marketing Budget 61

Marketing Budget Trends Cross-Selling Marketing & Strategy 61

SmartBug Media

MARCH 4, 2024

Analyze Purchase History Exceptional customer support goes a long way toward improving retention. How Can You Analyze Purchase History in HubSpot? Analyzing purchase history in HubSpot provides valuable insights into your customers' behavior, preferences, and purchasing patterns.

Hubspot 59

Hubspot Cross-Selling Lead Scoring Lead Ranking 59

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 171

Email Marketing Work Management B2B Marketing Marketing Management 171

Customer Experience Matrix

DECEMBER 13, 2020

Traditional publishers like Meredith have collected their formerly-scattered customer data to enable cross-channel, individual-level targeting. Amazon seems unstoppable but it faces increasing competition from social networks, streaming TV, and every other digital channel that can let viewers make purchases related to what they’re watching.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always. It will be worth every penny.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Webbiquity

MAY 11, 2021

What industry trends might change your business in the next five years? Which emotions drive them to make a purchase? Do you understand your target market? Who are they? Have they changed since you started your business? What are the strengths and weaknesses of your brand? Where are you wasting money? Conduct a Content Audit.

Efficiency 300

Efficiency Paid Search Agency Companies B2B 300

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. The top 10 trends in Sales Tech for 2019 – 2020.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Martech

MAY 24, 2024

How do you feel when you get email from what is clearly a purchased list? Omitting cross-selling and upselling in transactional messages Charge : Misappropriation of funds. Use them to indicate trends. Clicks and downstream actions (purchase/conversion, etc.) But let’s make it personal. Annoyed, no doubt.

RFP 118

RFP Deliverability Blast Campaigns Budget Programs 118

Outgrow

FEBRUARY 12, 2023

Run Flash Sale Campaigns According to Kibo Commerce, 50% of purchases happen during the first hour of the flash sale. So, start segmenting your leads and send them offers that correspond to their demography, income group, preferences, past purchases, and on-site behavior. Restrict it to an order purchase of a certain amount.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

SalesIntel

MAY 13, 2024

This article will dig into the nuances of B2B selling , comparing it with business-to-consumer (B2C) sales, discussing its importance, addressing common challenges, and outlining strategies to enhance the sales journey. What is B2B Selling Experience? The stakes are higher, and purchases are often strategic investments.

B2B Sales 52

B2B Sales Enterprise Management Work Management Marketing Management 52

Tomorrow People

JANUARY 8, 2021

Distribution: How do you deliver your product or solution once a customer makes a purchase? Lifetime value: How do you deliver ongoing support to customers, and use cross-sell and up-sell opportunities to maximize their value? They also enable us to discover trends between different groups. Positioning.

Marketing Analytics Tools 156

Marketing Analytics Tools Peer-to-peer Cross-Selling Paid Search Agency 156

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!). Buyer Intent Data Sources.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. With intent data, brands can focus on potential buyers most likely to be a good fit for their offering and who are closer to a purchase. Understand purchase intent.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Zoominfo

OCTOBER 5, 2021

Cross and Up-selling: Retaining current customers is great for your revenue stream. Plans for RTM and Distribution: You can’t sell a product if it doesn’t get to your customers. This grouping helps with targeting, approach, and overall selling strategy. And how does it differ from your competitors?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

chiefmartech

DECEMBER 1, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. They give buyers the benefit of more flexible purchasing, on-demand, with greater competitive choice.

Digital Asset Management 92

Digital Asset Management Trends Work Management Marketing Management 92

Martech

FEBRUARY 13, 2024

Analyze sector-specific shifts Identify trends and customer behaviors specific to your sector to tailor this strategy to your industry’s unique challenges. This partnership guarantees that martech investments are not just tech purchases but strategic moves that support broader business goals.

Marketing Automation Services 93

Marketing Automation Services Work Management Lead Scoring Lead Ranking 93