Rev

AUGUST 23, 2023

One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). Let’s find out if product-led growth is right for the next edition of your B2B RevOps playbook. They gain hands-on practice with your product or service and get hooked at the outset. Sections: What is it?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Tomorrow People

JUNE 7, 2021

An examination of the key characteristics of product-led growth, and how it differs from traditional marketing or sales-led strategies. Product-led growth (PLG) is becoming an increasingly popular strategy among both B2B and B2C businesses. Product-led growth delivers results. Defining a product-led growth target audience.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches.

Top of Funnel 131

Top of Funnel Planning Product Ad Frequency 131

Spiralytics

APRIL 25, 2024

The process involves several key steps: Segmentation: CRM data can segment customers for more targeted communication strategies based on various criteria like Industry company size product usage patterns engagement history, etc. Your team behind customer support can help marketing teams create resources tailored to tackle common challenges.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Act-On

NOVEMBER 15, 2023

Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue. In other words, it helps you provide relevant resources at every turn in the customer’s journey. And a by-product of that alignment is information sharing.

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

Convert

FEBRUARY 10, 2022

For customers, online shopping is convenient and gives them the option to compare products from different stores. Besides quality products, affordable shipping, and value for money, there are other ways to attract customers. One of the most important areas to focus on is your product pages. Analyze Your Product Pages.

Traffic 97

Traffic Conversion Product Cross-Selling 97

Metadata

FEBRUARY 7, 2024

status—the Greatest of All Time—in SaaS rests largely on your ability to achieve one thing: product adoption. Product adoption is the lifeblood of your business and your bottom line. It also serves as a constant reminder that keeping your customers happy—largely via product adoption—can seriously impact your bottom line.

Product 52

Product Marketing Strategy Marketing & Strategy Planning 52

ClickDimensions

DECEMBER 28, 2023

Wasted Resources When sales and marketing teams operate independently, they may duplicate efforts or invest resources in campaigns that aren’t synergistic. Missed Cross-Selling and Upselling Opportunities Disconnected communication channels can lead to missed opportunities for cross-selling and upselling.

SMB 110

SMB Cross-Selling Buyer Personas Marketing Management 110

Vision Edge Marketing

APRIL 9, 2024

It is a proactive strategy aimed at ensuring customers achieve their desired outcomes while using your product or service. To appreciate the significance of customer-centricity, let’s contrast it with three other prevalent growth strategies: Product/Service-centric strategies which prioritize developing and innovating products and services.

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

Vision Edge Marketing

SEPTEMBER 19, 2023

A recent PWC survey found that a consumer’s top reason for leaving a brand is typically related to experience — 37% say it’s because they had a bad experience with the product or service itself. These measures provide insights into strategies that will increase customer retention and upsell/cross-sell opportunities.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Adobe Experience Cloud Blog

AUGUST 24, 2016

If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers.

Cross-Selling 48

Cross-Selling Webinar Metrics Top of Funnel Lead Ranking 48

Mereo

JUNE 24, 2021

Product roadmaps define the execution plan. One of the main failures of the Airbus A380 was not that the product idea came to life — it was that there was a lack of product roadmap governance that should have shown clear indicators the strategy was headed for a nosedive. Possible functionality synergies across various products.

ROI 93

ROI Product Marketing Management Allocation 93

Vision Edge Marketing

JANUARY 30, 2024

This ensures that your products and services remain relevant and competitive in the market. It encourages business leaders to never settle and to keep looking for ways to enhance products, services, and the overall customer experience. This spirit of ongoing refinement is essential for sustaining growth over the long term.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Tomorrow People

MAY 30, 2022

Sometimes, customers simply grow out of their need for your product; this is something you don’t have control over. Create a product roadmap that clearly outlines the vision, direction, and progress of your product. This will help you understand which product updates will have maximum impact to your organisation.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Lead Forensics

APRIL 16, 2024

This empowers you to make data-driven decisions, optimize resource allocation, and anticipate potential roadblocks before they arise. With AI-powered insights, you can set realistic sales goals and ensure your team has the resources necessary to achieve them. However, traditional approaches can often feel pushy.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Martech

FEBRUARY 19, 2024

Cross-selling and upselling opportunities: Analyze customer data to identify cross-selling and upselling opportunities. Customer satisfaction and feedback analysis: Analyze customer feedback and satisfaction data to identify areas for improvement in products, services, and customer experience.

Acquisitions 105

Acquisitions Marketing Budget Analytics Allocation 105

Smarte

MAY 5, 2023

Sales productivity refers to the efficiency and effectiveness of the sales process. It is more crucial than ever to increase sales productivity in the fast-paced business world of today. In this article, we will explore effective ways to boost sales productivity. This enables the sales representative to cross-sell it.

Product 52

Product Tips Work Management Ad Frequency 52

Marketing Insider Group

MAY 11, 2021

Cluster modeling allows you to target specific personas or demographics based on behavior data, past product purchases, or brand engagement. Use this model for recommending relevant ads, products, and services to your audience. This is useful for upselling and cross-selling to current customers. Predictive Lead Scoring.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. What is Demand Generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

FEBRUARY 18, 2021

As everyday routines began to shift, so did the needs of our customers, and some companies were fortunate (and resourceful) enough to be able to adapt to those new needs. Consider Zoom Video Communications, which grew its customer base exponentially during the pandemic. We do not aggressively pursue the new prospect.”.

Cross-Selling 214

Cross-Selling Loyalty Urgency Marketing Zoominfo 214

ANNUITAS

FEBRUARY 3, 2022

Aware there are differences, but unsure how to cross the divide. If you’re in the “unsure how to cross the divide” stage, you need to dig into buyer preferences and build a flexible engagement model. A few points to keep in mind on this front: Don’t assume that you’re selling to one generation over another.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

Zoominfo

OCTOBER 5, 2021

It’s the day of a new product launch. Launching a new product stirs excitement for any company, regardless of size. GTM strategies help specifically with expanding a brand’s new product or services. A GTM strategy outlines the necessary steps for putting a product, service, or solution on the map.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Golden Spiral

FEBRUARY 26, 2019

The biography Steve Jobs — or any of the, books, movies , or documentaries made about him — is a case study in failure and success, products launched too soon, and products that didn’t launch soon enough. Selling out products in a matter of minutes was once very, very far from the norm. Create a Timeline.

Product 90

Product Webinar Metrics Cross-Selling Planning 90

ANNUITAS

AUGUST 19, 2022

Nurturing Holistically – Cross-Channel, Cross-Team and Cross-Buying Stage. Much of that investment can be leveraged by sales to digitize selling. Prophet / Altimeter : “Sales’ digital transformation will rely on new levels of trust among sales teams for the data and tools they use to navigate digital selling.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Sana Commerce

FEBRUARY 19, 2023

However, even if most of your orders are processed via EDI, orders from clients without EDI still require a considerable amount of time from your resources. A second consideration is that an EDI system is not a tool used to promote new product information or offer a full catalog of items for sale to your clients.

Cross-Selling 98

Cross-Selling B2B Paid Search Agency B2B Sales 98

Martech

FEBRUARY 15, 2024

Gather the internal stakeholders Typically, these projects involve product, IT, brand, marketing, customer service and other internal teams. Email and social are typically the first channels to focus on cross-selling the two brands. How will you migrate product and brand content?

Work Management 104

Work Management Brand Identity Branding Marketing Management 104

Martech

JANUARY 11, 2024

In the first article of this three-part series, we looked at the importance of data in making customers aware of our products and services and educating them on our key points of differentiation. Provide concise yet compelling product information to empower customers to make informed choices. Offer a myriad of payment options.

Purchase 93

Purchase Marketing AI Optimization Customer Satisfaction 93

Sana Commerce

OCTOBER 27, 2022

We spoke to Sietze Meijer, Sana Commerce’s Head of Product, for some of the most common questions we get asked about what implementing Sana Commerce Cloud might mean for an organisation. Our product roadmap is the blueprint we try to follow when it comes to implementing updates on SCC. Product Grouping. A rare scenario indeed!

Product 59

Product Marketing Management Privacy Policies Privacy 59

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always. Frame this conversation as a partnership.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Webbiquity

MAY 11, 2021

Every business-to-business (B2B) organization needs to make the most of limited time and resources. An efficiency audit examines how productively a company achieves its goals and pays attention to policy compliance. Make sure you’re using your content efficiently and creating new content in a productive and strategic manner.

Efficiency 292

Efficiency Paid Search Agency Companies B2B 292

Rev

JANUARY 11, 2023

Well, you’d have found a more predictable way to increase sales without wasting time and resources on unqualified leads. For each tip, we also share an additional resource that dives deeper into the specific tactic to help you learn how to implement it in your business. How big are the teams that end up using your product?

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Biznology

OCTOBER 3, 2021

This process, by definition, belongs in marketing, and is another way marketing can contribute to sales productivity. Communications focused on existing-product upsell and cross-sell opportunities. Never, ever pass an unqualified lead to sales, no matter how much they press.). Lead-to-sales Conversion.

Sales Qualified Leads 171

Sales Qualified Leads Lead Scoring Lead Ranking Leads 171

Sana Commerce

FEBRUARY 19, 2023

In the US alone, online furniture sales are estimated to cross $208.2 This can include both B2B and B2C products such as floor and wall coverings, upholstery, home textiles, cookware, and even cleaning materials. billion by 2025. Despite this exponential growth, the home goods and furniture industry is not without its hurdles.

Trends 98

Trends Cross-Selling Fulfillment B2B Sales 98

Sana Commerce

FEBRUARY 6, 2024

In a B2B context, this allows your business to remind customers about frequently purchased products, boosting customer engagement and retention. With a laser focus on practicality and results, MailChimp seamlessly integrates AI capabilities, facilitating the generation of data-driven product recommendations.

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52

Martech

FEBRUARY 21, 2024

This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations. Identify patterns and trends in customer purchases to optimize product offerings and pricing strategies. Product usage data (frequency of use, duration of use, etc.)

Marketing AI 96

Marketing AI Optimization Allocation Customer Satisfaction 96

Martech

JUNE 6, 2023

However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology. Marketers and martech professionals have the option to buy one product or a full platform suite. Often, those newly acquired products still need to be worked into the overall ecosystem.

Paid Search Agency 110

Paid Search Agency Ads Marketing Automation Services Tips 110

Content Marketing Institute

NOVEMBER 8, 2018

Your brand, product, or service. Possible combinations could include your products and services and words like: Brand references. Sometimes intent can cross over in different ways. Basecamp, which sells project management software, struggles with user intent except for navigational searches referencing its brand.

Keywords 89

Keywords Intent Resources Top of Funnel 89