Sprout Social

JANUARY 3, 2023

The benefits of cross-team collaboration. And equipping your sales team with guidance on their own social presence will boost their social selling efforts. Identify who’s who in cross-departmental collaboration. Ready to set up cross-departmental collaboration to achieve social success? Include social listening feedback.

Social Media 120

Social Media Work Management Marketing Management Media 120

Optinmonster

APRIL 10, 2023

Do you want to understand the difference between upsell vs cross sell? In this article, we’ll define upselling and cross selling, share examples, and explain the difference. By the end, you’ll know how upselling and cross selling are different, and when to use each strategy.

Cross-Selling 66

Cross-Selling eCommerce Bundling Customer Satisfaction 66

Marketing Insider Group

AUGUST 18, 2020

Without it, true cross-functionality is difficult and attempted collaboration can create more problems than it solves. They’re looking to serve not to sell. Many of us are quick to try and justify our own expertise and our worth by jumping in too fast with our own judgment or opinion. Doug Fisher, Educator.

Planning 317

Planning Activities Paid Search Agency Marketing Agencies 2 317

SendX

MARCH 3, 2021

Source: Propelplm This turns your one-time customers into repeat business through upselling and cross-selling — and we all know how cost-efficient returning customers can be. You Miss Out on Valuable Opportunities People love to use email to share opinions, make business connections, toss you suggestions, and more.

Autoresponders 287

Autoresponders CAN-SPAM Customer Satisfaction Deliverability 287

Mereo

MAY 18, 2023

Opinions can undermine what should be a calculated, informed decision. Pull-Through or Cross-sell / Up-sell: Defined by attachment rates and cross-sell or up-sell rates. I recently shared the key elements that make for an effective pricing strategy and who should be leading this.

Pricing 36

Pricing Price Effectiveness Cross-Selling 36

Heinz Marketing

JUNE 30, 2023

A high repeat purchase rate indicates customer loyalty and satisfaction, highlighting the success of customer-led strategies and the potential for cross-selling or upselling opportunities. Ensure that decision-making processes are based on insights derived from metrics rather than assumptions or personal opinions.

Churn Rate 103

Churn Rate Customer Satisfaction Lead Scoring Lead Ranking 103

Madison Logic

FEBRUARY 7, 2024

Resolution #4: Build Trust with Your Audience B2B marketing is not just about selling a product or service. This not only helps you retain customers but guarantees long-term revenue and opens the doors to cross-sell and upsell opportunities.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

DemandBase

MAY 26, 2020

We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. Happy selling! Now more than ever, sales and marketing alignment is imperative to an organization’s success.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Marketing Insider Group

FEBRUARY 19, 2020

Expertise matters even more when it comes to brands that sell to other businesses – B2B companies. That’s not just my opinion. Make Cross-Departmental Communication Your Priority. Expertise beats celebrity every time. Without a quality workforce, you can’t have quality products and services.

Branding 325

Branding Brand Identity Paid Search Agency Marketing & Strategy 325

Sprout Social

FEBRUARY 12, 2024

Builds brand authority Influencers help your brand achieve a more credible, believable and trusted opinion than it can by itself. They also provide unique upselling or cross-selling opportunities. Improved customer retention Acquiring new customers can cost five to 25 times more than retaining existing ones.

Advertising Agencies 104

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 104

Sprout Social

JULY 13, 2021

If you’re in need of a rocket launcher, Huang Wei can sell you one for roughly $5.6 Known as Viya to her fans, the Chinese influencer makes a living selling her fans everything from cosmetics to mattresses to houses to doorbells. A better way to shop from home. Self-hosted shopping platforms.

Video Marketing 119

Video Marketing eCommerce Cross-Selling Buyer's Journey 119

Influitive

OCTOBER 11, 2015

We see companies who have improved engagement increase cross-sell by 22%, drive up-sell revenue from 13% to 51%, and also increase order sizes from 5% to 85%,” says R “Ray” Wang , Principal Analyst and CEO at Constellation Research , an advisory and research firm.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Unbounce

JUNE 28, 2022

Social commerce is the perfect blend of ecommerce and social media marketing—selling products directly on social media. Influencers already have an audience of loyal followers that trust their opinions. Page-level targeting is also a great way to improve cart sizes with cross-selling recommendations. Source: YouTube.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

SmartBug Media

AUGUST 27, 2020

In part one of this series, we dug into the power of building upsell and cross-sell automation campaigns using email marketing. Much like upselling and cross-selling can be used interchangeably, so can affiliate and referral marketing. People trust the opinions and recommendations of their friends, colleagues, and peers.

Trade Show 89

Trade Show Marketing Strategy Marketing & Strategy Cross-Selling 89

Marketing Interactions

MARCH 25, 2023

85% “I respect brands that aren’t scared to have an opinion and take a disruptive position on the industry.” It puts marketing organizations in a no-win game where fingers are crossed that their latest campaign will score viable opportunities…as if by chance. This is not to say that’s all it takes to sell a complex B2B solution.

B2B Marketing 91

B2B Marketing Content Marketing B2B Content 91

Sprout Social

NOVEMBER 3, 2022

People turn to social media to express their opinions, and that information is invaluable for your business. Your PR team might use your official channels to cross-promote media placements. Your employees might repost brand content or direct message external stakeholders from their personal accounts on behalf of your company.

Social Marketing 111

Social Marketing Work Management Business Marketing Management 111

Stevens & Tate

APRIL 15, 2023

The modern consumer relies on research, opinions, and reviews before purchasing a product. When consumers trust your brand, it’s easier to sell, cross-sell, and upsell your services or products. Establishing brand authority is invaluable when promoting your company, especially in the early stages.

Marketing Management 108

Marketing Management Marketing Strategy Marketing & Strategy Effectiveness 108

Hubspot

NOVEMBER 22, 2023

Monitor social media platforms, forums, and review sites to gain valuable insights on customer sentiments and opinions about your brand. Use AI analytics to predict customer behavior, identify cross-selling or upselling opportunities, and deliver personalized recommendations.

Hubspot 60

Hubspot CRM Tips Lead Ranking 60

Outgrow

MARCH 17, 2022

You have to constantly use that creative head to figure out how to cross-connect different marketing areas. These backlinks from articles, blogs, or opinion pieces place your blog in front of the right audience. Anyone who is an expert in the field you are writing about can be contacted and asked for an opinion. Final Words.

Public Relations 52

Public Relations Content Marketing PR Paid Search Agency 52

Martech Advisor

FEBRUARY 5, 2020

The development of conversational AI-powered bots is an especially interesting addition to the B2B marketing and sales toolset that, in my opinion, ought to be employed more than it is. AI-driven commerce and content platforms are also at work optimizing pricing and making cross-sell and upsell efforts as appealing as possible.

Marketing AI 127

Marketing AI B2B Sales Lead Gen Lead Ranking 127

SmartBug Media

MARCH 17, 2021

Growth : When you identify cross-sell or upsell opportunities for the customer to continue to provide value. In my opinion, it's a fairly easy process to set up. Purchase : When a buyer is ready to make a transaction. Retention/Loyalty : When a customer purchases the product, uses it, and comes back for more.

Marketo 98

Marketo Work Management Marketing Management Ad Building 98

Scoop.it

JANUARY 11, 2024

A company might be selling accounting software, but they won’t just write blogs talking about the features of these solutions. You don’t want to sell your product to someone who won’t like it, so you need to know who your ideal customer is and reflect that in their first impression of you.

Work Management 77

Work Management Marketing Management Branding Brand Identity 77

Martech

SEPTEMBER 25, 2023

Marketing must be constantly available to potential buyers when they become interested in your product — not necessarily when you want to sell it. Just as a trade show or a well-placed article in an industry magazine does not immediately sell a product, marketing does not immediately produce sales. Content distribution. A/B testing.

Marketing AI 119

Marketing AI Marketing Attribution Work Management Marketing Management 119

Binary Demand

APRIL 8, 2024

Usage-based segmentation: Categorizing customers by product usage patterns and engagement helps identify upsell or cross-sell opportunities and enhance customer retention. You can employ goal setting, performance tracking, attribution modeling, and ROI calculation techniques to measure and enhance impact and contribution.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Sharpspring

SEPTEMBER 10, 2019

A strong customer retention strategy gives you more opportunities to cross-sell and upsell other products. B2B and service-based businesses can use friendly reminders to upsell and cross-sell as well. First, it shows customers that you value their opinion. Increased customer lifetime value (CLV).

Marketing Automation Services 69

Marketing Automation Services Work Management Marketing Management Cross-Selling 69

PathFactory

MARCH 6, 2023

In my opinion, B2B content plays two roles: first, it’s responsible for enabling the buyer to self-nurture; second, it’s critical to the sales touchpoint. For example, when it’s harder to bring on new accounts, ensure there’s a team-wide focus on expansion and cross-sell. Doubledown on the content that works.

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

Sprout Social

DECEMBER 19, 2019

This feature exists for both personal Instagram profiles and business Instagram profiles, and is a great way to cross-promote your content so that you can reach a greater audience. Ways to use Instagram Stories: Cross-promote your content to your Facebook Page. This is a fun way to get your audience’s thoughts and opinions.

Trends 93

Trends Curation Opinions Paid Search Agency 93

Hubspot

JANUARY 29, 2018

So, want to know how to sell more cars? These questions provide context about what your buyer is looking for, their budget, and who you’re selling to. Their answers also allow you to cross-sell or upsell. Listen to prospects more than you share opinions. Would you mind if I offered a different opinion? ”

Cross-Selling 91

Cross-Selling Pricing Price Training 91

Hubspot

FEBRUARY 28, 2022

Getting to the home stretch is a struggle in itself, so if you manage to get to the finish line with a potential client, you'd better know how to cross it. The process of "crossing the finish line" in this context is most commonly known as a client pitch. Develop a specialized solution, but still sell compatibility.

Work Management 56

Work Management Marketing Management Lock-In Peer-to-peer 56

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. It also adds a layer of credibility from others in the industry whose opinions your target customers value.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Bannerflow

JANUARY 21, 2021

Supla+’s campaign was designed as a cross channel digital advertising campaign for social, display and email channels. What is it in your opinion that makes your campaign so great? Mattias: For me, it’s the cinematic feeling, the calmness and absence of a pushy selling message which makes the campaign stand out.

Display 98

Display Advertisements Advertising Campaigns 98

Sprout Social

DECEMBER 6, 2023

You rely on them because their opinions resonate, earned through a consistent display of expertise or an interesting perspective. Focus on showcasing how your tool or service creates value in the life of your influencer partner, rather than standard solution selling. In your brief, strive to provide guidance—not instructions.

Work Management 116

Work Management B2B Marketing Marketing Management Paid Search Agency 116

Onalytica B2B

NOVEMBER 17, 2016

Influencer marketing when executed correctly and with patience can be extremely effective in achieving anything from lead generation to brand awareness – many of which cross over. SOCIAL SELLING. Influencers are, as the name suggests, very influential- therefore their followers listen to and trust their opinions.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

NetLine

JUNE 12, 2023

The same goes for a visit to a trade publisher site; it doesn’t indicate much if they are simply reading a random opinion piece during a coffee break. For example, a visit to tech a review site doesn’t provide much insight if they are just browsing reviews for their own product. So what types of insights can intent data provide?

Intent Data 59

Intent Data Intent Marketing Budget Ideal Customer Profiles 59

Atomic Reach

FEBRUARY 25, 2019

Julia McCoy , at 21 years old, launched Express Writers , and at 25, McCoy self-published her first best-selling book, “So You Think You Can Write.” In your opinion, which brand does Content Marketing really well? It's a cross between SEMrush and BuzzSumo. It is clear, that content marketing is important. Impressive, right?

Marketing & Strategy 67

Marketing & Strategy Cross-Selling Planning Opinions 67

Digital B2B Marketing

JUNE 29, 2011

This is my opinion about the recent IAB , ANA and 4A’s principles for online measurement. The objectives, outlined below, are admirable: Define transparent, standardized and consistent metrics and measurement systems to simplify the planning, buying and selling of digital media in a cross-platform environment.

Media 100

Media Cross-Selling Ad Exchange Paid Search Agency 100

Marketing Craftmanship

APRIL 8, 2016

In their opinion, nothing but performance really matters. Building trust through communication in any profession – whether you’re selling accounting services, running for public office, or managing a hedge fund – means establishing and managing customer expectations. More easily up-sell and cross-sell.

Allocation 100

Allocation Cross-Selling Marketing Management Validation 100