Online Marketing Institute

MAY 24, 2009

► March ( 4 ) You’re Selling What to Whom? Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. You need to market and sell to the views, aspirations and interests of the people who will ultimately decide whether or not to buy your stuff.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

Guerilla News Network. clever, concise political opinion (most readers prefer these consistent with their own views). My conclusion from the interviews was that most of the firms front-line people didnt use the knowledge resources because they didnt know how. Word Gravity. Wrebecca Writes. Business/KM Blogs. 43 Folders. Carolyn Allen.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Guerilla News Network. clever, concise political opinion (most readers prefer these consistent with their own views). My conclusion from the interviews was that most of the firms front-line people didnt use the knowledge resources because they didnt know how. Word Gravity. Wrebecca Writes. Business/KM Blogs. 43 Folders. Carolyn Allen.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

I had been reading about a KM process that entailed one-on-one coaching of front-line people to use knowledge and technology effectively, and named this (for internal selling purposes, and with a tip of the hat to Drucker) Personal Productivity Improvement (PPI). Guerilla News Network. Wren: All I Need. Business/KM Blogs. 43 Folders.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100