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Disruptive Ideas for a Disruptive Year: Winning in 2023 with Innovation & A/B Testing

Convert

Here’s a short discussion between Rishi Rawat and Lorenzo Carreri that sets the tone for what’s to come: This is also where the idea of A/B testing is a game-changer. Cause: From Ton Wesseling’s LinkedIn Post A/B testing cuts down the uncertainty inherent in big pivots. A/B testing is your safety net!

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Here is how pros do conversion rate optimization

Kevin Indig

In this guide, which I wrote with some of the best conversion experts in the world, I show you how to leverage Interactives, think about Surfaces and Levers and build a conversion testing system that slowly but surely iterates towards wins. Testing is part of the Scientific Method, an iterative way to learn and understand.

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

Analyzing social media data can provide insights into public opinions, trends, and behavior patterns. Automated algorithms help advertisers and sellers in efficient buying and selling of digital ad inventory. The best example of how AI assists in smart content optimization is automated A/B testing.

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Full Funnel Marketing: What It Is, And How To Do It Properly (With Strategies And Examples)

SnapApp

Flat organizations place a premuim on cross-silo collaboration and decision making. . Here, users might find your blog content and read an article that suggests A/B testing frameworks and tools. The copy should sell the benefits of your offer. An aversion to risk by individual stakeholders and their organizations. Source ). .

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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. They merely project opinions about certain segments of people onto them. And it’s never activated in testing, right? Also, suggest tests based on findings. Naughty Nancy. Peeved Peter.