Marketing Insider Group

JULY 1, 2020

of companies report a gap in penetrating new business units or cross-selling/upselling. Let me share with you some examples of how “must keep” accounts were protected and how “must grow” accounts were expanded by aligning sales, marketing, and customer success teams. For example… 1.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Zoominfo

MAY 23, 2023

For example, if several people within an account are browsing content tied to the term “best B2B sales software vendors,” you can infer the company has relatively high intent to make a purchase in that sector. Let’s say you’re a sales rep for a B2B software company that sells project management solutions.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always. Add case studies to help drive your point home.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Choozle

MARCH 5, 2024

For example, to meet “notice at collection” requirements, businesses can link to a dedicated ‘collection’ section of their privacy policy, leverage just-in-time mobile disclosures , and other such strategic prompts. Privacy policies must be transparent and instructive. The link(s) must live in the website’s footer.

Privacy 76

Privacy Privacy Policies Advertising Agencies Paid Search Agency 76

Outgrow

FEBRUARY 12, 2023

What differentiates one brand from another is its strategy and the way they promote itself. Let’s consider some examples to understand this. Another example that takes pride in providing personalized and innovative experiences is Tesla. In all three examples above, the one common thing is personalization.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Tomorrow People

NOVEMBER 17, 2021

Chan Kim and Renée Mauborgne’s best-selling book Blue Ocean Strategy, there are two types of market spaces: blue oceans and red oceans. Take Salesforce as a classic B2B example. In fact, a longitudinal study in 2020 revealed that B2B professionals are struggling to differentiate their brand even more than they did in 2015.

Paid Search Agency 156

Paid Search Agency Work Management Marketing Management Companies 156

Contently

FEBRUARY 2, 2021

When it comes to content marketing, Tsuchida stresses that she’s not directly selling the product. “I’m still selling, but it’s not an ad.” That means I tend to hire copywriters with diverse industry experience who can cross-pollinate ideas. .” Photo by Yao Hu on Unsplash.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Mereo

MAY 18, 2023

Pull-Through or Cross-sell / Up-sell: Defined by attachment rates and cross-sell or up-sell rates. Retention: Defined typically by revenue or customer numbers, but may also include rates by geography, industry or other market / product segment.

Pricing 36

Pricing Price Effectiveness Cross-Selling 36

Martech

JULY 24, 2023

This example from Scout & Nimble, a designer furniture retailer, shows how you can use a bottom email form placement to your advantage by asking potential customers if they are also designers. If you’re selling things without a compelling story, maybe not. This style of suggestive selling has become a common practice.

Budget Programs 85

Budget Programs Optimization Cross-Selling Opt-out 85

Martech

OCTOBER 19, 2022

With little overall regulation, all types of data are at our fingertips to build cross-channel campaigns that can feel tailor-made for the user. Suffice it to say, if you’re selling pet food, you can likely create some hyper-targeted and personalized ads without tripping the sensitivity trigger. How those audiences are modeled.

Ideal Customer Profiles 129

Ideal Customer Profiles Tips Privacy Ad brokers 129

Sprout Social

JANUARY 3, 2023

The benefits of cross-team collaboration. This creates room for innovative strategies that can help differentiate your brand experience and align your messaging at every point of the customer journey. And equipping your sales team with guidance on their own social presence will boost their social selling efforts.

Social Media 122

Social Media Work Management Marketing Management Media 122

Modern B2B

OCTOBER 20, 2023

Looking inward to fix problems is a minefield, let alone addressing the customer growth opportunity at the same time (think ABM and cross-sell analysis to get a head start here). For example, what’s the return on (our) investment, what’s the cost per acquisition (to us) etc. times more growth. That’s a nice stat, right?

Forrester 52

Forrester Cost per Acquisition Cross-Selling B2B 52

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Rev

AUGUST 23, 2023

Key advantages include customer satisfaction, reduced sales and marketing costs, faster user adoption, viral growth and network effects, data-enabled iteration, upsell and expansion opportunities, and differentiation from competitors in an already volatile market. PLG is about as close to a secret weapon as you can get.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

SmartBug Media

FEBRUARY 17, 2023

What are some examples of personalization in e-commerce? With this information, you can create a differentiated journey for each customer across multiple touchpoints. You can also market specific products based on factors such as their region’s weather conditions, for example.

Personalization 95

Personalization Customer Satisfaction Cross-Selling Loyalty 95

Oktopost

MARCH 4, 2024

Source B2B SaaS Marketing: The key differentiators and challenges Customer journey A typical B2C customer journey on the Amazon marketplace involves as few as two or three For example, let’s look at a typical B2C customer journey on the Amazon marketplace. An Amazon sale is completed in as few as two or three clicks.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

SalesIntel

APRIL 15, 2024

For example, highlight your most popular services or industries. You could differentiate your business by emphasizing your expertise in providing customized CRM (Customer Relationship Management) solutions for financial institutions. Suppose you run a software development company.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Salesforce Marketing Cloud

MAY 5, 2022

Your agents can’t see blinking router lights or disconnected wires, for example, making it harder to provide the steps to fix it. Agents can also get a boost with upselling or cross-sell opportunities. How often do your customers call and struggle to describe their issues? They can “bring the product to the customer” visually.

Customer Satisfaction 97

Customer Satisfaction Cross-Selling Software Differentiation 97

Mereo

AUGUST 20, 2020

Training programs should cater toward your organization, your salespeople and your selling objectives. value proposition, differentiation), sales skills (e.g. Discovery Asset Examples: business / financial / personal pains of buyers, discovery questions, value drivers / business case.

Ideal Customer Profiles 67

Ideal Customer Profiles Cross-Selling Marketing Proposals Buyer's Journey 67

QuanticMind

AUGUST 29, 2023

It is integral to prospecting efforts, and has the potential to unlock a wave of cross- and up-selling avenues, especially when merged with second- and third-party audience data sets to create a holistic view—not just of an existing customer, but also of the types of customers an FI wants to acquire within a particular product type.

Trust Marketing 79

Trust Marketing Paid Search Agency Service Advertising Agencies 79

Salesforce Marketing Cloud

APRIL 25, 2024

This puts them in a unique position to spot – and act on – opportunities for cross-selling and upselling. Good customer service is so important that brands can use it as a way to differentiate themselves from the competition. Let’s look at the ins and outs of good customer service and how to set up for success.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

DiscoverOrg

APRIL 25, 2017

Examples of triggers are funding events such as venture capital funding or planned mergers; product launches; and employee movement like promotions or when people leave or join the company. Technographic intelligence promotes new sales, upselling, and cross-selling opportunities. And it’s not just sales that benefits.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market. For example, BDR.ai

Marketing AI 59

Marketing AI Hubspot Product Tips 59

Zoominfo

JUNE 28, 2023

Even if you plan to continue selling an existing product in an existing market, take periodic opportunities to reevaluate your strategy and figure out what’s working and what’s not. For example, your ICP might be companies with more than 1,000 employees that generate at least $25 million in annual revenue.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Sprout Social

FEBRUARY 24, 2022

Using metrics in your resume to quantify the impact you made in past positions differentiates you from other applicants in the stack. Stats around revenue : Contributed to increasing revenue by $X, or contributed to selling out 200-ticket events through audience targeting. Showing how you’ve used those skills to create impact will.

Social Media 107

Social Media Template Media Cross-Selling 107

NuSpark Consulting

APRIL 29, 2017

Look for scope for cross-selling and upselling to existing client, which will help to inform your understanding of opportunities with new, similar prospects. Select a cross-section of clients and prospects to use as a pilot project, before you implement the full program. 2: Build an Understanding of Need.

Account Based Marketing 159

Account Based Marketing Ideal Customer Profiles Budget Programs Enterprise Management 159

ViewPoint

JUNE 24, 2016

We met and worked together at a software company many years ago, and our paths through the continuously evolving world of B2B sales and sales performance have crossed many times. ESR), author of How Winners Sell, and a prominent social media force—we made a conscious effort to stay in touch.

RFP 159

RFP B2B Sales Work Management Cross-Selling 159

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

NOVEMBER 18, 2020

Cross-reference your competitors’ SWOTs against your company’s own analysis to uncover the whitespace—areas where the market is severely lacking or strengths that only your company brings to the table. Search engine optimization (SEO), for example, aims to get your company found on Google by increasing its presence in unpaid search results.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

DiscoverOrg

JANUARY 29, 2019

Many companies don’t have an opportunity to sell into an account at all unless a specific technology is present. For example, you wouldn’t want to target a company using Oracle products if you’re in SAP consulting. Differentiate your offering from your competition. Here’s why. We don’t need another.”

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 205

Navigate the Channel

SEPTEMBER 15, 2023

Enhanced Customer Experiences In the digital age, customer experience is a critical differentiator for businesses. Chatbots powered by AI, for example, provide instant responses to customer queries, improving customer support efficiency. Trust is a valuable asset that can differentiate a brand in a competitive market.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Mereo

FEBRUARY 23, 2022

Whether you believe these inflationary trends are transitory or longer lasting, as a business selling goods and services to other businesses you are likely to be raising prices to recover rising wage and supply costs and to try to maintain your margins. cross-sell or up-sell). Acknowledge the underlying concern (empathy).

Pricing 45

Pricing Price Cross-Selling Bundling 45

PathFactory

MARCH 6, 2023

Recorded webinars are a good example of this: they might not have a lot of views, but the people who engage by staying for the whole recording are valuable. For example: Maybe I’m a prospect in the life sciences industry. For me, it’s more about ‘understanding’ what your customer wants and needs to see to make a purchase decision.

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

Adobe Experience Cloud Blog

JANUARY 8, 2018

Think Batman and Robin, Mario and Luigi, or even Peanut Butter & Jelly—all perfect examples of how two is indeed, better than one. This will help them, at least on a surface level, understand your product, the value of your product, and relevant examples of your product being put to the test. Not all Talk Tracks are Created Equal.

Top of Funnel 134

Top of Funnel Paid Search Agency Webinar Metrics Marketo 134

Sprout Social

JUNE 27, 2022

At the end of the day, whether you’re promoting a marketing toolkit or selling inkjet printers, you’re talking to a person.” This constant stream of inspiration can help you look at your cross-network social strategy with fresh eyes. ” — Maria Kalyadina, Head of Social at Semrush. Takeaways.

B2B Marketing 136

B2B Marketing Brand Identity Branding B2B 136

Adobe Experience Cloud Blog

NOVEMBER 19, 2018

Audience Journey Mapping Examples. Let us start by simplifying a more detailed audience journey into five main stages: identification, engagement, conversion, cross-sell, and advocate. Example 1: Sample generic audience journey map for tracking conversion towards ongoing brand engagement, conversions, and advocacy.

Top of Funnel 134

Top of Funnel Lead Ranking Ad Frequency Marketing Proposals 134

Strategic-IC

AUGUST 3, 2020

So, for example, 87% of marketeers that measure ROI say that ABM outperforms every other marketing investment that they make. It's all about accounts and what we can do to win, nurture, cross-sell, up-sell, position our brand, et cetera. So that's the big differentiator. The real ROI of ABM is revenue, right?

Account Based Marketing 118

Account Based Marketing ABM Ideal Customer Profiles ROI 118