Martech

OCTOBER 9, 2023

I was also able to interact with my fellow colleagues, catching up on all the pertinent issues affecting marketing and creative management. It’s my pleasure to report that martech is so alive and that we still need digital asset management (DAM) platforms to be the core of all we do in those efforts.

Digital Asset Management 123

Digital Asset Management Work Management Marketing Management Distribution 123

Martech

JUNE 22, 2023

For martech leaders, infusing AI into core stack components like CRM and marketing automation platforms (MAPs) will increase accuracy and productivity. But, we all knew it was most efficient to prevent inaccurate data from entering the system, which would result in erroneous results downstream. Garbage in’ 1. For example: 3.

Marketing Automation Services 115

Marketing Automation Services Marketing AI Marketing Automation Work Management 115

Martech

SEPTEMBER 29, 2023

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. How can marketers balance innovation and privacy?

Marketing AI 125

Marketing AI Ethics Work Management Marketing Management 125

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

If you’ve used one of the free generative AI tools available, you’ve seen how groundbreaking this technology can be. One thing is clear: We are in the midst of the latest technological revolution. Innovations thrive on a foundation of solid knowledge, trust, and diverse expertise.

Advertising Agencies 105

Advertising Agencies Ethics Privacy Trust Marketing 105

Lake One

OCTOBER 4, 2023

In today’s rapidly evolving business landscape, CRM adoption has become imperative for companies to streamline their sales, marketing, and support efforts. However, as many organizations have discovered, implementing a CRM doesn’t always guarantee success. What is pathfinder? Who is pathfinder for?

Hubspot 52

Hubspot Work Management CRM Paid Search Agency 52

Smarte

JULY 27, 2018

Your CRM is similar. But one pothole can really slow down and clog up the roads. So you can make the seemingly impossible mission of improving your CRM data quality by breaking down the process is small chunks. These two goals can improve the quality of your CRM data: Data enrichment and cleansing your existing data.

CRM 53

CRM Marketing Automation Services Validation Contact Marketing 53

Hubspot

JUNE 18, 2021

Ever see those cool 360-degree cameras on red carpets at award shows? Someone famous will stand in the middle and several cameras positioned all around will simultaneously capture pictures of the star, creating a spectacular image that gives you a 360 view of the person. Capture them from all angles as they interact with your brand.

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Ad Building 101

Modern B2B

NOVEMBER 13, 2023

Technical debt is all the legacy code, processes, automations or assets that are sitting in your systems that are no longer used. Let’s be honest, virtually all technology will form technical debt over time – it’s part of the natural cycle of technology, so technical debt is going to happen, there’s no avoiding it.

Work Management 52

Work Management Template Advertising Agencies Paid Search Agency 52

Zoominfo

APRIL 12, 2021

One thing’s for sure: it’s not always simple. The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. An SMB digital marketing strategy, meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth.

Enterprise Management 130

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 130

Martech

SEPTEMBER 18, 2023

They recently moved into the American market, where companies of all sizes are looking for help with Spanish-to-English and English-to-Spanish language skills. Q: We’re at a HubSpot conference, so I know that’s your CRM. Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago.

Ideal Customer Profiles 123

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 123

Valasys

FEBRUARY 14, 2019

The CRM platform that builds lasting customer relationships, Insightly, announced on 13 th February 2019, the launch of a new and updated version of their product. According to the founder and CEO of Insightly, Anthony Smith, “One of Insightly’s core value is that we build product that makes the complex, simple.”

CRM 49

CRM Forrester Paid Search Agency Validation 49

Martech

NOVEMBER 15, 2021

Cloud-based hybrid engagement platform ON24 announced its availability on the HubSpot App Marketplace following its integration HubSpot’s CRM platform. This will enable B2B users of both platforms to pull data from events supported by ON24 and manage them within the CRM. Why we care.

Hubspot 107

Hubspot Conference Ideal Customer Profiles Marketing Management 107

Hinge Marketing

MARCH 8, 2021

A global pandemic put much of the world on pause, a contentious U.S. As a result of all this turbulence, most Government Contracting (GovCon) firms took a financial hit to their business (53%). Figure 1: Government Contracting Industry Breakdown. Purchase the 2021 High Growth Study: Government Contracting Edition.

Peer-to-peer 98

Peer-to-peer Marketing Automation Services Work Management Marketing Management 98

Salesforce Marketing Cloud

MARCH 25, 2024

A small and medium-sized business is simply one with a number of employees below a certain threshold. SMBs collectively have the power to shift entire industries, define new requirements for enterprise software, and essentially change the way all of us work. There’s the standard definition for SMB, of course.

SMB 52

SMB Allocation Advertising Mediums Long Tail Marketing 52

Salesforce Marketing Cloud

MARCH 7, 2023

How to participate The entire community is coming back together this week in San Francisco and on Salesforce+ for TrailblazerDX ’23—the developer event of the year. They’re a fun way to learn new skills and win fun prizes on Trailhead—Salesforce’s free online learning platform. These badges will appear on your Trailblazer.me

Work Management 98

Work Management Marketing Management Digital Transformation Communities 98

Salesforce Marketing Cloud

JANUARY 30, 2024

This is just one of several universal challenges teams encounter as they implement an enterprise LLM. Accuracy and reliability One of the biggest concerns around generative AI and enterprise LLMs is ensuring the data, and thus the outputs of the AI, is accurate and reliable. One way to do that is through prompt grounding.

API 78

API Training Privacy CRM 78

Martech

SEPTEMBER 13, 2023

It’s common to hear a company’s digital asset management system (DAM) referred to as the “single source of truth” for all its assets. But what happens when you download that asset and then upload it into one or more separate systems or sites? If that asset is updated how do you update the copies in all those other locations?

Digital Asset Management 123

Digital Asset Management Enterprise Management Marketing Automation Services Industry CMS 123

ANNUITAS

MAY 5, 2020

No longer is marketing only responsible for brand and events – it’s now responsible for generating leads and tying performance back to impact on revenue. Demand marketing technology isn’t new, nor is its impact on how companies can achieve growth. They just use them! The answer to this question will impact who you hire.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Marketing Insider Group

AUGUST 19, 2020

65% of shoppers expect businesses to remember their purchase history, 56% want to be recognized by name, and 65% want to have personalized promotions and recommendations sent based on their purchasing behavior (Source: Accenture ). Use a CRM that is closely aligned with your ABM process and sales model. (Source: Accenture ).

Account Based Marketing 262

Account Based Marketing Personalization Paid Search Agency Work Management 262

Martech

AUGUST 25, 2023

Comparing attribution modeling and marketing mix modeling Attribution modeling and marketing mix modeling are two distinct approaches used in marketing analytics to understand the impact of various marketing activities on business outcomes. The issue is that we’re restricted to one data set for the attribution model.

Marketing Attribution 98

Marketing Attribution Marketing Mix Lead Ranking Marketing Analytics Tools 98

Biznology

OCTOBER 20, 2015

No matter what I did, I couldn’t cotton to the universally-adored customer relationship management (CRM) and ended up just giving them money. When I bought into this most-respected CRM I thought I bought myself a Millennium Falcon to play with; instead, I bought a big box full of Legos. Then, my mind went to CRMs.

CRM 80

CRM Sales Cycle Consulting Fulfillment 80

LeanData

JANUARY 10, 2023

There’s a black hole between the driver seat and the middle console of your car — you know the one — where important things fall, and where your hand doesn’t fit. There may be a department at your company that’s a black hole, sucking all the budget, showing no return. Places To Look for Lost Leads in your CRM.

Leads 96

Leads Lead Marketing Qualified Leads Best Practices 96

Litmus

OCTOBER 11, 2022

Lesson one: Types of data. Good data hygiene for email marketing is one of the most important steps to designing high-performing campaigns. And while flawless CRM data is unrealistic, there are best practices you can implement. Be sure to think through your governance processes to identify which data issues can be avoided.

Email Marketing 86

Email Marketing Data Hygiene Personalization Planning 86

ANNUITAS

OCTOBER 31, 2023

’ Once you dig into the details, however, you realize these additions often fall into the following two categories: On one hand, we see a number of tactical end-user productivity enhancements, powered by AI — all focused around use cases that are certainly beneficial, but ultimately won’t be game-changing for your go-to-market.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

Salesforce Marketing Cloud

AUGUST 18, 2023

We can’t wait to gather with new and familiar Muleys at Salesforce’s biggest event of the year, Dreamforce, from September 12–14, 2023 live in San Francisco, CA and online on Salesforce+. Learn how you can protect and govern APIs for large language models (LLM). However, they come with security risks.

Automation 98

Automation Peer-to-peer API Communities 98

chiefmartech

JANUARY 25, 2022

Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform. A huge “thank you” to all of our partners driving this forward. In survey , after survey , after survey , and so on. And the bar for integration quality keeps rising for all of us.

Work Management 118

Work Management Long Tail Marketing Marketing Management API 118

Salesforce Marketing Cloud

DECEMBER 9, 2021

People’s trust in institutions, governments , and the media is at historic lows. While identity theft and digital fraud are at an all-time high. One solution is verifiable credentials (VCs), digital credentials people can own and control within a “digital wallet” on their smart device.

Opt-in 98

Opt-in Privacy Automation Paper 98

Capstone Insights

MARCH 13, 2018

How do you actually mechanize a contacts-only approach to CRM? Ideally, it’s from the start on the first day you activate your CRM. Most of us, all right, pretty much 99.8% of us, don’t have an opportunity to set up a new CRM from scratch without legacy data. They will put this post in context. But I digress.

Contacts 40

Contacts CRM Salesforce.com Marketing Management 40

chiefmartech

APRIL 24, 2019

Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot. After all, we live in the so-called API economy. ” One of the more popular ones, Zapier, integrates a whopping 1,300 different apps with each other. Sure they do.

Marketing Automation Services 81

Marketing Automation Services Work Management Marketing Management Astroturfing 81

Marketing Graham

OCTOBER 20, 2020

Data for email campaigns in the UK is governed by two laws; GDPR and PECR. Their full titles are the ‘ General Data Protection Regulation ‘ and the ‘Privacy & Electronic Communication Regulation’ GDPR governs how you store a person’s data, PECR governs how you contact them electronically.

Email Marketing 98

Email Marketing B2B Marketing Opt-out Opt-in 98

The ABM Agency

FEBRUARY 27, 2024

At its core, the ABM COE serves as the brain center for all ABM activities, providing a structured framework for aligning marketing efforts with business objectives and customer needs. Watch our full ABM Maturity Model Webinar The Modular Path to ABM Maturity: ABM is not a one-size-fits-all strategy.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

Sana Commerce

FEBRUARY 7, 2023

B2B e-commerce sales tax refers to the tax levied on sales made between businesses over the internet. The responsibility for collecting and remitting the tax typically falls on the seller, which is why it especially important to be conscious about the regulations that might apply to your business. Wayfair ruling.

B2B Sales 98

B2B Sales B2B Work Management Marketing Management 98

chiefmartech

SEPTEMBER 2, 2021

My friends over at MarTech just released their 2021 Martech Replacement Survey , revealing insights into what and why companies switch from one martech application to another. ” The chart at the top of this post, which I’ve annotated in blue and green, lists the reasons marketers gave for switching (they could pick more than one).

Aggregators 112

Aggregators Marketing Automation Services Enterprise Management Marketing Management 112

chiefmartech

JULY 11, 2022

I’m now back in the saddle, recharged and reenergized about all that’s happening in martech. Some people have argued that such no-code, decentralized empowerment of non-IT pros would not work in a larger company with formal IT governance. Apologies for the lull in posting. Here’s the first…. Big Ops is thriving !

Automation 101

Automation Enterprise Management Work Management Planning 101

Zoominfo

JANUARY 8, 2020

All of these questions are probably making your head spin! You can purchase B2B data from companies that will include direct-dial phone numbers and verified email addresses, all from buyers in your target market. So why not use this option all the time? How do you find prospects quickly? Is it really cheaper to build a database?

Top of Funnel 200

Top of Funnel Ad Building Zoominfo Planning 200

Heinz Marketing

JULY 16, 2022

In this article, David Mattson draws on a detailed analogy of sales leaders as air traffic controllers. She writes: “all leaders, regardless of their experience, look for confidence-building support and insight. .” ” Evaluate Your Thinking With One Critical Question. Selling to New Leaders in Uncertain Times.

B2B 98

B2B B2B Sales Marketing Proposals Digital Transformation 98

Thinkers360

MARCH 8, 2024

Congratulations to all our Business Continuity influencers who participated! Top 50 Global Thought Leaders and Influencers on Business Continuity 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Score: 39.47

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126