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The Secret Phrase that Jump Starts Creativity

Type A Communications

Are companies fertile with fabulous ideas because they woo creative people? Or is it the creative. Creativity & Innovation Carla Johnson Creativity Dr. Min Basadur Innovation Type A CommunicationsJanuary 12, 2017 by Carla Johnson Great ideas seem to be a chicken-or-the-egg conundrum. read more.

Does Creative Still Matter in B2B Marketing?

The Point

However, I’m also concerned that, as marketers, in our haste to throw off our reputation as a bunch of do-nothing artists, we run the risk of relinquishing a creative legacy that still has an important role to play, in demand generation , and in marketing as a whole. Creative. Creative. Without either of those two factors in place, even the best creative will suffer.

INFOGRAPHIC: Marketers vs. Creatives

ScribbleLive

Enter the creative team. Whether it’s in house, an agency, or a bunch of freelancers, creatives need to have a good relationship with marketers to produce effective content. The post INFOGRAPHIC: Marketers vs. Creatives appeared first on Visually Blog. Great marketing requires a lot more than great ideas. But do they? Not according to a study we just did.

Creative Content for B2B Marketers

Type A Communications

Content Marketing CreativityJanuary 12, 2016 by Chuck Frey In today’s highly competitive world, B2B customers have more choices than ever. In many industries, too many me-too products and services are chasing too. read more.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. B2B Marketing. processes are fundamentally changing. know which half." Look for.

How to Be Creative When You're Not Naturally Creative

Hubspot

"Everything’s already been thought of.". "I don't even know where to start.". "I’m just not a creative person.". That's when we tend to look over at our peers who are "creative types" and wonder why we didn't inherit any creative genes ourselves. In fact, many psychologists argue that creativity isn't something people are born with ; it's actually a skill that can be learned.

5 Amazing Ways to Spark B2B Marketing Creativity

B2B Marketing Insider

B2B marketing is the stepchild of the creativity family. Every now and then, you will hear executives complaining about how they can’t be creative in their marketing strategies. The post 5 Amazing Ways to Spark B2B Marketing Creativity appeared first on Marketing Insider Group. Some people consider the B2B industry boring. Well, that’s not entirely true.

The Science of Creativity

Hubspot

CREATIVITY. There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.” — Edward de Bono. Today, as technology advances at such a rapid pace, it’s increasingly clear that creativity is thriving; also that creativity and its cousin innovation never sleep.

Pull From Past To Be Creative Today

Marketing Edge

I was trying to figure out a creative way to tell the story of a Read More. Home Think About This Video Production creative video video editingHitting on a single topic in marketing, social media and business communications. Quick and to the point.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. B2B Marketing. processes are fundamentally changing. know which half." Look for.

A stunningly simple path to creative business presentations

grow - Practical Marketing Solutions

Out of the box, Slideshare’s new Haiku Deck alliance shows a lot of promise to help you with creative business presentations even if you are seriously design challenged! The post A stunningly simple path to creative business presentations appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. No more time-consuming hunts for relevant images! It’s free!

The Secret to Overcoming Creative Rejection? Persistence

Ceros

This post, The Secret to Overcoming Creative Rejection? The life of a creative is filled with rejection. The beauty and terror of all creative pursuits—filmmaking, writing, art, design, music—is that there is no universal definition of what is “good.” All creatives must, at some point in their career, ask themselves these questions: What does success look like? Jim Lee.

Creativity Hacks: 9 Ways to Find Inspiration

B2B Marketing Insider

We all hit walls in our creative process, especially when coming up with new ideas and executing on them are apart of our standard every-day work life. Want to be more creative? The post Creativity Hacks: 9 Ways to Find Inspiration appeared first on Marketing Insider Group. Whether you’re focus is more in design or writing or both, ideas on demand are tough.

4 Exercises That Boost Creative Confidence

Hubspot

If you work in a creative profession, you've likely battled with self-doubt at one point or another. Perfectionism is the bane of any creative professional's existence. Constant insecurity about the quality of your own work can cause creative paralysis and make it difficult to stay motivated. And that's a big problem if being creative is how you make a living. safely.".

Sales Management: The need for creativity

Your Sales Management Guru

Sales Management: The need for creativity! Past blogs and our monthly newsletters have covered personality styles and time management so this week I thought I would address creativity. There is no question about it, top performers are more creative that your average salespeople. would like your comments and thoughts about how you enhance your creativity. The good news?

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. B2B Marketing. processes are fundamentally changing. know which half." Look for.

How to Be Creative in B2B PR

Webbiquity

Creativity isn’t the sole domain of consumer PR; if anything, it requires more creativity to craft the perfect angle for a complex B2B subject. Your creative genius will carry you only so far in this business. Done well, you’ll glean a ton of useful information to enhance your creativity. Hopefully reading them will spark a creative avalanche of new ideas for you.

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Creativity for Sales Leaders

Your Sales Management Guru

Creativity for Sales Leaders. One of the traits sales managers must have or develop is a mind that is creative. In many of my keynote programs I discuss creativity and the need to ‘break out and grow” as you build a “Gourmet Life”-the great news is that you can develop your ability to be creative. It’s all about creating ideas, evaluating them and executing on them.

11 Qualities Creative CMOs Must Have In 2016 And Beyond

B2B Marketing Insider

With the rise of data-driven marketing, many are left wondering if there is any value left in being a creative marketing leader. Today’s marketers will need to tap into the most creative parts of their brain, and listen to their team’s best ideas. By marrying data with creativity, marketing executives can lead their teams to […]. Content Marketing

Essential Steps for Productive Creative Kickoffs

ScribbleLive

Along with creative briefs and actionable feedback , kickoffs are one of the most critical parts of the creative process. It’s where the brief is presented to the creative team, timelines are committed to, and creatives ask questions to get context and make sure they have everything they need to get things right. Do creatives think briefs are bad? Frustrating.”.

5 creative lessons I’ve learned from my enemy

grow - Practical Marketing Solutions

Don’t get me wrong — he was sharp and creative, but his character and perspective were on the polar opposite of mine. think that if you want to be more creative — and we all need to be — we should be willing to push our psychological comfort zones, or we’re going to end up as tomorrow’s online roadkill. By Mars Dorian, {grow} Contributing Columnist.

Hey PR: make way for content and creativity

Biznology

Just a few months ago, I took a stand on the side of writers and creative professionals (“ Calling All Creatives “). argued that content is the new PR and  creative talent  is becoming increasingly scarce – especially as demand for content rises. The post Hey PR: make way for content and creativity appeared first on Biznology. Like this post?

Peering deeply into the soul of creativity

grow - Practical Marketing Solutions

innovation Marketing best practices marketing creativity murray fredericks photographyCan you guess the subject of this photo? This is a predawn picture of Australia’s Lake Eyre salt flat taken by the extraordinary photographer Murray Fredericks. ”  He peers into nature to translate the beauty of extreme desolation. Everything. Stop for a little while. Plant your feet.

Why Virtual Agencies Might Be More Creative

Hubspot

It got me thinking about the creativity part. Is a virtual work environment simply more conducive to creativity? Is the distributed agency, therefore, an innately more creative business model? And I wanted to hear about the relationship between telework and creativity first-hand. Creativity begets creativity. Creativity feeds on diversity.

How Your Family Affects Creativity and Your Content Marketing Success

grow - Practical Marketing Solutions

There are a handful of truly talented and creative individuals and companies out there who are spearheading the movement — think HubSpot or {grow} — and there are thousands of “me too” artists who mimic what they do and say, hoping to ride the wave. So let’s delve a little deeper into your upbringing and how it impacts your creativity.  Family Affects Creativity.

Hey CMOs: Technology Now as Important as Creativity

It's All About Revenue

Technologically Creative. I can see some of you with raised eyebrows thinking to yourself ‘But Steve, technology and creativity don’t go together. “Technology does not quell creativity, in fact, there’s a great deal of evidence that suggests that technology enhances creativity,” said Satell. But as they say… that was then. Automating.

10 Creative Exercises That Are Better Than Brainstorming

Hubspot

Ranging from structured to silly, here's a selection of ten simple techniques and exercises to help you get your problem solving juices flowing: 10 Alternative Creative Exercises. 1) Storyboarding. This technique can produce some silly results, but it's ultimately a helpful way of getting your team out of a creative rut. 3) Brain-Writing. Sticky notes are your friend. S.C.A.M.P.E.R.

Why you need a creative brief for every project

Act-On

That’s what makes the visual portion of your creative process so important. This evolution is why a creative brief is so critical. What is a creative brief? creative brief is essentially a mini project plan with a creative bent. Note: a cousin to a creative brief is a project brief. Why do you need a creative brief? creative brief is a document that helps get all of your creative players on the same page. It, proverbially, herds all the creative cats. With a creative brief in place, you eliminate the guesswork.

Is it too easy to be creative?

Beyond

Zandra Rhodes recently wrote an article questioning the effect of the digital revolution on creativity. Does the plethora of digital technology make it too easy for us to be creative and ‘wow

7 Keys to Giving Effective Feedback to Creatives

ScribbleLive

And in order to get the final creative you really want, giving effective feedback is crucial. According to an ANA survey , agencies and their clients are less than satisfied with how the creative process works. Finding a few positives respects the skills and effort of your creative team by pointing out the elements of the project that work. Lead with positives. Set the stage.

Creative Work, Blogging, Writing and Resistance

Writing on the Web

Everyone encounters resistance when it comes to blogging, writing, and creative work. According to Steven Pressman , author of The War of Art and Do the Work , the more you want to embark on a creative journey from a lower level of consciousness to a higher plane – the loftier your ideal – the more Resistance is likely to invite you to dance. Ever get stuck? The solution?

The Line Between Data-Driven Marketing and Creative Content Marketing

ScribbleLive

Creative thrills but data pays the bills.” Here are a few ways to align your creative instincts with the data you have on hand. Numbers and insights are your foundation to help brainstorm new and creative ideas, but it takes more than just data to bring people towards your brand. Innovation + collaboration = compelling, creative content.

Creativity Hacks: 9 Ways to Find Inspiration

SnapApp

We all hit walls in our creative process, especially when coming up with new ideas and executing on them are apart of our standard every-day work life. Want to be more creative? While inspiration can happen instantaneously, consistently being able to think creatively requires practice. wandering mind is one of the best outlets for creativity. Boxes are everywhere.

5 Tips For CMOs To Keep Their Creative Teams Humming

It's All About Revenue

Among other things, being professionally active in a creative industry means that you often have to be one step ahead of the competition. It is the responsibility of employers to provide their creative teams with the instruments that are necessary for them to establish effective networks with their creative peers and evolve their skills and abilities. Content Strategy. Design.

The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

Writing on the Web

Do you struggle with the creative process of writing blogs ? Almost 100 years ago, Graham Wallas observed that creative solutions appear sequentially: Preparation => Incubation => Illumination => Implementation. The same is true for writing quality content – blog posts are written by following a creative process. You’re not alone. Trust the process and get busy.

The Mind Behind Target’s Bold Bet on Creativity

Ceros

This post, The Mind Behind Target’s Bold Bet on Creativity , written by Andrew Littlefield , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. That’s the word Todd Waterbury and his team come back to again and again to describe the creative direction and marketing ethos of Target. Creative work doesn’t come from endless possibilities. Generous.

How to Write a Creative Brief for Your Next Video Project (with Template)

Act-On

great way for you and your video team (whether that is in-house or agency) to figure out what that plan should be, is to work through a creative brief. creative brief can come in different forms, and include a variety of elements. Acting as a business plan and blueprint, the creative brief ensures that core concepts remain on point as the project progresses toward completion.

3 Creative Highlights From Cannes Lions

It's All About Revenue

For those of you not familiar, the Cannes Lions International Festival of Creativity is a global event for those working in the creative communications, advertising and related fields. " "Vendors like Oracle Data Cloud and Oracle Marketing Cloud are quickly becoming as visible and expected as the vendors on the creative and media sides of the house," he adds.

Want to Increase Creativity? Look Outside the Office

Ceros

This post, Want to Increase Creativity? We get our hopes up that a company, at long last, has created something valuable, something that’s creative for the sake of being creative, that we can enjoy without feeling compelled to buy or sell anything. Without an investment in creativity, we’ll never be able to improve our experiences. Sourcing Creativity from the Outside.

Creativity, Technology, And The Future Of Storytelling

B2B Marketing Insider

You can check out  the slides  I presented at last year’s conference here: Creativity, Technology and Storytelling. The theme for this year’s content marketing summit is creativity, technology and storytelling. I’m kicking it off again with a presentation on how we moved beyond the content marketing imperative. What Is The Content Marketing Imperative? Tweet This! ].