In our series finale, Part 3, we ask Burt about his perspectives on creativity. started by asking Burt simply how he defined creativity. So, if deriving solutions is at the core of what Burt describes as “applied creativity,” how does he typically approach the task? Applied Creativity. London. www.bluefocusmarketing.com. MORE >>

Lasting Creative Impressions. Parts 1 and 2 of our conversation with Tim Leake have taken us through the creative process itself, the role teaching can play in understanding it, and even tips the Saatchi & Saatchi Creative Director himself uses to maintain inspiration on a daily basis. Creativity Marketing MORE >>

Branding content Creativity Social Media brandingSocialMediaExaminer.com Michael Stelzner did this great little interview video with Ramon De Leon, the managing partner of six Domino’s Pizza franchises in Chicago. Watch the video first. Simple Pretty amazing, don’t you think? It sounds so simple. So why [.]. MORE >>

This was the problem I was facing recently when I needed to come up with creative ideas to help a client company mark its 30th anniversary. I have a “virtual&# company. Well, it’s a real company, but I don’t have a building and employees and all that traditional stuff. So I have the best of both worlds. But how? Digg this! MORE >>

One time I was leading a creativity session to come up with ways that consumers could interact with packaging in a new way. You don’t want to do this where everybody is a numbers-type or creative-type or even all of a certain age or culture heritage. OK, so my headlines tend to be a little sensational sometimes.  Not this one. MORE >>