Scoop.it

APRIL 11, 2024

A webinar is a virtual seminar. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out. What Exactly Does “Creating Video Content” Mean? But why such a rise in popularity?

Video Marketing 296

Video Marketing Content Marketing Content Paid Search Agency 296

Marketing Insider Group

JANUARY 29, 2024

Blend them with your understanding of current market trends to create content that resonates and ranks. Blend them with your understanding of current market trends to create content that resonates and ranks. At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. Get ready to dive in.

Copywriting 224

Copywriting Optimization Marketing AI FAQ 224

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers? Several elements determine the success of your webinars. Total reviews: 552.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Only B2B

APRIL 24, 2024

In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase. But what truly sets them apart? Contribution to pipeline and sales impact.

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Act-On

APRIL 26, 2024

Clark believes that since prospects’ interest in purchasing is highly skewed by macroeconomics, the traditional marketing model of engaging buyers based on their level of interest — as determined by behaviors like clicks, downloads, and webinar attendance — needs to shift. Marketing — in this economy?

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Create an Email Campaign.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Marketing Insider Group

FEBRUARY 13, 2023

Rob Leavitt , SVP Advisory, and Adam Bennington , Head of Consulting, Momentum ITSMA, presented the latest ABM Benchmark Study results in a recent webinar “ Building on ABM Success: Six Keys to Long-Term Success ”. To quote Rob and Adam, ABM has evolved from a niche specialism to a critical and all-encompassing growth driver.

Account Based Marketing 201

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 201

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. At the end of the day, you need to be publishing both free and paid content to create a balanced, effective content strategy. But, it comes at a cost.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Marketing Insider Group

JANUARY 30, 2023

In my last company, the webinar we did on “top ten considerations for 2023” with a fantastic internal SME and Craig Focardi , Banking Analyst and Principal at Celent , was a total home run over the fence (a spectacular penalty kick to win the world cup for the rest of the world).

Thought Leadership 205

Thought Leadership Trends SME Paid Search Agency 205

Act-On

DECEMBER 9, 2023

And I will tell you exactly how we did it, the lessons learned, and my best tips to replicate our success. Aligned with intent and the buyer’s journey Our goal was to create programs that closely aligned with a person’s intent and his or her journey. Attend a webinar? Now, that might seem like a lot (and it is!).

Open Rate 213

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 213

Martech

FEBRUARY 20, 2024

In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation. What is B2B content marketing? As mentioned earlier, B2B customers make buying decisions in teams.

Marketing AI 124

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 124

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers. During the Webinar: Focus on engagement.

Webinar Metrics 109

Webinar Metrics Forrester Top of Funnel Research 109

The Marketing Blender

DECEMBER 20, 2023

Success in modern B2B marketing requires an in-depth understanding of customers, precise assumptions, and effective tracking. Success in modern B2B marketing requires an in-depth understanding of customers, precise assumptions, and effective tracking. The key is to align webinars with the changing needs and preferences of the audience.

Planning 98

Planning B2B Marketing Marketing Plans Work Management 98

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. Read on to discover our top five takeaways from the webinar. After all, people trust other people’s opinions more than they trust faceless corporations.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

ClickDimensions

APRIL 25, 2024

With these statistics in mind, the goal of a marketer is to not only create engaging emails but also make sure these emails are optimized for mobile. – Watch our recent Ask the Expert: Deliverability webinar on-demand to find out more. A seasoned marketer’s bread and butter is email marketing. What Is Mobile Optimization?

Email Marketing 52

Email Marketing Deliverability CAN-SPAM Template 52

Hubspot

FEBRUARY 9, 2018

Is the webinar dead now too? Instead, I’ll make a bold claim: webinars aren’t dead, and neither is the PDF ebook. What has changed, however, is a saturation of mediocre PDF ebooks, webinars, and other forms of gated content available online. Webinars Drive Sales. How to Make a Webinar in 2018.

Webinar Metrics 203

Webinar Metrics Co-Registration Top of Funnel High Quality Lead 203

Martech

AUGUST 24, 2023

The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. Join marketing experts who will share how machine learning and AI-driven optimization can be the catalyst for your brand’s success.

Webinar Metrics 92

Webinar Metrics Automation Personalization Digital Asset Management 92

Only B2B

MARCH 6, 2024

And what creates the curves and turns in the journey is- marketers and salespeople focusing on the vanity metrics like: Impressions and clicks. .” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Launch Marketing

MARCH 17, 2022

In remote and hybrid working environments, webinars have become increasingly popular due to the ease of access and ability to watch on-demand, any time. Most webinars are also free of charge, saving you and your team money versus if you were to attend a conference or tradeshow that would take up some marketing budget.

Webinar Metrics 127

Webinar Metrics B2B Thought Leadership Marketing Budget B2B 127

Only B2B

MARCH 20, 2024

They’ve downloaded content, attended webinars, or visited product pages, indicating potential customer status. Attending webinars or events. Imagine you run a webinar on a complex software feature. Their interactions might involve downloading content offers or attending webinars. Signing up for your email list.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Litmus

APRIL 17, 2024

Personalized experiences don’t just drive clicks— but also conversions —because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox. Drive engagement and clicks by creating a fun, mysterious way to share special updates like a free gift with purchase or an upcoming product launch.

Click Rate 92

Click Rate Display Email Campaigns Validation 92

Martech

FEBRUARY 19, 2024

Utilization of project templates: Marketing work management platforms let teams create standardized templates for reproducible projects that happen often. This guarantees consistency and efficiency across similar projects like webinars, newsletters, blog posts, etc. What are marketing work management solutions?

Work Management 116

Work Management Marketing Management Resource Management Allocation 116

Launch Marketing

MARCH 13, 2024

Reaching the right audiences with the right messages is fundamental for B2B marketing success. A successful framework produces coherent and consistent messaging that resonates with target audiences, differentiates your organization from the competition and communicates key value propositions. Experiencing stalled business growth?

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

SmartBug Media

JANUARY 11, 2023

A while back, I wrote a blog post on how to do a webinar with HubSpot and GoToWebinar. I am a huge fan of GTW, and given its native integration with HubSpot, it is always my first choice for webinar technology. However, if budget is an issue, my recommendation would be Zoom Webinars. Create a new webinar in Zoom.

Webinar Metrics 98

Webinar Metrics Hubspot Landing Pages Work Management 98

Heinz Marketing

AUGUST 17, 2023

Leverage Events and Webinars: Virtual and IRL Research and select relevant industry events, conferences, or webinars to participate in. Create engaging promotional materials and campaigns to drive attendance to these events. Once Fall is fully here, I enjoy it, but for me it always comes too soon!

Webinar Metrics 98

Webinar Metrics B2B Marketing Marketing Strategy Marketing & Strategy 98

Martech

JANUARY 9, 2024

Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.) Audience data from these sources will help you create personas. Audience data from these sources will help you create personas.

Optimization 105

Optimization Ideal Customer Profiles Customer Surveys Communities 105

Optinmonster

APRIL 11, 2024

Or maybe you don’t want to spend thousands of dollars on developers, marketers and designers to create the digital infrastructure you’d need to generate leads on repeat, hands-free. You create “recipes”, which are simple if-this-then-that instructions that run automatically. The process is very simple.

Automation 87

Automation Marketing Websites Work Management Conversion 87

Navigate the Channel

DECEMBER 7, 2023

RELATED: How to Create Engaging Video Content for Your Brand Spark Discussions with Influencers Targeting the right people is key in B2B marketing, and influencers are the people who know all the right people. Modern marketing is constantly expanding, and your audience will change, requiring new marketing strategies and tactics.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122