Engagio

MAY 23, 2023

What our CPO had to say about it “It’s gratifying to see that our customers are having the kind of success we envision. What our customers had to say about it “To know what organizations are researching and considering before they even hit our website, is very powerful.”

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. We’ll then kick off our intensive research process. But he or she may not be involved day-to-day.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Sana Commerce

JULY 7, 2022

The never-before-seen statistics were compiled by Sapio Research and are based on surveys and interviews of over 1,000 IT leaders globally. Interpreting the findings from this research led to some very clear conclusions about what IT leaders are prioritizing when it comes to their software solutions and B2B e-commerce solutions specifically.

Work Management 52

Work Management Marketing Management Process Automation 52

Seismic

OCTOBER 24, 2023

We invested more in our customer success, research, and development efforts to ensure that our teams have the resources they need to help customers drive transformation and hit growth goals. Together, we’re shaping the enablement function that we know today,” he said.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. We’ll then kick off our intensive research process. But he or she may not be involved day-to-day.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Choozle

MARCH 27, 2019

Actors: deciders, customers, and the “mom test” Unlike a typical Design Sprint, the Hack Day team captains became the deciders for each team, and the CEO and CPO met with each team as experts during exercises geared towards understanding the problem & opportunities. We identified the following core elements: Understand.

CPO 49

CPO Validation Bandwidth Design 49

Aberdeen

DECEMBER 21, 2022

Another important topic discussed at the event by numerous speakers, including Bodner, Jaime Meritt, CPO and Rob Scudiere, CTO was the Verint Engagement Data Hub. The post Verint Analyst Days Takeaways: Elevating CX to Narrow the Engagement Capacity Gap appeared first on Aberdeen Strategy & Research. Follow: @omerminkara.

Marketing Analytics Tools 40

Marketing Analytics Tools CPO Work Management Marketing Management 40

Marketing Graham

JUNE 1, 2022

We had previously agreed the key decision-makers and influencers at any organisation would be the CEO, COO, CPO/HR, CTO/CIO and Office Manager. After that, some templates were created and it took a day per company to research their DNA and create multiple bespoke messages and graphics. We didn’t. Don’t rush it.

Account Based Marketing 52

Account Based Marketing Campaigns Planning CPO 52

Mereo

MAY 11, 2023

Our solution management experts at Mereo independently researched 20 B2B software companies, including application and platform providers. The sellers in Mereo’s research also did not want models that created buyer confusion and objections to closing a deal — in essence not adding friction to the buying journey.

Pricing 41

Pricing Price Enterprise Management Marketing Management 41

SendX

NOVEMBER 8, 2019

Research suggests you should be using no more than 24 characters and three to five words. Source: Coschedule Beyond these types of situations, research suggests some days and times are better than others for generating good open rates. But recipients are much less likely to ignore an email if they think it’s for them and them alone.

Open Rate 255

Open Rate Practices Best Practices CAN-SPAM 255

Mereo

MARCH 24, 2022

A glimmer of opportunity comes from that same CSO Insights research: 90% of buyers are willing to engage salespeople earlier in the process if a selling organization can deliver more value by means of: Sharing new insights and information. Another 70% of buyers wait until after they have fully defined their needs to contact a salesperson.

High Quality Lead 48

High Quality Lead Business Sales Qualified Leads Marketing Management 48

Lenny's Newsletter

AUGUST 8, 2023

When I first started this research, I was expecting this path to be the way that all great startups found their ideas. Our initial thought was, ‘Can we just take what we’re seeing over there, open source it, and publish the research, and then the whole world will adopt it and we’ve changed the world?’

Startups 52

Startups Work Management CPO Enterprise Management 52

Mereo

JANUARY 6, 2022

Past research suggests personal and generational experiences shape our economic behaviors and rewire our brains. While the cause of employee turnover is complex and varies person-to-person, experts like Klotz believe this high turnover was a response born from the great disruptive experience of the pandemic.

B2B 45

B2B Buyer's Journey Buyer Personas B2B Sales 45

Hubspot

JANUARY 11, 2013

While at first glance it appears they are just trying to engage with fans and their cookies, it's clear from a marketer's eye that they're actually collecting research on which of their products is best! I created the same concept for a belief near and dear to our CPO David Cancel -- you have to work with swagger to succeed.

Template 28

Template Branding Brand Identity CPO 28

PathFactory

FEBRUARY 19, 2020

To get a better picture, let’s take a look at an example by Nick Edouard, Co-Founder, and CPO of PathFactory, of how B2C platforms use personalization to create superior experiences: “There’s something familiar about logging into today’s leading consumer platforms.

Marketing Websites 69

Marketing Websites CPO Amazon Top of Funnel 69

Martech Advisor

NOVEMBER 7, 2019

Sugar not only is repositioning themselves as a CX platform, but adding a time coefficient layer to that platform to allow their customers to “rewind history, play history forward, and analyze that to find anomalies and patterns using machine learning techniques”, according to Sugar CTO/CPO Rich Green.

CRM 46

CRM CPO Intent Acquisitions 46

ClickZ

OCTOBER 27, 2020

Jon Miller is the CPO at Demandbase. Our own research at Salesforce shows that empathy is also a top skill we’re going to need for the future,” explains Solis. “If “The competition and scale of digital competition requires automation.” If you think about it, this is a list of soft skills that universities don’t teach.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Work Management 133

PathFactory

JUNE 24, 2021

Christine Polewarczyk , VP Research Director at Forrester, recently joined PathFactory co-founder and CPO Nick Edouard as a guest speaker on a webinar all about content intelligence. If we want to deliver, we don’t just need more content. We need more data. A lot more. Content intelligence is how we’re going to get it.

ROI 52

ROI Top of Funnel Forrester CPO 52

LEADership

NOVEMBER 12, 2013

Rising costs of lead generation, increasing competition and a rapidly growing population of buyers that function almost like intense research organizations—these are the factors we are up against in the B2B world. At the recent Aberdeen Group Chief Procurement Officer (CPO) Summit in Boston, we heard loud and clear, the buyers’ viewpoint.

Cost per Lead 40

Cost per Lead Cost Lead Scoring Lead Ranking 40

Hubspot

NOVEMBER 7, 2018

You can ask the network for Nielsen data to help with your research. Consider how you’ll equip your audience to engage with your TV ad and further research your product, service, or brand. This option is less popular now, though, as the internet has become such a popular research and engagement tool. TV Advertising in 2018.

Paid Search Agency 67

Paid Search Agency Cost Per Thousand Ads Cable 67

Mereo

DECEMBER 9, 2020

Market Research. Configurable vs. Customized. Competitive Intelligence. One-to-Many vs. One-to-One. Resource Optimization. Adaptability. Differentiation. Innovation. Industry Engagement. Trend Integration. Is this all to say that a market-driven strategy is best? No, not at all.

Work Management 87

Work Management Marketing Management Ideal Customer Profiles Planning 87

Webbiquity

JUNE 6, 2011

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). Social Networking: Like Falling In Love.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100