B2B Memes

MAY 9, 2012

Embracing the subjective, personality-driven approach of social media? Those are some of the questions being raised recently by a number of new-media observers, most notably GigaOm’s Mathew Ingram , who’s lately been rolling out one must-read blog post after another. What’s the way forward for journalists? I think not.

Twitter 100

Twitter Social Media Advertising Mediums Marketing Report 100

B2B Memes

OCTOBER 12, 2010

Would we say that blogging and other forms of social media have not in fact altered the practice of journalism? Or that journalism as we knew it a decade ago can simply be ported into social media without undergoing some degree of transformation? And I, for one, think that’s a good thing.

Dwell 100

Dwell Blogger Transparency Social Media 100

B2B Memes

NOVEMBER 29, 2011

As I familiarized myself with B2B marketing blogs, though, I realized that while these goals may never fully align, in the social-media era they are coming closer together. What’s the most important message you have for people regarding social media? Has that changed in the social media era?

Content 100

Content PR Social Media Ethics 100

B2B Memes

MAY 26, 2010

A while back, I lamented how social media seem to lead inevitably to the decline of editing and proofreading. Though it wouldn’t work in many forms of social media, this seems like a good tool for bloggers to employ. Of course, it requires the blogger to care enough to offer such an incentive.

Blogger 100

Blogger Lead Ranking Social Media Tagging 100

B2B Memes

JULY 15, 2011

Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. In that case, of course, it’s not really early adoption at all, but a herd mentality. I’m not sure she means it.

Peer-to-peer 100

Peer-to-peer Blogger Social Media Twitter 100

B2B Memes

JUNE 22, 2010

It’s probably too early to say, but I’m inclined to bet that in the huge majority of cases, ghost writing and social media are fundamentally incompatible. A lot depends, of course, on the extent and nature of the ghost writing. Tags: Content Marketing Ethics Social Media blogging Writing.

Ethics 100

Ethics Class Social Media Tagging 100

B2B Memes

DECEMBER 16, 2010

But if that’s the case, they aren’t ready for marketing in the social media world either. The trick, of course, is to challenge your brand and your audience in a positive and constructive way—as good journalists have learned to do. In the old days of mass media and mass marketing, tough questions could be avoided.

Content Marketing 100

Content Marketing Content Paid Search Agency Education 100

B2B Memes

FEBRUARY 1, 2012

No challenge is complete, of course without a few rules. Managing Your Career in the Social Media Era: Sources. If I tweet at least 10 times per day, how many more followers will I have, I wonder? My count as of February 1 is 255. Let’s see where I end up on leap day. Related posts: Want to Twitter Better?

Twitter 100

Twitter Broadcasting Rules Youtube 100

B2B Memes

AUGUST 9, 2012

In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? Even in the intimate environs of social media, writing remains a sometimes thrilling, sometimes frightening, and essentially lonely activity. And all too often, they don’t. but you don’t need it.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

AUGUST 9, 2012

In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? Even in the intimate environs of social media, writing remains a sometimes thrilling, sometimes frightening, and essentially lonely activity. And all too often, they don’t. but you don’t need it.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. But of course Forbes is in DVorkin’s view anything but a traditional publication.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. But of course Forbes is in DVorkin’s view anything but a traditional publication.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

MARCH 8, 2010

In the B2B publisher’s dream world, the transition to online media would come as a natural evolution from print. Reality, of course, is brutally different. The shift to online media is not an extrapolation of the past but a sharp break with it. And that, of course, is just a strategy for failure.

Media 100

Media Training Work Management Customer Surveys 100

B2B Memes

NOVEMBER 16, 2011

It’s possible, of course, that I overstated my case considerably, which one is wont to do when blogging. Social Media and the Clash of Brands. But people don’t always wind up back at the brand to read content. Like my commenter, I read a lot of content in my RSS reader. But online, that context is much weaker.

RSS 100

RSS Content Brand Identity Branding 100

B2B Memes

JULY 18, 2011

Modifications were still necessary, of course. The Subscribe/Connect/Follow widget to add links for RSS, e-mail subscriptions, and my various social-media identities. I couldn’t use that! But after a few days of trying to imitate it with Atahualpa, I put aside my blog snobbery and chose Twenty Eleven.

Copyright 100

Copyright RSS Twitter Design 100

B2B Memes

FEBRUARY 23, 2011

In a post earlier this month, I raised the sensitive question of whether legacy print journalists might be unduly worried about the workload involved in social media. He’s right, of course. It spurred a substantial number of comments, and even played a small role in that all-too rara avis, a blog post by Paul Conley.

Advertising Mediums 100

Advertising Mediums Press Blogger Newsletter 100

B2B Memes

MARCH 19, 2010

And of course, if I should happen to be doing something else at the time, I should probably wait until the next Thursday. The best times to post were between 1 pm–3 pm (after lunch) or 5 pm–7 pm PST (after work). To my lizard brain, the conclusion was obvious: only post on Thursdays during those two 2-hour periods.

Promotion 100

Promotion Digg Twitter Tagging 100

B2B Memes

OCTOBER 9, 2012

The idea, as I see it, is not to privilege digital media over other forms, but to use a digital workflow to move seamlessly and efficiently from one format to another. That, of course is easier said than done.

Advertising Mediums 100

Advertising Mediums Distribution Efficiency Course 100

B2B Memes

OCTOBER 9, 2012

The idea, as I see it, is not to privilege digital media over other forms, but to use a digital workflow to move seamlessly and efficiently from one format to another. That, of course is easier said than done.

Advertising Mediums 100

Advertising Mediums Distribution Efficiency Course 100

B2B Memes

MARCH 1, 2012

Midway through the month, I noted a few of the things I’ve learned about Twitter and myself in the course of this challenge. Though I can’t say for sure whether my stepped-up activity is responsible for the increase in followers, I gained 45 in February compared with 29 the month before. I would add a couple more.

Twitter 100

Twitter Promotion Conversion Course 100

B2B Memes

FEBRUARY 3, 2011

I’m tired of writing the stories, cooking the meals, flying the corporate digital jet and waxing the furniture—figuratively, of course.” Commenting on a Folio: magazine blog last week, an anonymous “Exhausted Editor” bemoaned an increasing digital workload : “I’ve got enough junk to write/post/cover.

Product 100

Product Blogger Press Advertising Mediums 100

B2B Memes

AUGUST 12, 2011

The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? Of course, @-messages, directed to individuals, are by definition conversational.

Twitter 100

Twitter B2B Curation Ethics 100

B2B Memes

OCTOBER 21, 2011

Now, of course, such information is easily found, which is why readers are less willing to pay for subscriptions and marketers less willing to pay for advertising. The question for B2B and consumer media may no longer be how each business model can inform the other, but what entirely new model both need to adopt.

B to B 100

B to B Media B2B Ethics 100