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How to Get Content Marketing Wrong? Think Like a PR Person

Content Marketing Institute

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Your #contentmarketing dies a little each time you only use PR-centered metrics, says @AnnGynn. That’s reach.

PR 102
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Content Marketing’s PR Problem

B2B Memes

I mean this literally: to many journalists, content marketing is just another term for PR. For my lack of production, blame a combination of travel, special projects, and, of course, my lizard brain.) Recently, for example, an esteemed B2B journalist I know said that content marketing is not new: “we used to call that PR.&#

PR 100
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Is the era of PR over?

Chris Koch

Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. First, let’s define what PR means from the perspective of the customer (i.e., Looked at this way, there are only two types of PR: Guard dog PR and placement PR. Guard dog PR. Placement PR.

PR 100
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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How Is PR Changing?

PR 100
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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 162
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Top 50 Global Thought Leaders and Influencers on Personal Branding 2024

Thinkers360

13 Timothy Snow Snow Digital PR Contact Timothy Snow Score: 36.87 You can add personally authored content, awards and recognition and tag each content item with up to 3 relevant keywords that count towards the leaderboards. Joybert Javnyuy Score: 39.38 12 Kym Hamer Artemis Futures International Ltd Contact Kym Hamer Score: 36.87

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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently

Fortunately, this kind of PR disaster is one your brand can easily avoid. Putting content in quotation marks, mentioning the original author in the text, and tagging their account page is a great way to provide transparency and citations. Of course, you can’t force any account to take a specific action.

Ethics 189