Convince & Convert

SEPTEMBER 7, 2010

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

SEPTEMBER 14, 2010

The way to do this practically is to borrow a technique from social media and use tagging. Group them into personas related to the tagged characteristics. Write your messaging to the personas and build your lists based on the tags. Ideally, you also want a way to import the tags already available on user profiles.

Social Media 123

Social Media Work Management Marketing Management Media 123

Webbiquity

JUNE 23, 2010

From a business standpoint, a blog is more like PR than marketing or sales; it’s purpose is generally to build credibility, enhance a firm’s brand and image, and establish a position of thought leadership and expertise. Post on Google Buzz. Though blogs may also have calls to action, these tend to be more subtle.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

NOVEMBER 23, 2010

many people pause to think about what they’re thankful for: family, friends, TiVo, the Yankees not winning the World Series… I’m thankful for all of those things too of course, but also for the development and growth of social media. Post on Google Buzz. How did we do this before? Share this on del.icio.us.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

However, I did get a lot of speaking opportunities, PR opportunities, book comment opportunities, even books people would mail to me unsolicited (aka Schwag!) Tags: Personal Branding Social Networking Blogging Buzz Marketing. and a general tendency to speak in 140 character phrases!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Content Standard

FEBRUARY 13, 2016

For some, it may be memories of a grandiose PR stunt. In this, experiential marketing tends to differ from other marketing messaging by making information or calls-to-action secondary to the goals of awareness, loyalty, and buzz for a brand. For others, it might be nostalgia for a more subtle and inviting campaign.

Best Practices 40

Best Practices Paid Search Agency Buzz Loyalty 40

markempa

SEPTEMBER 12, 2007

Im of course talking about budget time. Im of course talking about budget time. « MarketingSherpa Demand Generation Summit 2007 | Main | Practical Strategies for Generating Quality Leads Teleclass » On Alignment between Marketing and Finance Many marketers are quickly approaching their favorite time of year.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. IT projects. Measuring social media is viable, but not obvious.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

FEBRUARY 24, 2010

You of course want to be responsive to your customers in social media, but disproportionately so? link] [link] WordWrite PR RT @kyleplacy: RT @jaybaer: 6 key need-to-knows about social media's impact on your business. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

MARCH 4, 2010

The first step in that process of course is knowing why it is that you’re blogging. In PR, measurement has always been a finger in the wind exercise. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MAY 5, 2010

John & Partners is evaluating other communities that they could build and manage, and of course they are now confident in their ability to sell community construction and oversight to their clients. link] [link] Eileen Buleza Interesting approach one PR agency is taking to build online communities and connecting consumers with brands.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

The Effective Marketer

JUNE 21, 2009

Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series. to use it, first attend a course, read a book, talk to people that are using it.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

JUNE 24, 2010

Of course, you can talk about the run-of-the-mill features and benefits of your product, but that doesn’t create any real kinship. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Any thoughts?

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

FEBRUARY 5, 2010

Of course, it's purely subjective. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. KatFrench I like the search box placement of Option 1 best, but the pattern and overall look of Option 2 best.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

B2B Marketing Zone Posts

SEPTEMBER 8, 2009

Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities - B2B Marketing Savvy , August 25, 2009. Buzz Marketing for Technology , August 10, 2009. Staying the Course is NOT Stuck in the Mud - Marketing Interactions , August 4, 2009. Tags: Best. Cost per Advocate - the new CPA Model! Content (151).

Lead Nurturing 40

Lead Nurturing Twitter B2B Marketing Lead Ranking 40

Convince & Convert

AUGUST 19, 2010

This of course creates a mini viral effect, as trip participants invite their friends, family, and desk-bound colleagues to check out their tales of whitewater adventure, dining al fresco, and sparkling waterfalls. And once the system was set up and the business rules determined, the company spends almost no time managing the program.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. How can you create effective online video content on a budget?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

MAY 11, 2010

Put it on YouTube of course. At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media. Post it to your Facebook page.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

FEBRUARY 23, 2010

Of course, this isn’t entirely an either/or scenario. When we talk monitoring not just for PR/Marketing but product or service development and industry related news as well. link] By Jay Baer, Convince and Convert #fb [link] Sarah Caminker PR RT @mollycgaines: Is Your Social Strategy Proactive or Reactive? Im Jay Baer.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

WebMarketCentral

NOVEMBER 26, 2007

Weblog , TechCrunch , BL Ochman's What's Next Blog , and Paul Gillin's Social Media and the Open Enterprise blog , as well as interesting entries like Alexander Muse's Texas Startup Blog , The Buzz Bin , PR Blogger , Todd And Marketing , and of course WebMarketCentral (I'm honored!).

Social Media 20

Social Media Web 2.0 Emarketing Media 20

Convince & Convert

APRIL 6, 2010

Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. Of course, this content ladder approach assumes that you do not have the exact same audience for each of your social outlets, and I believe that to be an entirely realistic assumption.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. At present we're seeing people dabble without a strong PR / Communications strategy behind them. Social Media?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 13, 2010

Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? My first PR job was in consumer product goods and one of our clients was a bagel brand. That experience made me explore different industries, which lead me to B2B PR.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

APRIL 28, 2010

Sore spot with us PR types.) Sore spot with us PR types.) I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# link] Russ Henneberry Wow.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

AUGUST 10, 2010

link] Ariel Roberge RT @Tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] Steve Woodruff Why Influence Mining is the Next Gold Rush | (@jaybaer) [link] [link] Montreal Design Buzz TR @tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] [link] Terametric RT @jaybaer: What exactly is Influence Mining?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

APRIL 1, 2010

link] jaybaer Of course it's better to do something rather than nothing. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Further, I'm certainly not trying to get hired by the T-Wolves.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JUNE 2, 2010

You don't need to be on Facebook, for example, to be tagged in a photo, nor on Twitter to be in a TwitPic. just my PR friends, just my girl friends) and that privacy & capability would be important to me in an app. Facebook is kind of my girlfriend/sister haven, except for my Page of course, which is a bit more business like.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

SEPTEMBER 21, 2010

And of course thanks for including Radian6. Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider. And of course thanks for including Radian6. And of course thanks for including Radian6. And of course thanks for including Radian6.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

APRIL 15, 2010

Of course, content alone is not the answer. The Arkayne Blog) Tagged as: content creation , content marketing , Joe Pulizzi , Junta42 , Kodak Did you enjoy this blog post? Of course you are dead on (how could I think differently). Just as content that is focused on selling, rather than helping, is doomed to fail. Im Jay Baer.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

WebMarketCentral

JULY 30, 2009

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. A fundamental problem with this of course is that all marketing ROI calculations are imprecise, at best. Social Tagging. Tags: Web 2.0

Social Media 20

Social Media Paid Content ROI Media 20

Convince & Convert

AUGUST 11, 2010

At least I can say van den Hurk PR has gone global. ;0) Of course it would have been nice if you had picked Iowa- we have a pretty great social media scene around Des Moines- but I'm always amped when someone lands in “fly over country&# on purpose! I'm here to care of ill and recovering in-laws. Good location.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

SEPTEMBER 21, 2010

link] Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas [.] The tactics that follow will then become obvious. Read Jay Baer’s article “The 7 Steps to Creating a Social Media Strategy” for [.] Develop a Social Media Strategy in 7 Steps – Jay Baer – Aug ‘09 [.] in social media?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

JULY 28, 2010

Check out these 5 ways: [link] #contentmarketing [link] Jim Meyer, GM/VP Of course. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Helpfulness = great marketing success. Im Jay Baer.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Are there differences between B2B and B2C in social media? 2) B2B and B2C are really not that different, on many levels. .-=

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

JULY 9, 2009

This internal buzz stimulates action. Like traditional PR activities (i.e. Of course, the engagement value will remain but the novelty will wear off as it becomes just another medium. Tags: b2bmarketing. This resonates across multiple departments within a company, such as marketing, sales and product development.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Your digital folks and your traditional PR practitioners need daily inspiration…and you can’t fulfill all of those needs and run a business. If your PR firm isn’t ready for you to evolve, gently, politely ignore them.

Social Media 140

Social Media Media PR Webinar Metrics 140