Paul Gillin

MARCH 13, 2012

But the most startling changes Gens outlined concerned the software applications market, where downloadable free and low-cost apps are redefining the economics of the business. US firms, with their high costs and margins, are going to struggle to adapt to a leaner and more competitive way of doing business. today to 82 cents.

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

JANUARY 2, 2015

A second found organic social media marketing and social media advertising, which have some of the lowest costs per lead, also produced the worst quality leads. One found that the top three value propositions of social media relate to ongoing customer engagement rather than lead generation.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Paul Gillin

AUGUST 20, 2013

” “If your value is that you cost a nickel less than the other guys, you’re in a race to the bottom.” Show up to lead one that already exists. “The minute someone gives you instructions, you’re not doing art any more. You’re doing color-by-numbers.”

Conference 50

Conference Internet Marketing Lead Scoring Lead Ranking 50

Paul Gillin

JUNE 29, 2013

If they continue to build better products at lower cost than we do, we should pay attention to that. Comment: Sort of a restatement of the results above, but it’s further evidence that companies in emerging markets are more adept at internalizing information from many sources.

Social Media 50

Social Media Internet Marketing Facebook Class 50

Paul Gillin

FEBRUARY 7, 2011

Kelly ticks off her favorites: cost per conversion, cost per acquisition, customer value, customer profitability and retention rate. We reduced our focus on frugality and began creating more content about dealing with life events.”. One of the more impressive aspects of the whole effort is the company’s focus on ROI metrics.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

JULY 13, 2010

All operating costs are covered by a group of private donors so every dollar you give can go to people in need. Use the discount code “ paulismyhero&#. The fund-raising goal is $50,000, which can provide clean water to 2,500 people in 10 communities. 100% of public donations go directly to water projects.

Word of Mouth 50

Word of Mouth Campaigns Conference Communities 50

Paul Gillin

AUGUST 29, 2012

The new Dry Max line featured an absorbent gel that improved diaper efficiency while cutting materials and costs by 20%. The thinner diapers addressed the number one complaint of diaper customers, which was bulk, while also reducing cost and environmental impact. How could consumers not see its benefits?

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

FEBRUARY 9, 2011

So if Groupon has spent (conservatively) $10 million on media buys since Sunday and given $400,000 in matching donations to the causes it exploited, then its licensing costs amount to 4% of the total spend. Pretty good deal if you ask me. For a company that just raised $950 million in financing, it’s not even a rounding error.

Rules 50

Rules Paid Search Agency Advertisements Advertising 50

Paul Gillin

JULY 29, 2011

The cost of maintaining an effective presence is only going to go up as the market gets crowded, and it won’t be acceptable for only one in five companies to have meaningful measurements in place. I won’t describe these metrics in detail – you can find that in the e-book – but each speaks directly to the value of engagement.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

JUNE 18, 2013

3 Low-Cost, Low-Risk Tips For Getting Started With Social Media. Only about 10% of its content promotes Constant Contact services. The other 90% is informational and advisory. Over the last two years it has grown its following on those two social networks nearly tenfold. Related articles. What social network is right for your business?

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

MAY 27, 2010

Text-based discussion performs well in search results and active communities can save considerable customer support costs. Their contributions are rewarded with low-cost swag like T-shirts. Forums are particularly useful in B2B scenarios because they enable customers to solve often pressing problems quickly.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

FEBRUARY 24, 2011

That doesn’t have to cost a lot of money. They should be the ones positioning customer communications as a privilege, not a chore. The best way to encourage individual contributors to participate in your social media programs is to celebrate them.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

FEBRUARY 14, 2012

Spot bonuses, recognition in company awards programs and articles in the company newsletter can highlight desired behaviors at little cost. Getting started isn’t that difficult. However, to really optimize knowledge sharing within an organization, executives need to think bigger.

Enterprise Management 50

Enterprise Management Social Networks Webcast Paid Search Agency 50

Paul Gillin

AUGUST 19, 2011

The owner can also raise prices because business travelers are less sensitive to cost than they are to a pleasant place to stay. Conversely, the owner of the Best Western Premier Marlemont can cut the advertising and direct mail budget because customers are doing a better job of promoting the hotel than any marketing could do.

Marketing Management 50

Marketing Management Advertising Agencies Business Marketing Budget 50

Paul Gillin

JULY 9, 2012

Companies that dominate technology industries tend to become so addicted to the products that made them successful that they fail to respond to changes in the market and are done in either by low-cost competitors or a platform shift.

Work Management 50

Work Management Marketing Management Thought Leadership Blogger 50

Paul Gillin

OCTOBER 5, 2011

With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. I may not buy from them, but I sure do help promote their wares. And I do, nearly every day. Think Like the Customer.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

JULY 29, 2010

Each site contains frequently updated news about the region, but the portfolio is administered centrally for cost and quality reasons. This company owns a portfolio of properties throughout the US and uses localized websites as both a marketing and customer service tool.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

DECEMBER 22, 2011

Most cost more than $1,500 fully loaded. If you’re a fan of The Big Bang Theory , you know that techies love superheroes. UDReplicas sells full-blown costumes of most of the great characters (right). They’re gorgeous, but they aren’t cheap. Still, for that special geek in your life, it’s an investment.

Best Practices 50

Best Practices Budget Programs Tactics Course 50

Paul Gillin

AUGUST 26, 2011

It’s been a low-cost, high-return recruiting success. “We created more than 80% of our launch content in one day,&# Kaskey said. “We had a meeting of our advisers and brought them into a room one by one to talk about how they delight their customers.”

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

OCTOBER 21, 2010

None cost more than $50. I also hope you’ll share your favorites as comments so we can all become more productive. All of these run on Windows (I had a Mac for a couple of years but just couldn’t make the mental shift) and most are free. The Desktop Basics.

Product 50

Product Co-Registration Webcast Work Management 50

Paul Gillin

NOVEMBER 8, 2010

Snagit is a great tool for this purpose, but it costs $50. Most people don’t touch more than 10% of the features of Photoshop, anyway. What a waste. They could get Zoner for free. For a cheap and easy bit of artwork, a screen grab often suffices. A free alternative that has nearly as many features is PicPick.

Skype 50

Skype Product RSS Copyright 50

Paul Gillin

SEPTEMBER 8, 2010

Ultimately, the authors suggest, sales representatives must be encouraged and actually rewarded for suggesting lower-cost or even competitive products if that advice is in the best interests of the customer. Similarly, sales must evolve into more of a consultation and systems integration role.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

JUNE 24, 2010

Return is payoff as measured in revenue generated or costs avoided. Let’s say the new rep carries a fully loaded cost of $100,000 and delivers $2 million in incremental annual sales revenue at a 10% net profit. ROI ((net profit – cost )/ cost ). We can apply the same type of analysis to cost avoidance. Net profit.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JUNE 9, 2011

What’s that going to cost you? The cost variable is the level of technical skill you need. Do the math to figure out if it makes more sense to hire or freelance, remembering that a full-time employee carries less administrative overhead – but more overhead cost – than a loose staff of contractors. Media Dividend.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

APRIL 13, 2011

In most cases, these efforts cost little or nothing more than your time.Here are some suggestions for leveraging social channels for event promotion. It costs nothing and gives you access to the extended social networks of registrants and potential registrants. You can use VOIP services like Skype to record these sessions at no cost.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JANUARY 16, 2012

We use the power of collaboration to lead transformation to high-quality, cost-effective health care.” This addresses the biggest challenge health care providers face today: improving quality while reducing cost. ” “Kids are the new normal. Health care information is easy to find, but useful data is hard to find.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

NOVEMBER 8, 2011

The endorsement has enabled the Mansion to hold its premium prices and cut its acquisition costs. The Mansion is the top-rated hotel in the city on TripAdvisor.com, with 163 reviews, nearly all of them five stars. It’s also got the staff hopping to maintain the coveted top position.

Work Management 50

Work Management BtoB Marketing Management Vendors 50

Paul Gillin

FEBRUARY 2, 2012

McDade is particularly critical of the cost-per-lead (CPL) metric that is commonly used to measure marketing effectiveness. The good news is that the leads that take the longest to close are the most likely to be good sources of repeat business. Once they’re convinced, they’re all in.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

DECEMBER 16, 2010

We used cell phones primarily for voice calls and content management systems less functional than WordPress cost a half million dollars. Ten years ago, almost no one had heard of Google, there was no online video and consumer ratings were unknown.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

JUNE 9, 2010

Their contributions are rewarded with low-cost swag like T-shirts but more importantly with inside information. Spiceworks awards points to members who post well-regarded answers to other members’ questions. Valued members of the community are invited to participate in conference calls with Spiceworks developers.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50