Outbrain

MAY 20, 2020

Any advantage that you’ve noticed operating on a CPC-based model like Outbrain compared to other platforms you’ve used? Platforms with this type of bidding model, Outbrain included, are usually very effective in identifying the highest-CTR ads and siphoning the bulk of the traffic volume to them.

CTR 37

CTR CPC Cost Per Click Advertising Funnels 37

NuSpark Consulting

JULY 2, 2010

The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. Traditional media planning uses terms like reach and frequency and not click-through rate or cost-per-click. The above is true of a b2b message as well.

Banner Ads 100

Banner Ads Banners Paid Search Agency Ads 100

Outbrain

DECEMBER 28, 2020

Native Social not only ensured a viewability of 75% , but also a click-through rate of 0.34%. When was the last time you saw such a high CTR from a traditional banner ad? Compared to parallel social campaigns, the Outbrain CPC was as much as 347% more efficient. Samsung Case Study. Domino’s Case Study.

Case Studies 29

Case Studies Case Study Studies Best Practices 29

QuanticMind

OCTOBER 24, 2017

3 in 4 customers who conduct a local search on their smartphone visit a local business in the next 24 hrs – these customers are more purposeful and likely to make a purchase. ” Store Sales Direct (beta) – This tool will measure how ads drive in-store purchases. E-commerce has grown 23% to traditional retail’s 6%.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Hubspot

APRIL 6, 2021

Google Ads is ideal for demand capture – meaning reaching users who have high purchase intent. For instance, if I'm looking up the keyword "water bottle," this may signal an interest in purchasing one. With that in mind, the ads below align well with search intent and can lead to sales. Historical and/or Competitor Data.

Top of Funnel 94

Top of Funnel Ads Facebook Cost Per Click 94

Hubspot

OCTOBER 9, 2014

People visited your site for a reason, and past browsing history is among the strongest predictors of future purchasing intent. Sure, you’ll end up paying for a greater volume of clicks, but they’ll end up costing much less -- as much as 400% less , in fact. Winning Tactics for Improving Your Remarketing CTRs.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Single Grain

JUNE 14, 2023

Follow these recommendations to drive valuable results for your business: 1) Use Long-Tail Keywords Long-tail keywords are more specific and typically contain three or more words, targeting a niche audience with higher purchase intent. The purpose, of course, is to persuade them to make a purchase.

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Single Grain

JUNE 21, 2023

DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. Sprout Social ) Half of C-suite executives want to spend one hour per week engaging with this type of content. Hootsuite ) Ads with images have a 38% higher CTR than other forms of content.

Statistics 98

Statistics Linkedin Advertisements Advertising 98

Single Grain

JUNE 6, 2023

Focus your budget on high-intent keywords that indicate immediate purchase intent. These are the keywords that potential customers are likely to use when they are ready to make a purchase or take a desired action. The CTR represents the percentage of users likely to click on your display ads after seeing them.

PPC 52

PPC Pricing Price Paid Search Agency 52

Outbrain

MARCH 31, 2021

Long-term native campaigns are more cost-effective. lower average CPC than campaigns running six months or less. The native advertising category with the highest clickthrough rate is the Beauty category, with average CTR of 0.104%. Native ads create an 18% increase in purchase intent. Outbrain ). Outbrain ).

Statistics 62

Statistics Advertisements Advertising Emarketing 62

Outbrain

MAY 12, 2022

By using Outbrain’s programmatic contextual advertising tool, Max CTR, which delivers only high engagement opportunity bids, advertisers got 5X higher CTR. Long-term native campaigns are more cost-effective. lower average CPC than campaigns running six months or less. Native ads create an 18% increase in purchase intent.

Statistics 29

Statistics Advertisements Advertising Emarketing 29

Buffer

SEPTEMBER 9, 2019

YouTube ads typically have an average cost-per-view of $0.10 – $0.30. Additionally, the average cost per click was $3.21 and the average click-through rate (CTR) on YouTube was 0.33%. increases in brand awareness ad recall consideration favorability purchase intent brand interest.

Cost Per Thousand 77

Cost Per Thousand Paid Search Agency Ads CPM 77

Outbrain

NOVEMBER 10, 2021

They’ve analyzed ad data from the past half a year of conversion campaigns leading to purchase. These insights help us understand which creative elements help or hurt ad performance with a purchase KPI. To increase purchases, make sure to add your discounted offer within the creative. Top Black Friday Ad Creative Insights.

Creativity 42

Creativity Top of Funnel Optimization Urgency Marketing 42

Outbrain

FEBRUARY 1, 2023

At this stage, the audience is already interested in the product or service and is closer to making a purchase. BOF content should emphasize the benefits of the product and include calls to action, purchase incentives, discounts, and offers. BOF content is more focused on closing the deal and converting leads into customers.

Top of Funnel 52

Top of Funnel Paid Content Marketing Funnels Work Management 52

Sprout Social

MAY 10, 2023

With 238 million monetizable users logging into the app daily, Twitter marketing helps brands connect with potential customers, influence purchase decisions and stay ahead of industry trends. Click-through rate (CTR): Assess the proportion of users who click on a link in your tweet.

Twitter 102

Twitter Paid Content Business Cost Per Click 102

Convert

AUGUST 15, 2022

And how many give the impression your store doesn’t provide enough options to make a sound purchasing decision? Almost all of our customers report checking out before making a purchase product reviews in our customer feedback surveys. That translates to a customer acquisition cost (CAC) of $10. Should it be 3 or 4?

Optimization 59

Optimization Examples ROAS Paid Search Agency 59