Outbrain

MAY 20, 2020

Any advantage that you’ve noticed operating on a CPC-based model like Outbrain compared to other platforms you’ve used? Platforms with this type of bidding model, Outbrain included, are usually very effective in identifying the highest-CTR ads and siphoning the bulk of the traffic volume to them.

CTR 37

CTR CPC Cost Per Click Advertising Funnels 37

NuSpark Consulting

JULY 2, 2010

The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. Traditional media planning uses terms like reach and frequency and not click-through rate or cost-per-click. The above is true of a b2b message as well.

Banner Ads 100

Banner Ads Banners Paid Search Agency Ads 100

Outbrain

DECEMBER 28, 2020

Native Social not only ensured a viewability of 75% , but also a click-through rate of 0.34%. When was the last time you saw such a high CTR from a traditional banner ad? Compared to parallel social campaigns, the Outbrain CPC was as much as 347% more efficient. Samsung Case Study. Domino’s Case Study.

Case Studies 29

Case Studies Case Study Studies Best Practices 29

QuanticMind

OCTOBER 24, 2017

A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Last year, the Carousel extension went through a limited holiday beta, and participating merchants saw a 10-13% CTR lift with no observed cost-per-click (CPC) increase.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Hubspot

APRIL 6, 2021

Google Ads is ideal for demand capture – meaning reaching users who have high purchase intent. For instance, if I'm looking up the keyword "water bottle," this may signal an interest in purchasing one. With that in mind, the ads below align well with search intent and can lead to sales. Benefits of Google Ads.

Top of Funnel 94

Top of Funnel Ads Facebook Cost Per Click 94

Hubspot

OCTOBER 9, 2014

People visited your site for a reason, and past browsing history is among the strongest predictors of future purchasing intent. Sure, you’ll end up paying for a greater volume of clicks, but they’ll end up costing much less -- as much as 400% less , in fact. Winning Tactics for Improving Your Remarketing CTRs.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Single Grain

JUNE 14, 2023

Follow these recommendations to drive valuable results for your business: 1) Use Long-Tail Keywords Long-tail keywords are more specific and typically contain three or more words, targeting a niche audience with higher purchase intent. Work With Us PPC Advertising FAQs What are CPC, CTR and CPA in PPC strategy?

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Single Grain

JUNE 21, 2023

DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. Sprout Social ) Half of C-suite executives want to spend one hour per week engaging with this type of content. Hootsuite ) Ads with images have a 38% higher CTR than other forms of content.

Statistics 98

Statistics Linkedin Advertisements Advertising 98

Single Grain

JUNE 6, 2023

Focus your budget on high-intent keywords that indicate immediate purchase intent. These are the keywords that potential customers are likely to use when they are ready to make a purchase or take a desired action. The CTR represents the percentage of users likely to click on your display ads after seeing them.

PPC 52

PPC Pricing Price Paid Search Agency 52

Outbrain

MARCH 31, 2021

Long-term native campaigns are more cost-effective. lower average CPC than campaigns running six months or less. The native advertising category with the highest clickthrough rate is the Beauty category, with average CTR of 0.104%. Native ads create an 18% increase in purchase intent. Outbrain ). Outbrain ).

Statistics 62

Statistics Advertisements Advertising Emarketing 62

Outbrain

MAY 12, 2022

By using Outbrain’s programmatic contextual advertising tool, Max CTR, which delivers only high engagement opportunity bids, advertisers got 5X higher CTR. Long-term native campaigns are more cost-effective. lower average CPC than campaigns running six months or less. Native ads create an 18% increase in purchase intent.

Statistics 29

Statistics Advertisements Advertising Emarketing 29

Buffer

SEPTEMBER 9, 2019

YouTube ads typically have an average cost-per-view of $0.10 – $0.30. Additionally, the average cost per click was $3.21 and the average click-through rate (CTR) on YouTube was 0.33%. increases in brand awareness ad recall consideration favorability purchase intent brand interest.

Cost Per Thousand 77

Cost Per Thousand Paid Search Agency Ads CPM 77

Outbrain

NOVEMBER 10, 2021

Analysis of ad creatives from the past 6 months suggests that static frames are decreasing purchase intent ads (-25.5%) while high-motion frames increase performance by +32%. Similarly to your CTR (AKA early-funnel) campaigns, bright images are still working great (+27%) for conversion campaigns.

Creativity 42

Creativity Top of Funnel Optimization Urgency Marketing 42

Outbrain

FEBRUARY 1, 2023

This is the reason why online users look at native ads 53% more than regular display ads , and native ads are known to generate 18% uplift in purchase intent – a clear indicator of how native advertising as a TOF tactic has a positive impact later on in the funnel.

Top of Funnel 52

Top of Funnel Paid Content Marketing Funnels Work Management 52

Sprout Social

MAY 10, 2023

Here are some tips for maximizing your ad campaigns on the platform: Choose the right ad format: Using 3-5 different ad formats can help drive campaign awareness and purchase intent. Click-through rate (CTR): Assess the proportion of users who click on a link in your tweet.

Twitter 104

Twitter Paid Content Business Cost Per Click 104

Convert

AUGUST 15, 2022

They don’t wake up with the intention of jumping on Google to look for “toothpaste that can fix my bleeding gums”. The elements that make up that $5 ROAS are the clicks, ad conversions, and the revenue generated per conversion. That translates to a customer acquisition cost (CAC) of $10. This is an area to experiment in.

Optimization 59

Optimization Examples ROAS Paid Search Agency 59