Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Sprout Social

AUGUST 17, 2022

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. Thing is, those engagements are invaluable to your brand.

Social Media 125

Social Media Tools Campaigns Media 125

Biznology

JULY 22, 2019

The effect social media has on our mental health has been a hot topic for scientists. Now, when someone says they aren’t on social media, we ask ourselves what’s wrong with them. The rapid-fire way that different social platforms are taking over our lives is concerning. Social interaction – then and now.

Social Media 128

Social Media Media Correlation Social Networks 128

Webbiquity

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive?

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Brandpoint

FEBRUARY 21, 2023

With this in mind, we’re excited to announce that we have a new and improved addition to our industry-leading distribution network: broadcast TV websites. What does the updated broadcast distribution network mean for PR professionals? What does the updated broadcast distribution network mean for PR professionals?

Broadcasting 62

Broadcasting Paid Content Advertising Agencies Media 62

Sprout Social

OCTOBER 27, 2022

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). How do customers use social media for support?

Social Media 110

Social Media Statistics Marketing Management Ideal Customer Profiles 110

Conductor

JUNE 29, 2021

Conductor partner Talkwalker, in collaboration with Trust Insights, published an original research paper examining this conundrum, and solving it with the power of artificial intelligence and social media conversational data. Curating these conversations is really only a possibility with a neural network of, let’s say, smart speakers.

Social Media 83

Social Media Traffic Marketing AI Organization 83

Sprout Social

MAY 18, 2022

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. By building your own social selling strategy your sales team can be a step ahead of the competition.

B2B Thought Leadership 138

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 138

Webbiquity

JANUARY 30, 2018

Klipfolio displays GA data in graphical dashboards, and enables you to integrate that information with a social networks, ad platforms, marketing automation systems, and other data sources. Where it gets interesting is in the correlations it surfaces. ” There are 26 pages of charts, correlations, and recommendations.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Convince & Convert

AUGUST 31, 2015

In the past, successful decision-making was based on knowledge garnered from traditional media, trade publications, and personal connections. However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements. And that’s precisely where social media comes in.

Social Media 157

Social Media Media Ad brokers Twitter 157

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. The visualization helps strategists find hidden patterns, trends and correlations.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Sprout Social

APRIL 4, 2017

Depending on where you stand, social media algorithms are either the best thing since sliced bread or the bane of your existence. For the social media marketer who’s reaching half the amount of their audience as they did five years ago, they aren’t so great. What are Social Media Algorithms?

Social Media 110

Social Media Media Social Networks Tagging 110

Televerde

MARCH 20, 2024

There’s no quick-fix way to make your social media platforms direct paths to sales conversion. But you can leverage social channels to engage more authentically, nurture relationships, and gain insights on your target audiences that you won’t get anywhere else. But let’s face it, the equation isn’t that simple.

Top of Funnel 52

Top of Funnel Word of Mouth Digital Marketing Funnels B2B Sales 52

Sprout Social

NOVEMBER 29, 2021

Social commerce , on the other hand, is the next frontier. We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., According to our data, 65% of participants have already made purchases directly through social media. did TikTok really make me buy it?).

Buy 143

Buy Brand Identity Branding eCommerce 143

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Twitter is arguably the most flexible and capable social network for B2B marketers.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Learn more here.

Campaigns 142

Campaigns Examples Design Planning 142

EveryoneSocial

JULY 30, 2019

Funny to think back when Facebook first rolled out public access — I was sitting in my dorm room in 2004 and remember signing up without any anticipation of how momentous this new form of media would become. Social Media in the Workplace Today. MSL Group , Social Media Today ). Weber Shandwick ).

Social Media 81

Social Media Media Word of Mouth Work Management 81

Convince & Convert

DECEMBER 29, 2011

Outstanding research from Tom Webster that debunks some common myths about social media. Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. 9 Surprising New Facts About Social Media in America.

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Webbiquity

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.

Social Media 100

Social Media Media Lead Scoring Lead Ranking 100

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. How to use this social media marketing plan.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Convince & Convert

MAY 27, 2011

Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. Data about how social media really works, who uses it and how, continues to surprise. 9 Surprising New Facts About Social Media in America.

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Biznology

JANUARY 16, 2014

One recent development within the SEO industry that could certainly impact link building efficacy is the increasing importance of social media. SEO Value of Social Signals. While links are still the most important factor, it is becoming evident that social signals may play a significant part in ranking as well.

Link Building 80

Link Building Social Media Ad Building Lead Scoring 80

Sprout Social

SEPTEMBER 26, 2019

For years, social media has been a popular marketing channel for consumer brands. You see companies like Wendy’s, Airbnb and MoonPie dominating the landscape with their exceptional social media marketing strategies. In fact, 96% of respondents in an Attorney at Work survey say that they use social media.

Social Media 89

Social Media Media Ideal Customer Profiles Youtube 89

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). These models analyze data through artificial neural networks (ANNs) to understand and correlate patterns in data and learn as they go.

Marketing AI 105

Marketing AI Ideal Customer Profiles Allocation Analysis 105

SmartBrief - Marketing

OCTOBER 9, 2023

By comparison, X (the social platform formerly known as Twitter) will have 56.1 Threads currently ranks near the bottom of the most popular social media platforms, and Meta CEO Mark Zuckerberg previously indicated the company has no plans to monetize Threads until it’s bigger and more established, which limits the appeal to brand marketers.

Twitter 52

Twitter Phishing Domain Privacy 52

SmartBug Media

JULY 25, 2023

At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more. Jen Frentz , Marketing Manager at Global Tax Network , chimes in: "Currently we are using ChatGPT to help with various writing tasks.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Cintell

APRIL 30, 2019

The social media landscape offers a virtual goldmine of customer intelligence. A tremendous amount of data is available to analyze through social networking channels that can continually educate and inform you about your buyers. Follow thought leaders in targeted industries and topics on social networks.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Zoominfo

JUNE 4, 2018

In fact, 91% of marketers named engagement metrics, such as social media interactions, time on site, and bounce rate, as the number one way to measure success ( source ). Social media followers. Many marketers rely too heavily on their social media followers to measure their social media success—and we get it!

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Heinz Marketing

MARCH 18, 2023

The correlations between versatility and a variety of leadership outcomes — employee engagement, team agility, business unit productivity, and overall effectiveness — have only gotten stronger. Thomas and Dorien Morin-van Dam delve into the 3Cs of organic social media strategy.

B2B Sales 52

B2B Sales Tactics Paid Search Agency Ads 52

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 100

Social Media Peer-to-peer Media PR 100

Biznology

MAY 19, 2014

22% say social media. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. In both cases, traffic comes from earned media as opposed to paid media. 28% say social media sites e.g.

Social Media 80

Social Media SEO Media Youtube 80

EveryoneSocial

MARCH 1, 2022

If your company hasn’t adopted one yet, now’s the time to activate your employees’ social networks and reap the countless benefits of employee advocacy for manufacturing. What is it about an employee social-sharing solution that’s so valuable for the manufacturing industry in particular? Choose the right software.

Budget Programs 97

Budget Programs Work Management Peer-to-peer Social Media 97

Influitive

OCTOBER 11, 2015

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. This social proof will help you attract more prospects, close more deals and shorten the sales cycle. Onboarding.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Hubspot

MARCH 31, 2020

Facebook is the most widely used social media platform , so running a contest on Facebook makes sense. Leverage your social networks. Depending on the length of the contest, you should make social promotion a regular part of your social media schedule to encourage participation. Make an Announcement.

Social Media 100

Social Media Media Rules Guidelines 100

Valasys

FEBRUARY 13, 2024

Invest in Share of Voice: A strong correlation exists between market share growth and advertising investment, commonly referred to as “share of voice.” ” This correlation is consistent across both B2B and B2C sectors, indicating that advertising plays a crucial role in driving growth in both realms.

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Sprout Social

JULY 25, 2022

It’s no surprise that Instagram is the go-to network for influencers. Influencer marketing is a promotional strategy based on partnerships between brands and social media creators (“influencers”). . The term refers to the level of influence that these social media creators have on their audiences.

Paid Content 111

Paid Content Paid Search Agency Advertising Agencies Top of Funnel 111

Sprout Social

JANUARY 18, 2022

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. . Social listening.

Social Media 128

Social Media Ideal Customer Profiles Paid Search Agency Press 128