Martech

DECEMBER 4, 2023

Halo analysis allows us to look for a correlation between the independent variable(s) and the dependent variable to determine if there is a positive relationship between them (i.e., Dig deeper: 15 cutting-edge tools every B2B marketer should know 2. Ask your representative or customer support for guidance.

B2B Marketing 110

B2B Marketing Trends B2B Planning 110

InsightSquared

FEBRUARY 11, 2020

And yet despite all the investment, it’s a tool that’s failing sales. A tool that B2B organizations constantly struggle to get maximum value out of. Remove reps from the data entry game by using native integrations to connect activities that happen in other sales tools to your CRM. Correlate outcomes.

CRM 156

CRM Correlation Paid Search Agency User-Generated Content 156

ClickZ

MAY 25, 2023

Now that we can rapidly track, gather, and analyze data, AI emerges as a key tool to make adjustments to the experiences we design in real-time. AI and user experience (Ux) AI can detect similarities and correlations among different data points and use these patterns to make accurate predictions or provide recommendations.

Marketing AI 122

Marketing AI Brand Identity Branding Ethics 122

Sprout Social

MAY 18, 2022

According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. The index provides a score on a scale of 0-100 based on what LinkedIn determines as the four most important “pillars”: Create a professional brand. Social media is quickly emerging as the go-to channel for salespeople seeking new prospects.

B2B Thought Leadership 138

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 138

Sprout Social

OCTOBER 24, 2023

If you want to make LinkedIn work for your business, you need to keep a close eye on your performance to see where you stand and how you can improve. This is where social media analytics for LinkedIn comes in. The right tool will show you what resonates with your audience. Why do you need a LinkedIn analytics tool?

Linkedin 109

Linkedin Analytics Budget Programs Top of Funnel 109

Zoominfo

JULY 25, 2023

From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies. Tighten Up Your TAM Part of the B2B lead generation process is getting to know the audience profiles and behaviors that correlate with sales — more on that in a little bit.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Martech

NOVEMBER 14, 2022

Content creation/calendaring/collaboration/workflow tools decreased to 65% from 73% the previous year. Nearly half (48%) said their biggest challenge was problems with integrating/correlating data across multiple platforms. LinkedIn is the organic social media platform B2B content marketers use the most and find most effective.

Marketing Report 108

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 108

Contently

MARCH 26, 2021

While traditional advertising—television, billboards, radio, sponsorships—could only be correlated with sales, display advertising promised marketers the dream of something that had long eluded them: precision. We should be thinking about using digital ads as a tool to reach our target audience with content and experiences they’ll like.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

chiefmartech

AUGUST 14, 2020

Speaking of stirring discussion… Ben’s report had a simple but brilliant premise: map brands on a two-dimensional graph by their Digital IQ on the y-axis and the size of the martech stack on the x-axis and see if there was any correlation. It reveals a positive correlation between martech stack size and digital IQ.

Marketing Management 108

Marketing Management Gartner Correlation Paid Search Agency 108

Oktopost

DECEMBER 5, 2022

There’s a correlation between the number of Facebook shares of a piece of content and the backlinks it receives organically. There’s evidence that these things slightly correlate with ranking. A handy tool is an extension or plug-in that allows for tweeting highlighted text – this makes sharing your content more straightforward.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Hubspot

NOVEMBER 20, 2023

Moreover, you can tell AI about your product, then ask it to directly correlate its features and benefits to your new audience’s needs. Content and Messaging Optimization AI as a content writing tool is a complete game-changer, especially for sales teams that may not have the marketing finesse to pull it off on their own.

Marketing AI 66

Marketing AI Work Management Top of Funnel Marketing Management 66

Sprout Social

OCTOBER 24, 2023

If you want to make LinkedIn work for your business, you need to keep a close eye on your performance to see where you stand and how you can improve. This is where social media analytics for LinkedIn comes in. The right tool will show you what resonates with your audience. Why do you need a LinkedIn analytics tool?

Linkedin 75

Linkedin Analytics Budget Programs Top of Funnel 75

Zoominfo

FEBRUARY 26, 2021

Sales automation tools streamline repetitive tasks so you can focus on selling. We’ll keep it simple, Sales Automation in the process of leveraging software and artificial intelligence (AI) along with other digital tools to automate time-consuming sales tasks that normally take significant time away from selling activities.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

Optinmonster

AUGUST 2, 2023

91% of businesses use video as a marketing tool in 2023. While foundational metrics like sales and customer retention might be overshadowed in video marketing, it’s possibly because they’re tough to correlate and measure compared to direct metrics like views and likes. Beyond Video Marketing.

Statistics 88

Statistics Video Marketing Planning Allocation 88

Salesforce Marketing Cloud

APRIL 27, 2022

Make your teams more efficient with tools like Flow, Slack, and Mulesoft. Burnstein said there is a direct correlation between a robust economy and hiring and automation. Established companies like LinkedIn and startups such as Eightfold or SmartRecruiters have cloud-based systems and to streamline the hiring process.

Automation 98

Automation Enterprise Management Work Management Paid Search Agency 98

Tiecas

JANUARY 27, 2024

Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. Lead generation: Blogs can be a powerful tool for lead generation. Industrial blogs are an integral part of manufacturing content marketing.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Webbiquity

AUGUST 21, 2018

According to high-performers, that means using common language, consistent practices, and ideally, a common tool or set of tools to help them implement Lean. Use Power Tools (Effectively). When building a house, it’s helpful to have a wide variety of power tools. Connect with Jon on LinkedIn.

Enterprise Management 150

Enterprise Management Peer-to-peer Work Management Marketing Management 150

Content Marketing Institute

OCTOBER 16, 2017

A case in point, the number of “likes” earned from a Facebook post rarely correlates to the number of products sold on a store shelf. Some would argue that there is no correlation at all. There is no clear correlation or causation between the metric and the goal. Click To Tweet. Click To Tweet.

Lead Ranking 99

Lead Ranking Top of Funnel Correlation Lead Scoring 99

Hubspot

MAY 30, 2023

Then, we’ll give you a tour of the top generative AI tools for sales teams with highlights and pricing. How Generative AI Can Help Teams Sell Faster Generative AI Tools for Sales Teams Generative AI in Sales Today First, let’s cover what generative AI is. 74% of sales pros use some form of AI/automation tool. Research (16%).

Generation 69

Generation Lead Ranking Enterprise Management User-Generated Content 69

illumin

SEPTEMBER 29, 2023

The entertainment value of a podcast ad correlates to the audience engagement it generates, so marketers need to be sure to create ads that feel authentic to the podcasts they live in. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

Advertisements 52

Advertisements Advertising Budget Programs Work Management 52

Unbounce

AUGUST 26, 2021

Across the board, it appears that videos generally correlate with neutral or even negative page performance. But our analysis shows that people coming to your page from Facebook or LinkedIn generally convert on video landing pages as often as those coming from organic search or referral channels.

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

LeanData

OCTOBER 26, 2022

With SaaS sold on annual subscriptions, RevOps and Sales Ops pros find themselves in a constant cycle of evaluating, buying and then reevaluating tech tools at renewal time. . This involves not only online research, but also reaching out to peers on LinkedIn, Modern Sales Pros , and Slack communities like RevGenius , and Wizard of Ops. .

Work Management 86

Work Management Marketing Management Tips Peer-to-peer 86

SmartBug Media

NOVEMBER 30, 2020

This attribution model is popular among advertisers, because it provides the most credit to the last interaction that a customer had with one ad and its correlating keyword. A few years ago, LinkedIn ads integrated with Google Campaign Manager (formerly DoubleClick Campaign Manager, and apart from Google Ads). Last Click. First Click.

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Paid Search Agency 75

Oktopost

JUNE 30, 2021

It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. In another survey, Facebook tied with LinkedIn as the social advertising platform with the highest ROI.

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

The ABM Agency

MAY 26, 2023

Leveraging Social Media Intelligence Social media platforms like LinkedIn, Twitter, and Facebook provide a wealth of information about companies and individuals: LinkedIn Sales Navigator: Use this tool to find key contacts within an organization by job title or function. Use tools like Google Analytics.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Still, using both tools to get two perspectives doesn’t hurt.

Marketing AI 78

Marketing AI Research Tactics SME 78

Martech Advisor

AUGUST 30, 2019

In a recent survey , Clearlink looked at the possible correlation between Net Promoter Scores and profitability. While perhaps initially surprising to some, we discovered that there’s a definite correlation between NPS and average handle time—but it’s not what you might think. Adam Mergist, COO, Clearlink. .”

Lead Scoring 87

Lead Scoring Lead Ranking Promotion Correlation 87

Contently

DECEMBER 2, 2021

In a joint study on thought leadership , LinkedIn and Edelman found that timeliness and brevity were key to engagement. Using StoryBook, a Contently tool that integrates voice and tone data from IBM Watson, we scored every piece of content and found a correlation between less agreeable content and better engagement.

B2B Thought Leadership 90

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 90

PureB2B

MAY 30, 2022

Create s publishing schedule that works for you, for example: 1 post on LinkedIn per day. If you’re still unsure if it’s worth it, consider this – sales reps with 5000+ connections on LinkedIn achieve quota 98% of the time. Create Alerts with Social Listening Tools. Don’t let it discourage you.

Ideal Customer Profiles 62

Ideal Customer Profiles Landing Pages Paid Search Agency Social Media 62

Seismic

JANUARY 14, 2021

After training our team on social media tactics and best practices, we initially asked them to practice a weekly routine where they: Shared content on social media Sent connection requests Sent LinkedIn messages and InMails Viewed the LinkedIn profiles of prospective clients. An immensely powerful tool.

Ad Building 52

Ad Building Ideal Customer Profiles CTR Social Media 52

Brandpoint

FEBRUARY 21, 2023

With supersized interactive maps, correlative pie charts and state-by-state placement maps, these reports are great for illustrating results for your clients and integrating metrics into your agency’s report system. We’re in a pay-to-play environment and this is a great tool to have!” ” Rachel said.

Broadcasting 62

Broadcasting Paid Content Advertising Agencies Media 62

Unbounce

MAY 27, 2021

Be sure to follow Daniel’s marketing journey via his Twitter and LinkedIn profiles.). Using Smart Traffic —an AI-enabled Unbounce tool that actively learns about visitors’ preferences—prospects are automagically sent to the landing page variant where they’re most likely to convert. Introducing a Trusty Ally.

Conversion Rate 139

Conversion Rate Marketing AI Lead Scoring Lead Ranking 139

Sprout Social

JANUARY 18, 2022

The team at Indiana University , for example, relied on Sprout’s Social Listening tool to provide the university’s leadership with actionable advice during a campus crisis. If you map the volume of social conversations alongside this sudden price fluctuation, the correlation is near perfect. . Media relations .

Social Media 128

Social Media Ideal Customer Profiles Paid Search Agency Press 128

Sprout Social

DECEMBER 1, 2016

Unlike other social media scheduling tools that simply monitor posted content trends, ViralPost ® identifies times when your actual audience is actively engaging with content. This ensures the greatest probable impact by suggesting distribution times that correlate with when fans and followers are commenting, liking and sharing.

Organization 84

Organization Correlation Distribution Custom Publishing 84

Moz

APRIL 18, 2019

But search engines also have this tool of being able to look at all of the links across the web and how they link to other pages, how they point between pages. ? ?. It says great tool for audience intelligence. There's text surrounding the link, which I think some tools out there offer you information about.

Link Building 68

Link Building SEO PageRank Ad Building 68

Seismic

DECEMBER 9, 2020

With the right tools to discover and personalize content, sellers can spend less time searching for content and more time selling. Giving your sellers the right tools can help them deliver data-driven and personalized content experiences. Having a clear understanding of your audience is more important than ever.

CRM 52

CRM Product Marketing Analytics Tools Content 52

Navigate the Channel

JUNE 14, 2021

Find ones that best correlate to your target audience and focus your efforts there. LinkedIn: This is a social media platform that’s a little different. Using social media as a lead generation tool for building products companies is definitely easier than you might realize. Choose the Right Social Media Platforms. Conclusion.

Social Media 65

Social Media Ad Building Media FAQ 65