Marketing Insider Group

JULY 28, 2020

Salary often relates to influence, leading many to think CMOs are losing their place among leadership. A LinkedIn report found that 78% of IT buyers seek information when looking for a provider. Thus, those leading these initiatives require hybrid leadership. Growth marketers need content to generate leads.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

Martech

DECEMBER 4, 2023

Halo analysis allows us to look for a correlation between the independent variable(s) and the dependent variable to determine if there is a positive relationship between them (i.e., the tactic positively impacts revenue or leads). Many B2B marketers pay too little attention to the message they are delivering.

B2B Marketing 105

B2B Marketing Trends B2B Planning 105

Sprout Social

MAY 18, 2022

According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. At its most basic level, social selling comes down to leveraging social platforms to find the right leads and build important relationships. Exploring your network’s 2nd-degree connections on LinkedIn is one way to seek out potential leads.

B2B Thought Leadership 136

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 136

ClickZ

MAY 25, 2023

AI and user experience (Ux) AI can detect similarities and correlations among different data points and use these patterns to make accurate predictions or provide recommendations. Andrea Sanchez is a Brooklyn-based Design Strategist and Researcher who currently leads digital transformation strategy projects at Globant.

Marketing AI 122

Marketing AI Brand Identity Branding Ethics 122

Contently

MAY 15, 2017

We only care about generating leads and conversions.” With all of this progress, counting Facebook, Twitter, and LinkedIn shares may seem like a thing of the past. As search engines have evolved, SEO authorities like Searchmetrics have built businesses out of finding correlations between content attributes and search ranking.

Correlation 157

Correlation Lead Scoring Lead Ranking Content 157

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. More consumer data, when properly analyzed, can create better and higher-qualified leads.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Tomorrow People

NOVEMBER 30, 2018

Our outreach for our company mainly resided on LinkedIn, Twitter and Google+. But I want to prioritize where we’re going to get most return for our social media content , so we’ve decided to focus on LinkedIn for that reason. They’re all on Facebook, they’re all on LinkedIn. Streamline your social media channels.

Trends 220

Trends Content Marketing Brand Identity Branding 220

Biznology

APRIL 28, 2017

Plus, his podcasts drove leads and led to more opportunities. Does a certain type of blog post (for instance, thought leadership posts) pull in more leads? Do all of your new leads say they found you the same way (for instance, your podcast or a guest post?). We found his ONE thing. And in this case, it wasn’t blogging.

Webinar Metrics 146

Webinar Metrics Long Tail Marketing Correlation Advertising Mediums 146

Valasys

AUGUST 1, 2019

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Martech

NOVEMBER 14, 2022

Nearly half (48%) said their biggest challenge was problems with integrating/correlating data across multiple platforms. LinkedIn is the organic social media platform B2B content marketers use the most and find most effective. Dig deeper: How to measure content marketing ROI and ROE.

Marketing Report 102

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 102

Martech Advisor

JANUARY 10, 2020

Exclusive insights from seven leading women in martech. We asked seven female martech professionals from leading companies such as Merkle, Madison Logic, the Good Way Group, WeTransfer, Showpad, SurveyMonkey, and TechStyle. Learn More: If Gender Equality Leads to Growth, Why is the Gender Gap Still so Wide?

Lead Ranking 97

Lead Ranking Lead Scoring Leads Lead 97

Zoominfo

JUNE 4, 2018

On the other hand, you may have a small but dedicated following on LinkedIn– and your social posts often lead to big sales. Yes, your LinkedIn audience is smaller. Lead Generation: When tracking lead generation, focus on conversions for maximum impact. Final Thoughts on Marketing Vanity Metrics.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Optinmonster

AUGUST 2, 2023

90% say video marketing has helped them generate leads. While foundational metrics like sales and customer retention might be overshadowed in video marketing, it’s possibly because they’re tough to correlate and measure compared to direct metrics like views and likes. 87% say video marketing has helped them increase sales.

Statistics 88

Statistics Video Marketing Planning Allocation 88

Oktopost

DECEMBER 5, 2022

There’s a correlation between the number of Facebook shares of a piece of content and the backlinks it receives organically. There’s evidence that these things slightly correlate with ranking. This can lead to improved rankings for branded searches for your website and social media page. Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Zoominfo

MAY 18, 2022

Spend a little time on LinkedIn, and you’re bound to see job titles that don’t quite match up with reality. So whether a company is offering hollow titles or employees are fudging it themselves on their LinkedIn profile, it can hurt in the long run. It’s pretty easy to imagine how it happens. Here’s why.

Peer-to-peer 100

Peer-to-peer Zoominfo Class Sales Qualified Leads 100

markempa

DECEMBER 30, 2008

When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. I started blogging because I wanted to share with everyone what I thought were useful B2B lead generation ideas, tips, and resources – material that I was already freely giving to my clients.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Content4Demand

AUGUST 11, 2021

Many marketing teams pour their energy into grabbing as many leads as they can—quantity over quality—that may have little or no intent to buy. Clearly, these aren’t leads that contribute to the bottom line. Buyer-focused campaigns help contribute to better quality leads that you can quantify for improved ROI. Monitor Awareness.

Lead Scoring 110

Lead Scoring Lead Ranking Sales Qualified Leads Intent Data 110

Zoominfo

FEBRUARY 26, 2021

The rise of B2B sales automation is directly correlated with the operationalization of data. Sales automation software only makes your sales process more solid by streamlining the quality of certain tasks and freeing up time and energy to spend prospecting and nurturing leads. The Rise of Sales Automation. Sales Automation Tools.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

Tiecas

JANUARY 27, 2024

BKA Content ) Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog. Lead generation: Blogs can be a powerful tool for lead generation. These engaged readers can then be nurtured and converted into valuable leads that turn into sales opportunities. Look no further.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Conversica

SEPTEMBER 14, 2018

FOSTER CITY, CA - (14 September, 2018) New Awards Program to Honor Nation’s Top-Performing Automotive Sales Lead Providers. Lead providers are an essential component of every dealership’s sales process, providing leads for consumers in the market to purchase a vehicle. The honorees will be announced in October. About Conversica.

Sales Qualified Leads 40

Sales Qualified Leads Marketing Management Leads Lead 40

Content Marketing Institute

OCTOBER 16, 2017

A case in point, the number of “likes” earned from a Facebook post rarely correlates to the number of products sold on a store shelf. Some would argue that there is no correlation at all. There is no clear correlation or causation between the metric and the goal. More clicks equal a positive correlation.

Lead Ranking 98

Lead Ranking Top of Funnel Correlation Lead Scoring 98

Convince & Convert

AUGUST 31, 2015

We investigate three of the biggest: Twitter, LinkedIn, and Facebook. Tammy Poon from a leading financial services provider says, “Those in the industry should pay close attention to how a story is perceived—has it got shares or favorites?”. LinkedIn Provides Industry Insights. Leveraging Twitter to Predict Market Movements.

Social Media 156

Social Media Media Ad brokers Twitter 156

Brandwatch Marketing

NOVEMBER 8, 2023

1) Hootsuite Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. It all depends on your needs. It is well known for its social media management functions. bw_banner_cta]

Social Media 98

Social Media Tools Media Lead Scoring 98

Tiecas

AUGUST 14, 2023

This lack of strategy often leads to content creation without clear objectives or alignment with business goals. Of course, lead generation is the number #1 goal, right? Refer to my earlier post, Industrial Lead Generation for Sales – It’s Complicated! If it were that simple, everyone would be doing it. You shouldn’t be.

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there. Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Valasys

JANUARY 23, 2020

Lead generation forms the bedrock of a highly successful B2B sales strategy. To develop an impregnable B2B sales strategy, marketers need to get more qualified leads, which helps maintain a healthy sales pipeline. Before the marketers can opt for a data-driven approach to scale-up sales, they need to get quality leads.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business.

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Brandwatch Marketing

JUNE 15, 2022

Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. It all depends on your needs. 1) Hootsuite. It is well known for its social media management functions. 2) TweetReach. 13) SumAll. 14) Social Mention.

Social Media 144

Social Media Tools Media Lead Scoring 144

Webbiquity

NOVEMBER 27, 2018

BizBash , the leading publication for event professionals in North America, recently published its list of the Top 500 People in Events , in various categories such as agencies, audiovisual / lighting design, and event education. Of course, correlation doesn’t (always) imply causation, but the relationship in this case is intriguing.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Martech Advisor

AUGUST 30, 2019

How leading brands use Net Promoter Score data to rethink their campaigns. In a recent survey , Clearlink looked at the possible correlation between Net Promoter Scores and profitability. ” Leading brands across the world, such as British Gas Services and Airbnb recognize that Net Promoter Score is central to profitability.

Lead Scoring 87

Lead Scoring Lead Ranking Promotion Correlation 87

Webbiquity

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. But are these efforts paying off in terms of website traffic and leads? The short answers are “yes” and “LinkedIn and Twitter.”

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

ClearVoice

DECEMBER 18, 2023

Conversion Rates To gauge the effectiveness of your ABM strategy, you can also measure the conversion rates from marketing qualified leads (MQLs) to sales qualified leads (SQLs) within your target accounts. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Conversion Rates To gauge the effectiveness of your ABM strategy, you can also measure the conversion rates from marketing qualified leads (MQLs) to sales qualified leads (SQLs) within your target accounts. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Zoominfo

JUNE 11, 2019

On the other hand, you may have a small but dedicated following on LinkedIn– and your social posts often lead to big sales. Yes, your LinkedIn audience is smaller. Lead Generation: When tracking lead generation , focus on conversions for maximum impact.

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

Webbiquity

AUGUST 21, 2018

Some high-performing Lean teams are founded as part of Lean organizations, while others lead the Lean adoption in their organizations. High-performing Lean teams don’t only measure the performance of their work, they also measure their own efficiency and speed with Lean metrics like cycle time, lead time, and current team and personal WIP.

Enterprise Management 150

Enterprise Management Peer-to-peer Work Management Marketing Management 150

Sprout Social

OCTOBER 24, 2023

If you want to make LinkedIn work for your business, you need to keep a close eye on your performance to see where you stand and how you can improve. This is where social media analytics for LinkedIn comes in. Why do you need a LinkedIn analytics tool? However, those leads don’t appear out of nowhere. Let’s take a look.

Linkedin 108

Linkedin Analytics Budget Programs Top of Funnel 108

PureB2B

MAY 30, 2022

In this article, I’ll show you how you can build a system that will help you generate a steady flow of sales-ready leads using social media. Create s publishing schedule that works for you, for example: 1 post on LinkedIn per day. You shouldn’t view social selling as a channel that’s going to generate leads instantly.

Ideal Customer Profiles 62

Ideal Customer Profiles Landing Pages Paid Search Agency Social Media 62