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14,106 martech tools reveal 3 trends you should master

Martech

Martech atomization: The long tail is here to stay. Generative AI leads the martech growth. Martech atomization: The long tail is here to stay Martech atomization refers to the role many small specialist tools play in stacks. Like other markets, our research shows that martech has a long tail, too.

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SEO and Buying Intent: Finding Keywords That Convert

BOP Design

Long-Tail Keywords. Oftentimes, long-tail keywords correlate with stronger buying intent. Long-tail keywords are keywords that contain more words in the search query. If you target the correct buying terms, you will see your sales cycle shorten, objections lessen, and your close rate improve.

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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

Comedy and sports leading the way Podcasting’s slowed growth in 2023 was indicative of lower ad budgets overall as advertisers braced for economic headwinds, according to Matt Shapo, director, Media Center for IAB, in his keynote. NPR listeners weren’t just clicking through to advertisers’ sites, they were considering making a purchase.

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11 SEO Myths That Will Damage Your Rankings in 2022

Brightedge

Tools like Data Cube and Site Report from BrightEdge allow you to track your rankings over time and correlate changes with new optimization strategies. Long-tail Keywords Are Phrases of More Than Three Words. Long-tail keywords are often defined as phrases of three or more words. Now, Onto the SEO Myths….

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How To Choose the Right Keywords for SEO in 5 Steps

Optinmonster

Let’s chat about long-tail keywords. Example: “What is lead generation?”. It helps you prioritize keywords that are more likely to lead to conversions, sign-ups, or whatever your end goal is. Each stage of the buyer’s journey correlates with different search intents. Sometimes, less can be more.

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Why I told a client to quit blogging: finding your “One Thing”

Biznology

After a few months, my client was positioning for long-tail and head keyphrases. Plus, his podcasts drove leads and led to more opportunities. Does a certain type of blog post (for instance, thought leadership posts) pull in more leads? He went from nowhere in Google to positioning in the top ten for some key terms.

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How To Drive Brand Awareness

Stevens & Tate

In other words, how well do they identify with your brand name, its characteristics, your logo, or other things that strongly correlate to the products or services you offer. CTAs help convert visitors to leads through well-designed landing pages with offers as the end result for the user.