Martech

OCTOBER 22, 2021

Keyword research, page-level analysis, backlink tracking and acquisition, and rank tracking are still of critical importance, even as the environment continues to change. Vendors differentiate by offering more frequent or detailed data updates or content marketing features that sometimes require additional investment.

Enterprise Management 139

Enterprise Management Marketing Management Search Marketing Lead Ranking 139

Brightedge

MARCH 31, 2022

In the current search landscape, businesses need to be constantly on their guard against incomplete, irrelevant and downright incorrect ranking strategies. Tools like Data Cube and Site Report from BrightEdge allow you to track your rankings over time and correlate changes with new optimization strategies. SEO Is Dead.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Moz

MARCH 2, 2021

The idea of analyzing thousands of local SERPs sounded like too much fun to pass up. I found some surprising correlations, and just as importantly, built a methodology and data set that can be updated quarterly to show changes over time. Who are banks actually competing against in the SERPs? Start by asking the right questions.

Lead Ranking 56

Lead Ranking Lead Scoring Stats SERP 56

Moz

JANUARY 19, 2020

So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have enjoyed substantial press attention in the last few months. Then I examined which publishers can have the biggest impact on rankings. Methodology.

Lead Ranking 62

Lead Ranking Lead Scoring Aggregators Domain 62

SmartBug Media

FEBRUARY 23, 2024

Apart from an occasional copy update or two, these offers should reliably provide value to your audience without significant changes. Event promotion is an example of a short-term marketing play. Understanding Correlation, Causation, and Coincidence Correlation, causation, and coincidence can blur marketing attribution.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Hubspot

JANUARY 4, 2021

Many businesses aim for their websites to rank highly in search engines, but it's a moving target. You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. With this in mind, here are a few user engagement metrics that Google and other engines seem to value as priorities.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Optinmonster

APRIL 23, 2020

But if you want your Google rankings to go from unseen to the top of the list, you have to be in the know. Well-optimized sites get more and more traffic over time, and that means more leads and sales. Exclusive Bonus: Download the SEO Ranking Factors Cheat Sheet to boost your search engine rankings quickly.

Lead Ranking 139

Lead Ranking Lead Scoring SEO Keywords 139

Moz

SEPTEMBER 17, 2020

Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and vocabulary to use when discussing them.

Lead Scoring 62

Lead Scoring Lead Ranking Correlation Domain 62

Valasys

APRIL 29, 2021

Web-based media and Search Engine Marketing(SEM) are inseparable from Lead Generation. In simplewords, Lead Generation in digital marketing is the commencement of shopper interest or looking into items or services of a business. Lead Generation should be at the core of your marketing plans.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Generation 52

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. Related: How to Get the Most Out of Your Marketing Analytics.

Lead Generation 99

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 99

seo.co

MAY 2, 2021

The number of quality backlinks a website has a massive impact on its ranking in Google search. However, it is interesting to note that more than 60% of the pages ranking in the top 10 search engine results are more or less three years old. Ahrefs is a favorite of marketers and tops the list of link-building tools. BuzzStream.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

DAGMAR Marketing

NOVEMBER 16, 2021

These qualities have a significant amount of value in almost every aspect of life, except in Google search engines. It enables search engines to identify and prioritize the best law firms based on how well their website adheres to Google’s ranking factors, which now includes Core Web Vitals. A CLS score of less than 0.1

Lead Scoring 52

Lead Scoring Lead Ranking Burn Rate SEO 52

LeadSquared

FEBRUARY 4, 2021

So, whenever we ran PPC campaigns , we got more organic traffic and leads. But when we stopped the PPC campaign, the traffic and lead volume would also drop. We knew for sure that there is a correlation. Well, our main concern wasn’t the organic rank. PPC will not directly affect the organic rank.

Organization 52

Organization Google Ads SERP 52

Directive Agency

AUGUST 8, 2017

Keyword rankings used to be more important than they are today. SERPs are personalized to each individual. Today you can get more clicks than people ranking above you. The trick is to focus on increasing your SERP click-through rate instead of swapping rank positions. The Relationship Between Ranking and CTR.

CTR 40

CTR SERP Activities Google 40

Valasys

AUGUST 10, 2023

This is a shame since SEO and tracking tools monitoring your traffic and rankings have allowed us to view old content in a new light. The analytics of old content will oftentimes show that there is still value to be extracted from reviving dead content. Google has even used the freshness of content as a ranking factor since 2011.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Terminus

AUGUST 21, 2017

If you prove the value of your SEO work by reporting on keyword rankings, you are doing yourself a horrible disservice. In fact, every day I fight my SEO instincts to log in into my ranking tracking software and view my rankings as if there’s a direct correlation between ranking and revenue. Here’s why.

Lead Ranking 25

Lead Ranking Lead Scoring Sales Qualified Leads High Quality Lead 25

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Top Rank Marketing

APRIL 10, 2024

We just need to define them and build the capacity for measuring them into our marketing strategies. From traffic and visibility metrics to lead generation, engagement, and beyond, these equip marketers to measure, fine-tune, and elevate their campaigns. Now there are multiple ‘position zero’ places for content to rank.

Paid Content 131

Paid Content Lead Ranking Cost per Acquisition Cost Per Click 131

Moz

FEBRUARY 26, 2019

From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO experts have consulted their crystal balls (read: access to mountains of data and in-depth analyses) and made their predictions. Further SERP feature intrusions in organic search. SERPs will become more interactive.

SEO 61

SEO Lead Ranking SERP Lead Scoring 61

Biznology

JANUARY 16, 2014

SEO Value of Social Signals. Links remain the primary ranking factor for determining where a site or page shows up in the search engine results pages (SERPs). While links are still the most important factor, it is becoming evident that social signals may play a significant part in ranking as well.

Link Building 80

Link Building Social Media Ad Building Lead Scoring 80

Directive Agency

FEBRUARY 28, 2022

Run a report of your current customer list and enrich it with a 3rd party tool like Zoominfo, Crunchbase, or Clearbit to identify trends that correlate to contract value. . Most people prioritize company revenue as an indicator of potential contract value. What the directory ranks for is only half of the equation though.

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Huptech Web

AUGUST 11, 2023

Choose Keywords that Lead to Higher Conversion Rates Wrapping Up Introduction You’ve worked hard for hours to make a beautiful website that shows the world what you have to offer. What if you had a mysterious GPS leading them to your online main entrance? Is my goal to generate leads and conversions for my offline business?

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Convince & Convert

APRIL 1, 2015

Today, that A = B correlation between keywords and search rankings has been diluted to an unrecognizable degree (highlight to tweet). The levels of keyword stuffing that went on in the name of better search rankings gave SEO such a bad rap that it took years to shake it off. Local SEO and Citations.

Keywords 167

Keywords Lead Scoring Lead Ranking SERP 167

Moz

OCTOBER 18, 2020

70% of local marketers reported marketing budget cuts due to COVID-19, leading marketers to focus even more on the most impactful local SEO campaign elements. Which three local search marketing tactics are delivering the most value for businesses right now, and why? are local search ranking factors.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

accelerate agency

JULY 20, 2020

SEO competitor analysis is how you achieve that kind of one-upmanship in the area of web traffic and SERP ratings. It lets you know who you ought to be looking to outrank on SERPs. It shows you the keywords for which you should be ranking and where you can go to look for backlinks. Say you’re a sportswear company.

SERP 52

SERP Lead Scoring Lead Ranking Best Practices 52

Moz

NOVEMBER 15, 2018

5 crucial elements for video ranking success So first off, there are some crucial elements for video ranking success. Now video ranking success, what do we mean by that? So sort of like the same thing we talk about when we talk about Google success ranking factors, these are success factors for YouTube.

Youtube 66

Youtube SEO Correlation Lead Scoring 66

Hubspot

APRIL 20, 2011

Yesterday, the folks at SEOMoz released a study that shows a correlation between the amount of action your website gets on Facebook (shares), Twitter (tweets), and Google Buzz (shares) and how websites in the top 30 search results rank on Google’s SERP (search engine results page). Is this true? No one knows.

Lead Scoring 28

Lead Scoring Lead Ranking Facebook Correlation 28

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. Most of the equity was pointing to some of the lowest value pages on the site.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Outbrain

JUNE 16, 2022

When your ad has good CTR, then this shows Google that it is high quality and interesting to audiences, and your Quality Score will improve. High CTR also correlates with a lower cost per click and higher number of impressions, leading to more engagement and an even higher Quality Score. Does CTR affect your SEO?

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

Convince & Convert

DECEMBER 24, 2015

Today, that A = B correlation between keywords and search rankings has been diluted to an unrecognizable degree (highlight to tweet). The levels of keyword stuffing that went on in the name of better search rankings gave SEO such a bad rap that it took years to shake it off. Keywords Are Integral to Local SEO.

Keywords 103

Keywords Optimization Lead Scoring Lead Ranking 103

seo.co

APRIL 1, 2021

For doctors, the purpose of SEO is to capture the online search market for services. Local search ranking is the best way for doctors to drive in new patients. People don’t search in one way, while some search terms may be universal, rephrasing your search or using synonyms can lead to different results.

SEO 76

SEO Advertising Agencies Marketing Strategy Marketing & Strategy 76

Directive Agency

MARCH 26, 2019

Our system allows you to depict the value of your campaigns and not just align yourself on the marketing side, but also with sales. This way, the whole organization can appreciate the value you create. This is critical because we want to communicate the value we create for the client. Customer Cash. Organic KPIs.

Top of Funnel 61

Top of Funnel Cost per Acquisition B2B Marketing Video Marketing 61

Top Rank Marketing

APRIL 10, 2024

We just need to define them and build the capacity for measuring them into our marketing strategies. From traffic and visibility metrics to lead generation, engagement, and beyond, these equip marketers to measure, fine-tune, and elevate their campaigns. Now there are multiple ‘position zero’ places for content to rank.

Paid Content 52

Paid Content Lead Ranking Cost per Acquisition Cost Per Click 52

KoMarketing Associates

NOVEMBER 18, 2014

Chief Marketer’s Annual B2B Lead Generation Survey. Chief Marketers’ report shows that online demand generation channels are displaying the largest growth for B2B lead generation in 2014. Google SERPs have greatly evolved over the last decade, impacting the ways searchers have been conditioned to behave.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Moz

AUGUST 6, 2019

It’s obvious how each of these major updates communicates Google's preference for excellent SEO writers: If you're a frequent Moz reader, you probably know how they work — but if not: Panda penalizes every webpage with content that adds little to no value to people online, giving more visibility to content pieces that do.

SEO 54

SEO Sample Lead Scoring Lead Ranking 54