Jackie Walts

NOVEMBER 20, 2019

A blank piece of paper can the scariest thing in the world, particularly if you’re under a tight deadline or writing isn’t natural for you. Document punctuation styles, how the company and product names are spelled and anything else you hear from the approval team like “too much marketing speak” or “we want lots of humor”.

Copywriting 68

Copywriting Tips Landing Pages Webinar Metrics 68

Marketing Insider Group

AUGUST 12, 2020

As NewsCred’s Gaby Tama rightly points out, you need to create a “documented, full-funnel [social media] strategy that’s fully integrated with your content marketing program.” Let your employees create posts, and then have your editorial team (or even your copywriters) check for grammatical or spelling errors.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Martech

FEBRUARY 8, 2023

Because the algorithms behind these tools are not always transparent, it may be difficult to trace the source of false information and hold those responsible accountable. Anything that condenses time to information, time to production and time to market is a marketing advantage. In insights.

Marketing AI 107

Marketing AI Advertising Agencies Ethics Copywriting 107

WriteSpark

FEBRUARY 2, 2010

Like women's fashion, some marketing documents are trendy for awhile, then considered unhip.only to emerge again a few years later in a new form. Nor are they, as some marcom gurus proclaim, just a white paper dropped into a landscape, slide-type layout and called a book. Consider a long-form white paper or report instead.

Copywriting 120

Copywriting Paper Planning Custom Publishing 120

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. With the rapid adoption of generative AI, that evolution is happening in real time.

Marketing AI 125

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 125

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

WriteSpark

JANUARY 4, 2011

You know you'll need the services of a professional copywriter for some of these projects, yet how can you justify the expense? A draft may have been written for a document, but you feel it could benefit from the fresh, objective perspective of an outside writer. Availability and costs of other employees (e.g.,

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

You know you'll need the services of a professional copywriter for some of these projects, yet how can you justify the expense? A draft may have been written for a document, but you feel it could benefit from the fresh, objective perspective of an outside writer. Availability and costs of other employees (e.g.,

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Work Management SME 100

Ambal's Amusings

DECEMBER 8, 2009

We have grown accustomed to short, quick messaging methodologies and unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. What impact does this have on the readers of our white papers? Crafting White Paper 2.0 Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Tomorrow People

APRIL 25, 2012

Is copywriting really dying? A strong, clear written message forms the core of marketing content for many businesses, from the big budget adverts - to the growth of business websites and SEO copywriting. The rise of content has made copywriting even more of a priority. So, on the surface of it, copywriting seems alive and well.

Copywriting 120

Copywriting Buying Cycle Inbound Marketing Ideal Customer Profiles 120

WriteSpark

MAY 18, 2010

A typical commitment from a freelance writer, who will consider a week or more a reasonable amount of time to research, write, and polish the first draft of any but the simplest of sales documents. Perhaps the project’s scope and messages haven’t been formulated beyond the idea “We should have a technical white paper to explain this.”.

Copywriting 120

Copywriting Work Management Paper Marketing Management 120

nDash

DECEMBER 14, 2020

A copywriter who’s passionate about helping my client get results through sharp, insightful copy. Area of expertise: Information security . I’ve written various types of content including blog posts, white papers, articles, case studies, eBooks, and website copy. Information technology and services .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

WriteSpark

NOVEMBER 2, 2011

For example, I wrote a primer on wide-area networking for a client that was so popular, we revised it annually for six editions until the topic became too large to handle in just one document. Create an information design. Solution: Link to content such as other e-books or white papers that are targeted by topic, audience (e.g.,

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

NOVEMBER 2, 2011

For example, I wrote a primer on wide-area networking for a client that was so popular, we revised it annually for six editions until the topic became too large to handle in just one document. Create an information design. Solution: Link to content such as other e-books or white papers that are targeted by topic, audience (e.g.,

Tips 120

Tips Content Paper Copywriting 120

Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. Here’s a sample prompt to get started: “Act as a copywriter.

Marketing AI 78

Marketing AI AIDA Marketing Analytics Tools Template 78

WriteSpark

JUNE 1, 2010

As a technical copywriter, I greatly enjoy working with engineers and other subject-matter experts (SMEs). Don't use the writing process as a political tactic or as a substitute for the thinking and discussion that needs to happen offline for the document's topic, or worse, the product itself. What qualities, skills, actions, etc.

SME 120

SME Copywriting Rules Features 120

WriteSpark

OCTOBER 1, 2009

All of these concerns can be addressed through placement of appropriate information and discussion in online content as well as marketing documents such as white papers, case studies and success stories, and application guides. Return on investment and other quantitative evaluation factors. (I

Copywriting 120

Copywriting Paper Case Study Case Studies 120

WriteSpark

MARCH 26, 2009

Prospective customers, sales people, and dealers all expect a document that presents the essential information about the product's features and benefits, specifications, system requirements, and potential uses. A press release to alert journalists and analysts is another document commonly created for every new product.

Comparison 120

Comparison Copywriting Banner Ads Press 120

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

SnapApp

SEPTEMBER 8, 2016

The PDF (Portable Document Format) was created by Adobe Systems in the early 90s as a way for companies and individuals to efficiently and reliably exchange electronic documents. These are the documents they leverage when trying to convert leads, when they’re making sales pitches, when they’re communicating with clients, etc.

Work Management 48

Work Management Lock-In Lead Scoring Lead Ranking 48

Buffer

MAY 28, 2020

We build a collaborative agenda in Paper Weeks before each All Hands, we gather ideas and start to build an agenda in Dropbox Paper. All speakers use this document to plan their portion and to refer to during the event. Here’s our process. We also want them to have a bit of fun!

Multi-Channel 59

Multi-Channel Paper Copywriting Guidelines 59

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Marketing Insider Group

MAY 28, 2015

The clandestine nature of the enterprise and the political climate created a situation in which few scientific papers concerning the project were published for many years, the earliest ones were not accessible to the international community, and many details about the endeavor are still shrouded in mystery.

Creativity 100

Creativity Content Marketing Copywriting Content 100

ClearVoice

DECEMBER 5, 2019

The role could be editor, copywriter, or ghostwriter. The content type could be white papers, social media posts, website content, and more. When putting in your personal information, also include a relevant tagline and your content types and content roles. Content Types.

Ideal Customer Profiles 87

Ideal Customer Profiles Sample Network Marketing Copywriting 87

LeanData

AUGUST 3, 2015

Audiences carry certain assumptions about specific content formats, and eBooks are generally perceived as high-value resources that are worth trading some information. 2) Use white papers to point out an industry problem & solution. The benefit is that, unlike eBooks, a white paper is less “how-to” and more argumentative in nature.

Sales Qualified Leads 53

Sales Qualified Leads Case Study Case Studies Paper 53

Ambal's Amusings

SEPTEMBER 10, 2009

Sarah Mitchell's blog Global Copywriting. Stories help people learn and remember information better than other formats. Today, Jonathan Kranz enjoys the confidence of numerous clients and agencies, but unlike most independent copywriters, his career didn't begin with them. Blog Global Copywriting Twitter globalcopywrite.

Case Studies 100

Case Studies Case Study Studies Work Management 100

ClearVoice

JULY 28, 2019

As freelance writer and fashion/beauty copywriter Jamie Allison Sanders explains, if you can’t vouch for them, you should feel empowered to decline. You can see projects we have worked together on here, and I’m happy to provide more information on their services. I am a big proponent of email because it leaves a paper trail.

Work Management 92

Work Management Click Rate Copywriting Opinions 92

LeanData

AUGUST 3, 2015

Audiences carry certain assumptions about specific content formats, and eBooks are generally perceived as high-value resources that are worth trading some information. 2) Use white papers to point out an industry problem & solution. The benefit is that, unlike eBooks, a white paper is less “how-to” and more argumentative in nature.

Sales Qualified Leads 40

Sales Qualified Leads Case Study Case Studies Paper 40

LeanData

AUGUST 3, 2015

Audiences carry certain assumptions about specific content formats, and eBooks are generally perceived as high-value resources that are worth trading some information. 2) Use white papers to point out an industry problem & solution. The benefit is that, unlike eBooks, a white paper is less “how-to” and more argumentative in nature.

Sales Qualified Leads 40

Sales Qualified Leads Case Study Case Studies Paper 40

LeanData

AUGUST 3, 2015

Audiences carry certain assumptions about specific content formats, and eBooks are generally perceived as high-value resources that are worth trading some information. 2) Use white papers to point out an industry problem & solution. The benefit is that, unlike eBooks, a white paper is less “how-to” and more argumentative in nature.

Sales Qualified Leads 40

Sales Qualified Leads Case Study Case Studies Paper 40

SnapApp

AUGUST 10, 2016

Their focus is on using a system of integrated tools that provides metrics and KPIs that inform their efforts each step of the way. “As It usually uses Google Docs for writing, but its developers (who also write sometimes) love Paper. ​. ​. . Our teams use different tools that flow seamlessly to make the process run smoothly.”.

Planning 48

Planning Work Management Efficiency Tools 48

Belkins

SEPTEMBER 13, 2019

It all sounds simple and easy on paper, yet trying to map the right approach and in-team communication can take a while. That information will allow for faster goal-setting and more focused sales campaigns. This is where our account managers, copywriters and sales development representatives operate. But how do you do it?

Sales Qualified Leads 40

Sales Qualified Leads Resource Management Burn Rate Ideal Customer Profiles 40

The Effective Marketer

APRIL 29, 2009

I believe in three simple rules for a successful webinar program: Understand and map your needs Choose the appropriate webinar platform Put in place a well documented webinar process 1. A common tool for today’s marketer they provide a great way to reach a large number of people with your message. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Zoominfo

NOVEMBER 19, 2018

A standard persona is built using traditional hiring information like work history, skills, and education. But they also go beyond a person’s paper resume and explore the other, less tangible traits that make someone the perfect hire. A job candidate persona is a semi-fictional representation of your ideal candidate. Data collection.

Copywriting 157

Copywriting Buyer Personas Zoominfo Paper 157

Zoominfo

OCTOBER 20, 2021

It’s built using traditional hiring information, like work history, skills, and education. Good recruiters often create job candidate personas in their heads, but very few actually put them down on paper. Having a documented candidate persona strategy leads to a more informed and improved recruiting process.

Copywriting 100

Copywriting Buyer Personas Class Zoominfo 100

SmartBug Media

JANUARY 29, 2021

Why Is Web Copywriting Important? It entertains and educates your audience, without overwhelming them with information. It entertains and educates your audience, without overwhelming them with information. It shows how the copy will look on the page, and it gives the copywriter direction on how much copy to write.

Copywriting 98

Copywriting Marketing Websites Design Template 98