ConvertKit

MAY 14, 2019

While the content you write for an educational email may be different than what you write for a hard-sell email inside your email marketing funnel , each email type will need these five core elements. Actually, one study found that 35% of marketing emails are opened based on email subject lines alone.). Subject line. Preview text.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

Convert

JANUARY 19, 2022

A little frustrated by your flatlining conversion rate, you’re blasé about the internet’s advice on how to optimize a product page. Run-of-the-mill product page optimization tips like using high-quality images, adding customer reviews, and getting your branding in order aren’t bad advice; they’re just too basic. So what gives?

Product 52

Product Optimization Tips Paid Search Agency 52

Huptech Web

JULY 14, 2023

Content Overview: Introduction What is a Product Description? What Makes The Product Description Within A Shopify Store So Crucial? How to Write Product Descriptions That Converts? Some Examples of Outstanding Product Descriptions Want to learn how to effectively address the pain points of your customers?

Product 52

Product Tips eCommerce Cross-Selling 52

Hubspot

NOVEMBER 4, 2020

It will provide actionable , research-backed insight that's proven to take your marketing copy from mind-numbing to mind-blowing. Well, the words I used there — the ones that have you totally spellbound and intrigued — are designed to trigger emotional responses and capture attention. Urgency Words. Affirmation Words.

Urgency Marketing 101

Urgency Marketing Trigger Marketing Copywriting Class 101

ClickZ

MAY 25, 2023

Some marketers say ChatGPT and its cousin, DALL-E for generating images will create content faster and more accurately than human creators. ChatGPT: finally, a tool just for copywriters… Every other marketing function has tools to help them succeed. And that is a product of your skills, knowledge, and experience.

Marketing AI 72

Marketing AI Lead Ranking Email Marketing Copywriting 72

Scoop.it

OCTOBER 7, 2021

Writing web copy is undisputedly challenging for every copywriter in the world. One common problem when writing copy is that copywriters often perceive messages from the perspective of a business rather than customers. After all, that’s the purpose of copywriting. Use this opportunity to offer your products to them.

Marketing Websites 95

Marketing Websites Copywriting Buyer Personas Work Management 95

KoMarketing Associates

AUGUST 2, 2018

As marketers look ahead to the future, new research suggests that they are turning to content planning to measure the ROI of their efforts. The “2018 State of Email Workflows” report from Litmus found that 55 percent of marketers now use a content calendar year-round – but is this trend bound to continue? hours per email on average.

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152

Optinmonster

FEBRUARY 12, 2024

Did you know that creating a perceived scarcity for your products and services can help you sell more? Want to learn how to use urgency words to improve your website conversion rate? Using scarcity in your marketing not only helps you skyrocket your conversion rate.

Urgency Marketing 74

Urgency Marketing Conversion Lock-In Conversion Rate 74

Optinmonster

OCTOBER 31, 2023

In the age of content marketing , where content is king, headlines reign supreme. For businesses and marketers, mastering the art of the headline is crucial for success. Urgency This feature plants a sense of time-sensitivity or need in the reader. Are you looking for headline examples?

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Optinmonster

APRIL 19, 2023

Whether you’re a small business or a large corporation, sales promotions can help you achieve your marketing goals. Sales Promotion Definition: Sales promotion is a short-term marketing strategy that aims to stimulate sales and increase consumer demand for a product or service. This can increase sales in the short term.

Promotion 66

Promotion Examples Urgency Marketing eCommerce 66

The Point

JUNE 9, 2014

A good email campaign isn’t designed to make people feel warm and fuzzy about you, your company or your product, or generate awareness, or promote your brand. Below are a few examples, all legacies of classic direct marketing and even TV infomercials. Urgency is king. ” That’s your decision.

Copywriting 100

Copywriting Urgency Marketing Paid Search Agency Act-On 100

Anyword

MARCH 11, 2022

It’s every marketer’s nightmare to get stuck in the sea of special deals and discount codes, but don’t lose hope just yet. Nearly 78% of marketers have seen increased email engagement over the last 12 months. By now, most businesses use some form of email marketing to help spread the word about their product or service.

Promotion 98

Promotion Features Urgency Marketing Copywriting 98

Anyword

JANUARY 4, 2022

Running an effective marketing campaign doesn’t have to be a complete guessing game. As marketers, we know a few tried and true strategies that help boost our performance. At the end of the day, we want our audience to feel something when they see our ads or pop-ups, and good copywriting will never leave a user feeling nothing.

Examples 98

Examples Planning Best Practices Paid Search Agency 98

Anyword

MAY 17, 2022

At the very least, use your marketing email software to address your customers by name to get you started on the right path. Hard CTAs , on the other hand, are designed with more urgency. A lot of publishers and marketers rolling out this type of content are looking for subscription leads and sign ups. Positive Emotions.

Copywriting 98

Copywriting eCommerce Top of Funnel Urgency Marketing 98

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. And let’s not get into the level of skill and understanding required to design an appealing newsletter. Or at least, this was true until email marketing templates came along.

Template 130

Template Email Marketing Blast Campaigns Planning 130

ClearVoice

JULY 14, 2023

What does this mean for email marketers? Why sales emails matter in marketing The primary objective of a sales email is to introduce a company’s products and services. Sales emails are integral to marketing for several reasons. Every day, the average email user receives 147 messages. likely to spend more.

Urgency Marketing 52

Urgency Marketing Click Rate Landing Pages Email Marketing 52

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. The Role of PPC in Marketing Strategies.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Brandpoint

JANUARY 30, 2019

As a marketer, it’s your job to provide a clear direction in your content so users have a smooth, easy experience and know exactly what actions to take. Learning more about products and services. Purchasing a product or service. A call-to-action (CTA), assists with this process. Sharing content on social media.

Top of Funnel 129

Top of Funnel Effectiveness Urgency Marketing Click Rate 129

ConvertKit

JANUARY 22, 2021

Have you been waiting to launch an informational product because you think you don’t have a big enough list? We’ve found countless examples of people creating successful products with less than a thousand people on their lists. Launching an informational product takes some thinking ahead. Story #1: Corey Haines. Key takeaways.

Lead Ranking 112

Lead Ranking Co-Registration Course Pricing 112

Optinmonster

SEPTEMBER 2, 2020

Your call to action (CTA) is the most essential part of your marketing campaign. By the end of this post, you’ll be able to write better CTAs and achieve measurable success from your own marketing campaigns. The most important call to action, though, is when you ask users to signup for or buy your product. Grab a download.

Examples 119

Examples Click Rate Social Media Copywriting 119

ClearVoice

JANUARY 20, 2019

When you consider the mass of customers who buy your products or select your services, how do you perceive them? You’ll be able to distinctly identify the values and dreams of a specific market segment and show them why your product matters for their lives. Source: B2B Content Marketing Report. By other variables.

Segmentation 86

Segmentation Top of Funnel Content Marketing Planning 86

Metadata

FEBRUARY 6, 2023

5 key areas of focus for ad creative with impact The best ads aren’t merely the output of savvy designers who’ve mastered the most innovative ad formats and copywriters who’ve pooled their collective brainpower. The highest-performing ads address a real problem and make it abundantly clear their product can solve it.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

PureB2B

APRIL 21, 2017

This has led to changes in the way brands market their products and services. And this means putting your customer’s needs, wants and interests at the center of all your sales and marketing campaigns. Customer-Centered Marketing. This is the customer-centered approach that businesses and organizations aim for.

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

Optinmonster

NOVEMBER 22, 2023

Do you want to improve your email copywriting and make more sales? Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. million users trust our marketing expertise. What Is Email Copywriting? In fact, over 1.2

Copywriting 101

Copywriting Email Marketing Planning Paid Search Agency 101

PureB2B

APRIL 21, 2017

This has led to changes in the way brands market their products and services. And this means putting your customer’s needs, wants and interests at the center of all your sales and marketing campaigns. Customer-Centered Marketing. This is the customer-centered approach that businesses and organizations aim for.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. While recent trends in content marketing have shifted the needle more towards visual formats such as video and infographics, the written word is still the foundation of most content marketing strategies. What is B2B copywriting?

Copywriting 140

Copywriting Top of Funnel Marketing & Strategy B2B 140

Hubspot

JUNE 25, 2020

As marketers at HubSpot, we’re constantly tasked with driving cross-functional projects towards launch. We’ve had to adapt our meeting structure and technology stack to create highly engaging and productive team meetings to make progress on our marketing campaigns. Famous copywriter Robert Bly had a similar belief.

Planning 99

Planning Work Management Marketing Management Hubspot 99

ConvertKit

DECEMBER 15, 2020

How email automation helps sell digital products. The 4 email automation types your need to sell digital products. Start building your digital product empire with email automations. And they find digital products. However, to scale your digital products business, you have to scale your marketing. Jump ahead.

Email Marketing 127

Email Marketing Marketing Automation Services Automation Product 127

Anyword

JANUARY 2, 2022

Marketing and sales are hard work. If your content can reach your target audience and delight the reader while compelling them to move through with your calls-to-action, you have successfully mastered the art of copywriting. It is a crucial part of your marketing strategy and is beneficial to your organization and income.

Copywriting 80

Copywriting Lead Scoring Lead Ranking Urgency Marketing 80

Unbounce

MARCH 30, 2023

That’s true for marketers, too. Businesses are adopting AI marketing tools to help them get better results from their campaigns—often with less effort and lower costs. Some marketers are already using AI to create more customized campaigns. So, what does AI marketing really even mean ? What are some types of AI marketing?

Marketing AI 52

Marketing AI Work Management Paid Search Agency Planning 52

ClearVoice

MARCH 19, 2021

Said quote would then be prominently slapped onto a piece of collateral or splayed in a sizable font on a website designed using Earthlink. format — which reimagines the old, stale and passionless “challenges, solutions, results” model marketers have used for decades. They’d write one — or ask you to do it for them.

Marketing Budget 52

Marketing Budget Storytelling Advertising Agencies Peer-to-peer 52

LeadSquared

JANUARY 30, 2017

It is usually done by improving design, copy or adding psychological triggers to the landing page, which will prompt the visitors to fill the form on the page. This is the classical marketing battle between features and benefits. Let’s take a great example from “The copywriter’s handbook” by Robert W.

Landing Pages 52

Landing Pages Optimization Urgency Marketing Banners 52

ConvertKit

JANUARY 17, 2020

Sure, webinars are a tried and true marketing strategy for educating your audience, creating a personal connection, and promoting your products and services without feeling icky. Landing pages are the peanut butter to your webinar jelly—you could have one without the other, but your marketing won't be nearly as tasty.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Outgrow

APRIL 18, 2023

Welcome to the Marketer Of The Month blog! We recently interviewed Eddie Shleyner for our monthly podcast – ‘ Marketer of the Month ’! The evolving role of copywriters with AI technology 3. The evolving role of copywriters with AI technology 3. Benefits of teaching while learning to Copywrite 5.

Copywriting 52

Copywriting Marketing & Strategy Marketing Strategy Paid Search Agency 52

distribion

APRIL 12, 2017

Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment. In fact, a Cvent study of marketing professionals worldwide found that the top three most effective marketing channels are email marketing, company website and social media. Reporting basics.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

Anyword

JANUARY 2, 2022

Marketing and sales are hard work. If your content can reach your target audience and delight the reader while compelling them to move through with your calls-to-action, you have successfully mastered the art of copywriting. It is a crucial part of your marketing strategy and is beneficial to your organization and income.

Copywriting 40

Copywriting Lead Scoring Lead Ranking Urgency Marketing 40

B2BMarketing.net

FEBRUARY 8, 2024

At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. Ask yourself: what problems are we solving— marketing problems, but also business problems? The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.”

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52