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4 Events You Could Have Predicted with ZoomInfo Intent Data

Zoominfo

Intent Data: How it Works Intent data detects what your leads and accounts are actively researching on third-party sites across the web. Unlock Insights with ZoomInfo Intent Whether you work in cybersecurity, law, PR, HR or finance, ZoomInfo has valuable intent data that can help your company go to market more effectively.

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How To Put AI To Work for Better Content Marketing

Content Marketing Institute

Karen McFarlane, chief marketing officer, LetterShop x KMC I’m particularly concerned about the legalities associated with AI on the copyright side and the privacy concerns. By being mindful of these pitfalls, organizations can harness the benefits of generative AI while ensuring responsible and effective implementation.

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B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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B2B Lead Generation Blog: PR Has New Rules for Reaching Buyers Directly

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! This is called PR 2.0.

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How Often Should You Curate Content as a Content Marketer

Scoop.it

Image Source Content curation also serves as a great PR tool and helps expand your network. So, it’s advised that you ask for permission from the originator to avoid copyright issues and prevent yourself from committing regulatory violations. Credit Sources Just asking for permission when curating content isn’t enough.

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I’m an influencer, pay me more!

Biznology

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

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B2B Lead Generation Blog: B2B Marketing and PR Internship

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!