ANNUITAS

JULY 29, 2020

Check out the numbers: According to SiriusDecisions , the typical lead-to-revenue conversion rate ranges from 0.375% to 0.6%, depending on the type of market. Over the longer term, the average ANNUITAS client sees lead-to-revenue conversion rates reach 1.68%. The Problem.

Planning 162

Planning Demand Marketing Plans Paid Search Agency 162

ANNUITAS

AUGUST 21, 2023

Pre-sale DX progresses through Engagement, Nurturing and Conversion of prospects; post-sale DX progresses through Success, Development and Growth of customers. This scalable foundation is what we refer to as Conversation Track Architecture. DX covers the journeys and interactions that CX misses.

Marketing Analytics Tools 130

Marketing Analytics Tools Demand Optimization Work Management 130

ANNUITAS

OCTOBER 15, 2020

A Conversation Track Architecture informed by extensive buyer research will help you build an email program that moves beyond blasts and instead offers personalized content at key stages in the buyer’s journey. Instead of measuring clicks and opens, start thinking of email as one part of a healthy engagement channel mix.

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

ANNUITAS

APRIL 29, 2021

According to SiriusDecisions , the typical lead-to-revenue conversion rate ranges from 0.375% to 0.6%, depending on the type of market. Conversation Track Architecture: The Key to Operationalizing Go-to-Market Around Customer Journey. It is not built on interruptive tactics. appeared first on Annuitas.

Planning 130

Planning Top of Funnel Paid Search Agency Cold Calling 130

ANNUITAS

APRIL 19, 2022

Conversion channels should serve high friction, high intent, bottom-of-funnel content like demos, pricing, and FAQs. Retargeting is usually a good example of a conversion channel. This content should provide more detail about your solution and meet deeper informational needs.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

ANNUITAS

AUGUST 21, 2014

When B2B Marketers think about key campaign metrics, the typical statistics that come to mind include open and click-through rates. Bounce Rate-. Pay close attention to each campaign’s bounce rate, specifically the hard bounces and the soft bounces. Unsubscribe Rate-. Complaint Rate-. Not sure what to measure?

Deliverability 100

Deliverability B2B Domain CAN-SPAM 100

ANNUITAS

MAY 5, 2020

Are you looking primarily at email open and click rates, and web analytics? Or, do you have a mature lead funnel in which you’re able to track conversion rates throughout all stages, from acquisition to closed won, and tie marketing touchpoints directly to closed won revenue? Questions to Ask When Interviewing a Candidate.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

ANNUITAS

AUGUST 19, 2022

The research supports this approach and speaks to the significant benefits to customer lifetime value: MarketingProfs : “[O]rganizations with tightly aligned sales and marketing functions experience 36% higher customer retention rates and 38% higher sales win rates.” This results from a.)

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

ANNUITAS

FEBRUARY 9, 2021

That’s why the average lead-to-revenue conversion rate ranges from a mere 0.375% to 0.6% It’s a big job, but doing so results in a 4-10x improvement of lead-to-revenue conversion. In this state, you’re not orchestrating engagement, you’re just blasting outbound emails and hoping for the best. depending on the type of market.

Blast Campaigns 130

Blast Campaigns B2B Lead Ranking High Quality Lead 130

ANNUITAS

FEBRUARY 16, 2023

A CGO’s metrics go beyond marketing campaign activities, carrying sales pipeline value and intermediary conversion rates. Best in class companies see net dollar retention rates of up to 120%, meaning that for every dollar they took in from a customer last year, they expand relationships by an average of 20%.

Lead Ranking 130

Lead Ranking Top of Funnel Peer-to-peer Paid Search Agency 130

ANNUITAS

JUNE 30, 2015

This line of thinking also supports the parallel perception that effective program measurement is driven by click and open rates. Unfortunately, you can’t look simply at email-based metrics and draw correlations to downstream conversions. – Growth rate per lead stage. – Velocity per lead stage. Channel Effectiveness.

Elasticity 100

Elasticity Paid Search Agency Multi-Channel Demand Generation 100

ANNUITAS

FEBRUARY 6, 2014

When B2B Marketers think about key campaign metrics, the typical statistics that come to mind include open and click-through rates. Bounce Rate-. Pay close attention to each campaign’s bounce rate, specifically the hard bounces and the soft bounces. Unsubscribe Rate-. Complaint Rate-.

Deliverability 100

Deliverability B2B Domain Click Rate 100

ANNUITAS

MAY 17, 2016

Poor performance can impact your deliverability rates and have larger implications in regards to privacy and CAN-SPAM violations if you are not compliant. The other great takeaway from the meeting was learning about two free tools you can use to manage your deliverability rates. So how do we improve it?

Deliverability 100

Deliverability CAN-SPAM Eloqua Privacy 100

ANNUITAS

FEBRUARY 26, 2015

Then, imagine launching your program and generating 100 qualified leads in the first month only to have them sit idle without sales follow-up leading to poor conversion rates. Leaving them out of the discussion will always guarantee low conversion rates and ultimately, program failure.

Lead Ranking 100

Lead Ranking Lead Qualification Marketing & Strategy Buyer Personas 100

ANNUITAS

JULY 21, 2015

We have the ability to ditch the status quo and see what really works – Yes, Tuesdays and Thursdays boast sensational open rates for emails. However, with proper analytics, you may drill down on your data and see that despite all of the open-rates, your click-through-rates are suffering even on those days while another day is a top performer.

Analytics 100

Analytics Marketing Automation Services Open Rate Demand Generation 100

ANNUITAS

NOVEMBER 3, 2016

You wouldn’t expect someone to even commit to a date based on only one conversation, text or even one really long email, would you? Engagement does equal interest, however, there are varying degrees of engagement that need to be evaluated and managed appropriately or risk poor conversion rates.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

NOVEMBER 3, 2016

You wouldn’t expect someone to even commit to a date based on only one conversation, text or even one really long email, would you? Engagement does equal interest, however, there are varying degrees of engagement that need to be evaluated and managed appropriately or risk poor conversion rates.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

NOVEMBER 3, 2016

You wouldn’t expect someone to even commit to a date based on only one conversation, text or even one really long email, would you? Engagement does equal interest, however, there are varying degrees of engagement that need to be evaluated and managed appropriately or risk poor conversion rates.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

JANUARY 6, 2015

This approach leads to higher conversion rates. Lastly is Conversion content that can be used by sales. The ANNUITAS Demand Generation study asked participants to rate the skill set of those who are responsible for Demand Generation and only 7.5% rated themselves as highly skilled. The best news?

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

ANNUITAS

FEBRUARY 10, 2020

According to SiriusDecisions , the typical lead-to-revenue conversion rate ranges from 0.375% to 0.6%, depending on the type of market. Companies that have transformed demand and shifted to a Strategic Demand state can substantially improve lead-to-revenue conversion – typically 4-5X the industry average (i.e., That’s not great.

Demand 113

Demand Lead Ranking Buyer's Journey Work Management 113

ANNUITAS

JULY 23, 2015

Marketers always strive to achieve better results, more conversions and increase velocity to drive more revenue. Make survey engagement and completion easy to minimize abandonment rates and incompletes. We also strive to better ourselves, our teams and our organization and that is why benchmarks and surveys are so important.

Advertising Benchmark 100

Advertising Benchmark Peer-to-peer Demand Generation Customer Surveys 100

ANNUITAS

NOVEMBER 10, 2015

Whether you’re more like Ham or Smalls, chances are you’ve had a conversation with sales that included some miscommunication. MQL, SAL, SQL, OMY (OK, I made that last one up) are just some of the acronyms you may be using in conversations with sales. Ham Porter: Hey, you want a s’more?

Lead Ranking 100

Lead Ranking Enterprise Management Work Management Lead Scoring 100

ANNUITAS

MAY 5, 2016

Engaged to Opportunity rate, which is higher than the mean cited by both Forrester and Sirius Decisions. Big rewards in the form of highly qualified leads and greater conversion rates, leading to sustainable revenue – to those willing to take the risk. It also may require a few leaps of faith.

Demand Generation 100

Demand Generation Demand Generation Forrester 100

ANNUITAS

JANUARY 15, 2015

For example: Conversion rates from one lead stage to another. Conversion-. And finally, your conversion metrics should reflect your Return on Investment (ROI) as well as the health of your sales pipeline. Nurture metrics should be focused on how well your efforts are pushing prospects through the buying process.

Analytics 100

Analytics Demand Generation PPC Advertising Benchmark 100

ANNUITAS

MAY 26, 2016

Calls of this nature can take 20-30 minutes or even longer and when done as part of a strategic demand generation program, will lead to a higher closed-won conversion rate, leading to increases in revenue. As result, the unfortunate reality is that they are not converting potential buyers to customers at the rate they could be.

B2B Sales 113

B2B Sales Demand Generation Agencies B2B Work Management 113

ANNUITAS

JANUARY 21, 2016

What is your conversion rate at each lead management stage? However, it’s unlikely to Engage, Nurture, and Convert your buyers at a consistently high rate. How many leads actually become customers? How long do those customers stick around? These are the questions a strategic marketer asks. #2:

Tactics 100

Tactics Top of Funnel Demand Generation Buyer Personas 100

ANNUITAS

SEPTEMBER 21, 2010

Neither help you get more fresh leads into your database – which is critical because most contact info expires at the rate of 20-30% per year”. The results are typically very low conversion rates. The Heart of Growing Conversion Rates,&# 2008). This statement got me thinking. Aberdeen, 2009.

Top of Funnel 100

Top of Funnel Gartner Forrester Lead Nurturing 100

ANNUITAS

MARCH 22, 2011

Deals, leads, conversion rates, inquiries, visitors, NPV, LTV, conversations? Decision: This is where conversion rates become the most important. We need to look at retention rates and analyze marketing programs that have a high number of lost customers. One Metric to Rule Them All.

ROI 100

ROI B2B Thought Leadership Lead Scoring Lead Ranking 100

ANNUITAS

JUNE 4, 2015

If they are not, then your content needs to be revised ASAP and it’s a pretty good indicator as to why your conversion rates are low. If you already have personas created, make sure they’re in alignment with who is actually responding and purchasing. We now have the tools available and should be using them.

Ideal Customer Profiles 100

Ideal Customer Profiles Blast Campaigns Conversion Rate Vendors 100

ANNUITAS

OCTOBER 24, 2016

Is it the sessions you can attend (by attend I mean find a seat for), the activities you can engage in (morning mixers or yoga), the quality of content (first-rate speakers and presentations) or the accessibility of VIPs and speakers to further your education. What makes an event a success from an attendee’s perspective?

Marketing Budget 124

Marketing Budget B2B Urgency Marketing Work Management 124

ANNUITAS

APRIL 23, 2015

I am one of the 69% of B2B marketers that rate in-person events as the most effective tactic in demand generation as reported in the 2015 Content Marketing Institute Benchmark Study. It’s about Engagement and then Conversion to close that drives ROI, not just names added to a database. Always think about your buyer.

Demand Generation 100

Demand Generation Demand Advertising Benchmark Marketing Prospects 100

ANNUITAS

DECEMBER 15, 2015

We want to know conversion rates, cost per lead, revenue generated and a host of other stats. Modern B2B marketers like numbers. 76% of content marketers are forgetting sales enablement , according to a study by HubSpot.

Demand Generation 100

Demand Generation Demand Generation Cost per Lead 100

ANNUITAS

JULY 28, 2015

Combine that with the findings that two-thirds are running more than 15 programs a year and less than 3% rate themselves as effective, and a very reactive picture starts to emerge. Uncovering these internal barriers to conversion can be a valuable part of conducting buyer persona research.

Buyer Personas 100

Buyer Personas Demand Generation Case Studies Barriers 100

ANNUITAS

AUGUST 5, 2014

While I believe the concept of the funnel or waterfall is legitimate for tracking conversion metrics between marketing and sales. Given these insights into the ways B2B buyer’s purchase, how is it plausible for an organization to think, “we will push our buyers through the sales funnel?”.

Top of Funnel 100

Top of Funnel Forrester Marketing Funnels B2B Sales 100

ANNUITAS

OCTOBER 24, 2016

Is it the sessions you can attend (by attend I mean find a seat for), the activities you can engage in (morning mixers or yoga), the quality of content (first-rate speakers and presentations) or the accessibility of VIPs and speakers to further your education. What makes an event a success from an attendee’s perspective?

Marketing Budget 100

Marketing Budget B2B Urgency Marketing Work Management 100

ANNUITAS

OCTOBER 24, 2016

Is it the sessions you can attend (by attend I mean find a seat for), the activities you can engage in (morning mixers or yoga), the quality of content (first-rate speakers and presentations) or the accessibility of VIPs and speakers to further your education. What makes an event a success from an attendee’s perspective?

Marketing Budget 100

Marketing Budget B2B Urgency Marketing Work Management 100

ANNUITAS

JANUARY 27, 2015

Combine that with the findings that two-thirds are running more than 15 programs a year and less than 3% rate themselves as effective, and a very reactive picture starts to emerge. Uncovering these internal barriers to conversion can be a valuable part of conducting buyer persona research.

Buyer Personas 100

Buyer Personas Demand Generation B2B Sales Case Studies 100