Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think. If you get a chance, please check out the white paper.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

PPC 101

PPC Work Management SEO Top of Funnel 101

QuanticMind

MAY 31, 2018

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. Advantages of SEO. Here are a few reasons why your business might want to prioritize SEO first: Reach.

PPC 40

PPC SEM Marketing Budget SEO 40

QuanticMind

MAY 31, 2018

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. Advantages of SEO. Here are a few reasons why your business might want to prioritize SEO first: Reach.

SEM 40

SEM PPC Marketing Budget Lead Ranking 40

QuanticMind

SEPTEMBER 12, 2018

For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). Why Use SEM for Higher Education? On the other hand, it’s technically free to optimize your website pages for SEO, but doing it effectively requires a lot of time and investment.

SEM 43

SEM Education Campaigns Long Tail Marketing 43

QuanticMind

SEPTEMBER 12, 2018

For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). Why Use SEM for Higher Education? On the other hand, it’s technically free to optimize your website pages for SEO, but doing it effectively requires a lot of time and investment.

SEM 40

SEM Education Campaigns Long Tail Marketing 40

The Lead Agency

JUNE 20, 2019

In terms of SEO , keywords are the words that searchers enter into search engines in order to find answers to their queries. With SEO, your ultimate goal is to rank well on search engines so that you’re able to drive organic traffic to your site from the search engine result pages (SERPS). How do I Find Long Tail Keywords?

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

Moz

MARCH 14, 2019

Posted by randfish Can you learn SEO in an hour? With this edition of Whiteboard Friday, we're kicking off something special: a six-part series of roughly ten-minute-long videos designed to deliver core SEO concepts efficiently and effectively. A handy SEO resource for your clients, team, and colleagues.

SEO 73

SEO Top of Funnel Marketing & Strategy Long Tail Marketing 73

Navigate the Channel

SEPTEMBER 19, 2023

Marketers will need to focus on conversational keywords and long-tail phrases to ensure their content ranks well in voice searches. The Importance of Local SEO Local SEO has always been important for businesses with physical locations, but in 2023, it will be even more critical.

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

Navigate the Channel

DECEMBER 20, 2023

For instance, your PPC team may bid on brand terms and optimize budgets based on performance, while your SEO team laments a drop in organic traffic and conversions. Expand with Long-Tail Keywords: Long-tail keywords are longer and more specific search queries.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Sharpspring

FEBRUARY 13, 2020

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads. Leverage search engine marketing (SEM) for mobile.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Sharpspring

FEBRUARY 13, 2020

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads. Leverage search engine marketing (SEM) for mobile.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Bluetext

AUGUST 8, 2019

Bluetext suggests considering the following seven trends when building your website to ensure that your site combines SEO functionality with the best UX, boosting your brand’s presence online. . Make Mobile a Priority. The less time it takes your website to load, the better your SEO. SEO vs. SEM: Choose Wisely.

Paid Search Agency 20

Paid Search Agency Design Marketing Websites SEO 20

EMagine B2B Blog

JANUARY 6, 2019

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. What does this mean for SEO? In other words, personas equate to empathy and empathy leads to conversions. This is especially important for SEO.

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Bluetext

MARCH 25, 2020

Bluetext suggests considering the following seven trends when building your website to ensure that your site combines SEO functionality with the best UX, boosting your brand’s presence online. . Make Mobile a Priority. The less time it takes your website to load, the better your SEO. SEO vs. SEM: Choose Wisely.

Paid Search Agency 27

Paid Search Agency SEM Advertising Agencies Planning 27

WebMarketCentral

FEBRUARY 16, 2009

For those experienced in SEM, these tips may still serve as helpful reminders. The cost of paid clicks for your company name is usually low, and the conversion rate—assuming a well-designed landing page—is generally very high. Under Add or Remove Columns, be sure to include the Conversions, Conversion Rate and Cost/Conversion fields.

SEM 20

SEM Long Tail Marketing Optimization Campaigns 20

Directive Agency

NOVEMBER 2, 2016

Or is organic B2B SEO a better option? There are pros and cons to both paid and organic (B2B PPC or B2B SEO) search optimization tactics. If you are trying to build up a B2B brand awareness campaign , you may want to implement more SEO. Is AdWords worth it? Pros and Cons. The two are inverted.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Webbiquity

OCTOBER 6, 2020

When five top SEO experts answer 10 challenging, in-depth questions about SEO best practices on a panel, the result is an outpouring of SEO wisdom in a concise package. Guidance on what works in SEO today —not five years ago. Here are actionable answers to 10 tough SEO questions that matter today.

SEO 212

SEO Webcast Budget Programs High Quality Lead 212

Marketing Insider Group

MARCH 30, 2020

Think of Search Engine Optimization (SEO) like taking care of a plant. SEO is the equivalent of care you provide your plant that leads to organic growth. In this blog, however, we’re taking that conversation a step further by exploring the most effective SEO tips for supporting your digital campaign and growing your brand.

Paid Social Agency 271

Paid Social Agency Paid Search Agency SEO Lead Scoring 271

seo.co

OCTOBER 7, 2021

Consider the the SERP result for “SEO”: Is it any wonder why you might be having difficulty ranking for a particular phrase? So, if you want to be successful in SEO , you need to understand what people are searching for, how often they’re searching for it, and why they’re searching for it. For example, since SEO.co

Keywords 98

Keywords Marketing Budget Long Tail Marketing Research 98

TrustRadius Marketing

MAY 30, 2018

SEO stands for search engine optimization , and SEM stands for search engine marketing. SEO experts focus on generating traffic and leads through organic search whereas SEM experts aim to generate traffic and leads through organic and paid search. What does an SEO expert do? Still confused?

SEM 40

SEM Paid Content Cost per Acquisition SEO 40

Single Grain

JUNE 26, 2020

Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Try our powerful suite of SEO tools, ClickFlow, with a free 21-day trial. This post on effective SEO techniques has been refreshed for 2020. Take Advantage of YouTube SEO. Never, Ever Overlook Technical SEO.

Traffic 145

Traffic Paid Content SEO Organization 145

Martech

NOVEMBER 2, 2022

It’s been said countless times throughout the years, and we’ll say it again: in SEO, content is king. But what does quality SEO content look like in 2022? Feel free to target long-tail keywords for shorter-term results. I simply typed the word “SEO” into my tool. This is where you tell me “Okay!

Optimization 100

Optimization SEO Tagging Content 100

Navigate the Channel

MAY 22, 2023

And, if you’re not a search engine optimization (SEO) specialist, you may not be sure why keywords matter so much TO YOU. Although there’s no one-size-fits-all approach, consider the following ways to optimize your keyword density rate for SEO purposes. Think of keywords as topics, or ideas that form content on a website.

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Content Standard

MARCH 7, 2023

As an SEO content strategist, consultant, and copywriter, I wanted to find out what this means for brand marketers and content creation. Will search engine marketing (SEM) and pay-per-click (PPC) advertising competition become fiercer, with advertisers willing to throw down lofty premiums to appear above, or even within, AI-generated answers?

Marketing AI 98

Marketing AI Paid Content Search Marketing Paid Search Agency 98

QuanticMind

NOVEMBER 20, 2019

The holiday season represents a great opportunity to increase clicks, conversions, and sales. Simply duplicate one of your current campaigns, replace the keyword lists, allocate more budget, and then wait for the increased conversions to roll in. Now let’s look at another long-tail keyword – “christmas gift ideas for friends”.

PPC 40

PPC Campaigns Optimization Allocation 40

Oktopost

JULY 27, 2021

B2B Search Engine Marketing (SEM) is the process and science of attracting motivated customers to your business by increasing its website’s visibility in major search engine results (i.e., Search Marketing combines two disciplines: SEO (Search Engine Optimization) and SEM (Search Engine Marketing).

Paid Content 118

Paid Content Search Marketing Paid Search Agency B2B Marketing 118

Hubspot

OCTOBER 27, 2020

You can't get a degree in SEO. Books on SEO quickly become out-of-date. Plus, there are hundreds of thousands of self-professed "SEO experts" out there, but far fewer people who actually understand what they're talking about, and can apply it. So — how do you learn about SEO? SEO Podcasts. SEO Newsletters.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? It is often positions 3 through 6 that have the best combination of cost-to-conversion (the searcher takes the initiative to move their eyes to the right side of the page.) Are All Leads Created Equal? Good leads.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Single Grain

MAY 9, 2023

In this definitive guide to enterprise PPC, I’ll outline the strategies, solutions and approaches you’ll need to ensure that your paid media campaigns are fully optimized for lead generation and conversions. Work With Us What Are Enterprise Paid Ads?

Paid Content 52

Paid Content Enterprise Management Sales Qualified Leads PPC 52

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Conversion actions are not all created equal (e.g. Test ad copy frequently to achieve the best combination of Conversion Rate (not part of Quality) and Click Through Rate (part of Quality!).

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Directive Agency

OCTOBER 21, 2016

SEM (search engine marketing) requires a fine balance of the right ingredients to solidify the “right recipe” your specific campaign needs to succeed on the SERPs. How do you identify the right recipe for your SEM campaign? So how does we optimize our blended SEO and PPC search campaigns ? So what is the right balance?

Organization 63

Organization SEM Campaigns PPC 63

QuanticMind

NOVEMBER 15, 2018

Optimizing your ROI is a challenging, seemingly endless, process in the highly competitive world of search engine marketing (SEM). If ignored or incorrectly managed, keyword cannibalization will entail a slew of negative outcomes, from diminishing page authority, to rising CPC costs and decreasing conversions. How to Solve the Problem.

PPC 40

PPC Keywords CPC Cost Per Click 40

Referral Rock

OCTOBER 9, 2019

Born out of a need to cut cost per acquisition and increase ROI, performance marketing has continued to give businesses the ability to measure everything from brand reach, to conversion rate, down to a single ad. This involves paying even without seeing the results or conversion, meaning money may be wasted. What makes it unique?

Paid Content 51

Paid Content Advertising Agencies Marketing AI Paid Search Agency 51

Webbiquity

JANUARY 10, 2010

Find the answers to these questions and others here in more of the best SEO blog posts from this year. Guide to Search Engine Ranking Factors by HuoMah SEO Blog. Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO. SEO Basics: 6 Tips for Google Webmaster Tools by TopRank Online Marketing Blog.

SEO 100

SEO Tips Best Practices PageRank 100

Inbox Insight

NOVEMBER 26, 2018

SEO vs SEM. Search engine optimization (SEO) and search engine marketing (SEM) are both essential components of your B2B content marketing because they enable you to intercept prospects with your content at critical touchpoints. But above all your SEO content should offer value to your target personas.

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 56

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40